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全国首创!守护荔枝全生命周期产品项目亮相金交会
Guang Zhou Ri Bao· 2025-06-26 16:25
Core Viewpoint - The collaboration among Guangzhou Conghua District Agricultural and Rural Bureau, Guangdong Climate Center, Guangdong Guangye Inspection and Testing Group, and PICC Guangzhou Branch aims to innovate a comprehensive service model for the lychee industry, focusing on the entire lifecycle of the product and integrating meteorological technology, carbon footprint management, and risk assurance [4][5]. Group 1 - The project leverages the geographic rarity of the "Golden Lychee Belt" along the Tropic of Cancer and the late-maturing high-quality lychee varieties from Conghua to create a national first in the integration of meteorological technology and risk management for the lychee industry [4]. - The "Lychee Full Lifecycle Management" model establishes key performance indicators across planting, storage, and transportation, forming three core service systems: a disaster warning system, carbon footprint insurance, and a brand value enhancement plan [4][5]. - The "Meteorological Disaster Prevention and Control Network" aims to enhance the industry's resilience to risks through a detailed disaster warning system and integration of agricultural technology resources [4]. Group 2 - The project introduces a pioneering carbon footprint insurance product that covers the entire industry chain, providing risk assurance for low-carbon transitions and support for international green certification [4][5]. - The "Brand Value Leap Plan" focuses on promoting Conghua lychee's geographical advantages and quality through differentiated marketing strategies, including low-carbon branding and live-streaming e-commerce [4]. - By 2025, the expected lychee production in Conghua is projected to exceed 70,000 tons, with the project facilitating compliance with increasingly stringent international green standards through an "insurance + carbon certification" model [5].