Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Group 1 - The tourism industry in Guangdong experienced significant growth during the "Double Festival" period, with over 65.17 million visitors, representing an 11.5% increase year-on-year, and tourism revenue exceeding 61.3 billion yuan, up 14.2% [5][20][18] - Notable increases were observed in various tourism segments, including a 16.5% rise in visitors to 4A level scenic spots and a 17% increase in rural tourism [21][23] - The average spending per visitor was approximately 940.8 yuan, reflecting a 2.5% increase compared to the previous year [24] Group 2 - Six brands from Guangdong were selected for the 2025 Agricultural Brand Boutique Cultivation Plan, leading the nation in the number of brands recognized [3][35][38] - The selected brands include Zengcheng's fragrant rice, Yunan's seedless yellow skin fruit, and Zhanjiang's shrimp, highlighting the region's agricultural quality and market influence [36][37][44] Group 3 - The Guangdong Provincial Health Commission announced the first batch of 214 palliative care institutions, covering all 21 cities in the province, enhancing the accessibility of palliative care services [46][48] - Palliative care focuses on providing comprehensive support to terminally ill patients and their families, addressing physical, psychological, and social needs [50][52] Group 4 - Various local initiatives were launched to promote high-quality development, including the "Hundred Thousand Million Project" in Shantou, which aims to enhance industrial development and urban-rural integration [10][71][73] - The strategic cooperation agreement between the Yangjiang Supply and Marketing Cooperative and the Industrial and Commercial Bank aims to inject 5 billion yuan into agricultural services and cold chain logistics [90][99]

Group 1 - Guangdong has over 85,000 ancient trees, which are being integrated into the economy through innovative mechanisms and cultural tourism [4][5][6] - The province is exploring a development model that combines ecology, industry, and culture, positioning ancient trees as key drivers for rural revitalization and economic benefits [6][7] - The initiative aims to release significant economic dividends from the "green economy" by leveraging the historical and ecological value of these ancient trees [7] Group 2 - As of the end of 2024, Guangdong's elderly population aged 60 and above is projected to reach approximately 17.89 million, accounting for 17.46% of the total population [11][12] - The elderly population is expected to exceed 20% by 2030, indicating a growing demand for elderly care services [12] Group 3 - The Guangdong-Guangxi cooperation framework has established a regular mechanism for promoting local agricultural products to the Greater Bay Area, enhancing market access for local farmers [18] - The upcoming promotional event for agricultural products from Sanjiang County is part of ongoing efforts to strengthen economic ties between the regions [15][16] Group 4 - The 2025 Agricultural Brand Boutique Cultivation Plan has selected four agricultural brands from Guangxi, including the unique varieties of Liupu taro and Tencounty powder, highlighting regional agricultural strengths [26][27][29] - The plan aims to enhance the visibility and marketability of these brands, contributing to the overall development of the agricultural sector [26][27] Group 5 - The 2025 Agricultural Brand Boutique Cultivation Plan also includes the selection of Zengcheng's silk rice as one of the nine national grain and oil regional public brands, marking a significant recognition for the region [31][32] - The inclusion of Zengcheng silk rice follows the earlier selection of Zengcheng lychee, indicating a trend of promoting local agricultural products [32][34]

（原标题：东方爱情果再传捷报！从化荔枝入选国家级农业品牌精品培育计划） 被誉为"东方爱情果"的广东荔枝再添亮色。10月10日，农业农村部市场与信息化司对2025年农业品牌精品培育计划名单进行公示，从化荔枝位列 其中。 按照《农业农村部办公厅关于开展2025年农业品牌精品培育工作的通知》要求，经省级推荐、专家会商等程序，共有94个区域公用品牌拟纳入 2025年农业品牌精品培育计划。其中，广东省的增城丝苗米、郁南无核黄皮、从化荔枝、西牛麻竹笋、湛江对虾、程村蚝六个品牌入选，成为此 次公示中上榜品牌数量最多的省份，从化荔枝更是该计划中唯一入选的荔枝品牌。 据悉，该计划培育的农业品牌具体是指在一个具有特定自然生态环境、历史人文因素的明确生产区域内，由相关组织所有，由若干农业生产经营 主体共同使用的农产品品牌，遴选会综合考虑产业规模、品牌基础、市场消费和国内外影响力等因素。 从产业规模来看，从化区是广州种植面积最大的荔枝主产区，全区荔枝面积超30万亩，品种数量增至130种，今年总产量突破7.35万吨，创历史新 高，带动荔农增收一至两成。 近年来，从化在优质晚熟荔枝的培育和推广上下足功夫，荔枝种质资源居全省前列。从化携手 ...

Core Points - The Ministry of Agriculture and Rural Affairs has announced the "2025 Agricultural Brand Boutique Cultivation Plan," which includes 94 regional public brands nationwide, with Guangdong province having the highest number of selected brands at six [2][4]. Group 1: Selected Brands in Guangdong - The six brands from Guangdong that were selected are: Zengcheng Silky Rice, Yunan Seedless Yellow Skin, Conghua Lychee, Xiniu Bamboo Shoots, Zhanjiang Prawns, and Chengcun Oysters, showcasing their quality and market influence [3][4][26]. - Zengcheng Silky Rice is known for its long grains and smooth texture, making it popular among consumers [15]. - Yunan Seedless Yellow Skin accounts for three-quarters of global production, with an annual output of 140,000 tons, earning it the nickname "golden fruit" for local farmers [16]. - Conghua Lychee is recognized for its large size, thick flesh, and sweet, juicy flavor, representing one of Guangdong's signature lychee varieties [17]. - Xiniu Bamboo Shoots are noted for their tender texture and rich flavor, with steady growth in export volume [18]. - Zhanjiang Prawns contribute nearly one-third of the national output, with an annual farming yield of 250,000 tons and processing volume of about 500,000 tons, exported to Europe, America, and Southeast Asia [19]. - Chengcun Oysters are valued for their thick meat and high nutritional value, generating an annual output value exceeding 700 million yuan [20]. Group 2: Overall Agricultural Brand Development - Since 2022, Guangdong has had a total of 13 agricultural products included in the Agricultural Brand Boutique Cultivation Plan [21]. - The brands selected in previous years include: Zengcheng Lychee, Qingyuan (Mango) Chicken, Shunde Eel (2022); Baijiao Sea Bass, Phoenix Dan Cong Tea (2023); Huazhou Tangerine, Yingde Black Tea (2024) [21][26]. - The cultivation plan aims to promote high-quality development of agricultural brands by focusing on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [10][12].

是唯一入选的荔 枝品牌。 从化荔枝入选 2025年农业品牌 精品培育计划名 单_南方+_南方 plus 10月10日，农业 农村部市场与信 息化司公示2025 年农业品牌精品 培育计划名单， 从化荔枝入选， | | 广丰马家柚 融安金桔 | 江西 广西 | | --- | --- | --- | | 果品 | | | | | 澄迈福橙 | 海南 | | | 郁南无核黄皮 | 广东 | | | 泊头鸭梨 | 河北 | | | 从化荔枝 | 广东 | | | 天水花牛苹果 | 甘肃 | | | 户县葡萄 | 陕西 | | | 左贡葡萄 | 西藏 | | | 绛县山楂 | 山西 | | | 奉化水蜜桃 | 浙江 | 按照《农业农村 部办公厅关于开 展2025年农业品 牌精品培育工作 菜、畜禽、水 产、茶叶、中药 材在内的23个品 类的区域公用品 牌，所培育的农 业品牌需具有品 牌发展优势明 显、品牌竞争力 较强、品牌发展 力突出、品牌影 响力较大、品牌 带动力明显等特 点。 从化荔枝。 从化区是广州荔 枝种植面积最大 的荔枝主产区， 全区荔枝面积超 30万亩。近年 来，从化区在优 质晚熟荔枝的培 育和推广上下足 功 ...

Core Insights - The article highlights the innovative measures taken by the Conghua District to enhance the production and sales of lychee, focusing on a comprehensive management system that integrates various stages of the supply chain [1][4][6]. Group 1: Production Management - The Conghua District has implemented a "two flowers and three fruits" management strategy, which includes precise control during critical growth periods, covering a planting area of 300,000 acres [4]. - Agricultural technicians have been deployed for on-site guidance, with 219 visits made by agricultural specialists to support local farmers [4][5]. - The use of plant growth regulators and appropriate irrigation techniques has helped mitigate the impact of fluctuating temperatures on lychee flowering, resulting in a production yield of approximately 20,000 pounds from a 300-acre base [1]. Group 2: Sales and Export - The district has established a "green channel" for lychee exports, enabling 24-hour rapid customs clearance, which has significantly boosted international sales [6]. - In June, prior to the lychee harvest, over 47,000 tons of lychee orders were secured, accounting for more than 60% of the total production [5]. - By mid-July, approximately 4,000 tons of lychee were exported, generating a revenue of 85 million yuan [5]. Group 3: Market Expansion Strategies - The district is focusing on expanding sales through three main markets: international, domestic, and local, with initiatives such as live-streaming sales events that attracted over 16.21 million views [6]. - A cultural tourism season has been launched to promote local lychee varieties, enhancing consumer engagement and sales [6]. - A robust cold chain logistics network has been established, connecting 143 cold storage facilities to improve lychee preservation and reduce losses [6].

Core Insights - The Guangdong Province's "Double Hundred Action" service team is focusing on revitalizing the lychee industry in Conghua District through a comprehensive approach that includes technology, branding, sales, and talent cultivation [1][9] Group 1: Technological Innovation - The service team is addressing key challenges in the lychee industry, such as outdated varieties and preservation difficulties, by promoting new late-maturing and storage-resistant varieties, which can increase yields by 4-5 times compared to traditional varieties [2] - The implementation of integrated preservation technologies has extended the shelf life of lychees from one day to 72 hours at room temperature and 28 days in cold chain storage [2] - Advanced technologies like AI planting systems and six-degree-of-freedom picking robots have reduced pesticide use by 20% and labor costs by 40%, while improving management efficiency by three times [2] Group 2: Brand Development - The initiative aims to enhance the brand value of "Conghua Lychee" by establishing quality standards and promoting cultural elements, with premium fruits priced at 25 yuan per jin, achieving a 100% price premium [5] - The introduction of traceability QR codes ensures quality transparency, and various promotional activities are planned to increase the added value of lychees [5] - The brand's value is projected to exceed 6.8 billion yuan, contributing to its recognition as Guangdong's most valuable lychee regional public brand, with fresh fruit prices increasing by 20% [5] Group 3: Sales and Distribution - A new sales model called "two in, two out" is being explored to address sales challenges during bumper harvests, involving partnerships with universities and local businesses [7] - The service team has facilitated the sale of over 18,000 tons of lychees, generating over 200 million yuan in revenue, contributing to a 7.5% growth in agricultural output value in Conghua District [7] Group 4: Talent Development - The "Lychee Talent Plan" is being implemented to create a training system involving experts, university students, and farmers, with 2,000 individuals trained through field classes [8] - The initiative has successfully incubated 25 young lychee growers and three e-commerce teams, while also establishing a master's program in rural revitalization [8] - The program has led to the establishment of two provincial-level leading enterprises and 50 farmer cooperatives, increasing farmers' income by an average of 5,000 yuan [8]

Core Viewpoint - The collaboration among Guangzhou Conghua District Agricultural and Rural Bureau, Guangdong Climate Center, Guangdong Guangye Inspection and Testing Group, and PICC Guangzhou Branch aims to innovate a comprehensive service model for the lychee industry, focusing on the entire lifecycle of the product and integrating meteorological technology, carbon footprint management, and risk assurance [4][5]. Group 1 - The project leverages the geographic rarity of the "Golden Lychee Belt" along the Tropic of Cancer and the late-maturing high-quality lychee varieties from Conghua to create a national first in the integration of meteorological technology and risk management for the lychee industry [4]. - The "Lychee Full Lifecycle Management" model establishes key performance indicators across planting, storage, and transportation, forming three core service systems: a disaster warning system, carbon footprint insurance, and a brand value enhancement plan [4][5]. - The "Meteorological Disaster Prevention and Control Network" aims to enhance the industry's resilience to risks through a detailed disaster warning system and integration of agricultural technology resources [4]. Group 2 - The project introduces a pioneering carbon footprint insurance product that covers the entire industry chain, providing risk assurance for low-carbon transitions and support for international green certification [4][5]. - The "Brand Value Leap Plan" focuses on promoting Conghua lychee's geographical advantages and quality through differentiated marketing strategies, including low-carbon branding and live-streaming e-commerce [4]. - By 2025, the expected lychee production in Conghua is projected to exceed 70,000 tons, with the project facilitating compliance with increasingly stringent international green standards through an "insurance + carbon certification" model [5].