广东6个，全国 最多！2025 年 农业品牌精品培 育计划名单公示 _南方+_南方 plus 10月10日，农业 农村部发布了 《2025年农业品 牌精品培育计划 名单公示》，全 国共有94个区域 公用品牌被纳 入。其中，广东 省的增城丝苗 米、郁南无核黄 皮、从化荔枝、 西牛麻竹笋、湛 江对虾、程村蚝 六个品牌凭借品 质与市场影响力 成功入选。广东 也凭借这六个品 牌的出色表现， 成为此次公示中 上榜品牌数量最 多的省（市、 区）。 据了解，该计划 培育的农业品牌 具体是指在一个 具有特定自然生 态环境、历史人 文因素的明确生 产区域内，由相 关组织所有，由 若干农业生产经 营主体共同使用 的农产品品牌。 2025年，在前三 年重点培育品类 基础上，综合产 国近三分之一， 养殖产量25万 吨，年加工量约 50万吨，产品远 销欧美、东南亚 等地；程村蚝， 蚝肉肥厚、味道 业规模、品牌基 础、市场消费和 国内外影响力等 因素，重点培育 23个品类的区域 公用品牌，旨在 通过精准扶持， 推动农业品牌高 质量发展。 根据培育计划要 求，入选的农业 品牌需满足发展 优势明显、竞争 力较强、发展潜 力突出、影响力 较大 ...

是唯一入选的荔 枝品牌。 从化荔枝入选 2025年农业品牌 精品培育计划名 单_南方+_南方 plus 10月10日，农业 农村部市场与信 息化司公示2025 年农业品牌精品 培育计划名单， 从化荔枝入选， | | 广丰马家柚 融安金桔 | 江西 广西 | | --- | --- | --- | | 果品 | | | | | 澄迈福橙 | 海南 | | | 郁南无核黄皮 | 广东 | | | 泊头鸭梨 | 河北 | | | 从化荔枝 | 广东 | | | 天水花牛苹果 | 甘肃 | | | 户县葡萄 | 陕西 | | | 左贡葡萄 | 西藏 | | | 绛县山楂 | 山西 | | | 奉化水蜜桃 | 浙江 | 按照《农业农村 部办公厅关于开 展2025年农业品 牌精品培育工作 菜、畜禽、水 产、茶叶、中药 材在内的23个品 类的区域公用品 牌，所培育的农 业品牌需具有品 牌发展优势明 显、品牌竞争力 较强、品牌发展 力突出、品牌影 响力较大、品牌 带动力明显等特 点。 从化荔枝。 从化区是广州荔 枝种植面积最大 的荔枝主产区， 全区荔枝面积超 30万亩。近年 来，从化区在优 质晚熟荔枝的培 育和推广上下足 功 ...

Core Insights - The article highlights the innovative measures taken by the Conghua District to enhance the production and sales of lychee, focusing on a comprehensive management system that integrates various stages of the supply chain [1][4][6]. Group 1: Production Management - The Conghua District has implemented a "two flowers and three fruits" management strategy, which includes precise control during critical growth periods, covering a planting area of 300,000 acres [4]. - Agricultural technicians have been deployed for on-site guidance, with 219 visits made by agricultural specialists to support local farmers [4][5]. - The use of plant growth regulators and appropriate irrigation techniques has helped mitigate the impact of fluctuating temperatures on lychee flowering, resulting in a production yield of approximately 20,000 pounds from a 300-acre base [1]. Group 2: Sales and Export - The district has established a "green channel" for lychee exports, enabling 24-hour rapid customs clearance, which has significantly boosted international sales [6]. - In June, prior to the lychee harvest, over 47,000 tons of lychee orders were secured, accounting for more than 60% of the total production [5]. - By mid-July, approximately 4,000 tons of lychee were exported, generating a revenue of 85 million yuan [5]. Group 3: Market Expansion Strategies - The district is focusing on expanding sales through three main markets: international, domestic, and local, with initiatives such as live-streaming sales events that attracted over 16.21 million views [6]. - A cultural tourism season has been launched to promote local lychee varieties, enhancing consumer engagement and sales [6]. - A robust cold chain logistics network has been established, connecting 143 cold storage facilities to improve lychee preservation and reduce losses [6].

Core Insights - The Guangdong Province's "Double Hundred Action" service team is focusing on revitalizing the lychee industry in Conghua District through a comprehensive approach that includes technology, branding, sales, and talent cultivation [1][9] Group 1: Technological Innovation - The service team is addressing key challenges in the lychee industry, such as outdated varieties and preservation difficulties, by promoting new late-maturing and storage-resistant varieties, which can increase yields by 4-5 times compared to traditional varieties [2] - The implementation of integrated preservation technologies has extended the shelf life of lychees from one day to 72 hours at room temperature and 28 days in cold chain storage [2] - Advanced technologies like AI planting systems and six-degree-of-freedom picking robots have reduced pesticide use by 20% and labor costs by 40%, while improving management efficiency by three times [2] Group 2: Brand Development - The initiative aims to enhance the brand value of "Conghua Lychee" by establishing quality standards and promoting cultural elements, with premium fruits priced at 25 yuan per jin, achieving a 100% price premium [5] - The introduction of traceability QR codes ensures quality transparency, and various promotional activities are planned to increase the added value of lychees [5] - The brand's value is projected to exceed 6.8 billion yuan, contributing to its recognition as Guangdong's most valuable lychee regional public brand, with fresh fruit prices increasing by 20% [5] Group 3: Sales and Distribution - A new sales model called "two in, two out" is being explored to address sales challenges during bumper harvests, involving partnerships with universities and local businesses [7] - The service team has facilitated the sale of over 18,000 tons of lychees, generating over 200 million yuan in revenue, contributing to a 7.5% growth in agricultural output value in Conghua District [7] Group 4: Talent Development - The "Lychee Talent Plan" is being implemented to create a training system involving experts, university students, and farmers, with 2,000 individuals trained through field classes [8] - The initiative has successfully incubated 25 young lychee growers and three e-commerce teams, while also establishing a master's program in rural revitalization [8] - The program has led to the establishment of two provincial-level leading enterprises and 50 farmer cooperatives, increasing farmers' income by an average of 5,000 yuan [8]

Core Viewpoint - The collaboration among Guangzhou Conghua District Agricultural and Rural Bureau, Guangdong Climate Center, Guangdong Guangye Inspection and Testing Group, and PICC Guangzhou Branch aims to innovate a comprehensive service model for the lychee industry, focusing on the entire lifecycle of the product and integrating meteorological technology, carbon footprint management, and risk assurance [4][5]. Group 1 - The project leverages the geographic rarity of the "Golden Lychee Belt" along the Tropic of Cancer and the late-maturing high-quality lychee varieties from Conghua to create a national first in the integration of meteorological technology and risk management for the lychee industry [4]. - The "Lychee Full Lifecycle Management" model establishes key performance indicators across planting, storage, and transportation, forming three core service systems: a disaster warning system, carbon footprint insurance, and a brand value enhancement plan [4][5]. - The "Meteorological Disaster Prevention and Control Network" aims to enhance the industry's resilience to risks through a detailed disaster warning system and integration of agricultural technology resources [4]. Group 2 - The project introduces a pioneering carbon footprint insurance product that covers the entire industry chain, providing risk assurance for low-carbon transitions and support for international green certification [4][5]. - The "Brand Value Leap Plan" focuses on promoting Conghua lychee's geographical advantages and quality through differentiated marketing strategies, including low-carbon branding and live-streaming e-commerce [4]. - By 2025, the expected lychee production in Conghua is projected to exceed 70,000 tons, with the project facilitating compliance with increasingly stringent international green standards through an "insurance + carbon certification" model [5].

Core Viewpoint - The article highlights the significant role of Guangdong youth in rural revitalization, showcasing their innovative approaches and contributions to agriculture and education, thus transforming rural areas into vibrant communities [1][7][8]. Group 1: Youth Contributions to Agriculture - Since the implementation of the "Hundred Thousand Ten Thousand Project," thousands of Guangdong youth have returned to rural areas, utilizing new technologies and ideas to drive rural revitalization [2][13]. - The article features individuals like Zeng Faxiao, who has successfully integrated e-commerce into the marketing of lychees, achieving over 1 million yuan in sales during the 2021 lychee season through innovative marketing strategies [20][21]. - He Hui, another young entrepreneur, has developed a complete lychee industry chain, selling over 500 tons of fresh lychees annually, significantly boosting local employment and income [29][32]. Group 2: Educational Initiatives - The article discusses the efforts of educators like Xia Wanqiao, who has dedicated herself to teaching in rural areas, significantly impacting students' lives through personalized attention and support [35][41]. - Xia's commitment to education has led to improved student performance and confidence, demonstrating the importance of dedicated educators in rural revitalization [42][47]. Group 3: New Business Models and Innovations - The rise of new agricultural entrepreneurs like Deng Jiahao, who has turned his focus to the cultivation of Lianzhou vegetable heart, showcases the potential for modern agricultural practices to thrive in rural settings [50][56]. - The article emphasizes the importance of leveraging social media and new marketing strategies to enhance the visibility and sales of local agricultural products, as demonstrated by Cai Siyu's initiatives in promoting her hometown through video content [66][80].

Group 1: Pineapple Production in Guangdong - Guangdong is a major agricultural province, producing one-third of China's pineapples, with a total planting area of 350,000 acres and an expected harvest of over 700,000 tons, generating a value of 2.72 billion yuan this year [2][6] - The local agricultural department has implemented early warning systems for natural disasters and established a pineapple index platform to guide farmers on market prices and supply-demand dynamics, leading to improved quality and rising sales prices [6][10] - The introduction of an intelligent sorting line in 2022 at the Xu Wen Pineapple International Procurement Trading Center allows for real-time quality detection of pineapples, ensuring that only high-quality products reach the market [8][10] Group 2: New Agricultural Practices - Young farmers like Xu Zhihui are leveraging e-commerce and social media to market their pineapples, successfully selling over 1 million pounds in a short period [12][13] - The use of AI and drones in lychee orchards is transforming agricultural practices, with a new "smart manager" system developed by Sun Yat-sen University enhancing digital management and monitoring of crops [16][19] - The implementation of AI-driven agricultural practices has resulted in an average yield increase of 20% and improved quality of lychees, with the system being promoted across major production areas in Guangdong [23][25]

Core Viewpoint - The training program aims to enhance the quality and safety of the lychee industry in Conghua District through the promotion of safe pesticide application techniques and the establishment of a digital monitoring platform for pesticide use [5][6][30]. Group 1: Training Program and Objectives - A training session focused on safe pesticide application techniques for the lychee industry was held, attended by 66 participants including agricultural technicians and growers [2][4]. - The training is part of a broader initiative by the Ministry of Agriculture to address pesticide residue issues in tropical fruits, with a focus on improving lychee quality as a key project for rural revitalization [5][6]. - The program aims to provide systematic technical guidance to help growers adopt scientific pesticide usage methods, thereby strengthening the safety of agricultural products [7][19]. Group 2: Expert Contributions and Key Techniques - Professors from South China Agricultural University provided insights on the dangers of pesticide residues to human health and the environment, emphasizing the need for a "quality safety first" production philosophy among growers [18][19]. - Key techniques discussed included the scientific selection of pesticides, precise mixing, standardized application, and adherence to safety intervals, particularly for controlling pests like the lychee fruit borer [20][21]. - Practical resources such as a pesticide safety manual and standardized production logs were distributed to assist growers in implementing these techniques [22][23]. Group 3: Industry Development and Innovations - The Conghua District aims to enhance the brand value of its lychee by following a development path characterized by safety, quality, and efficiency [29]. - A digital monitoring platform for pesticide use is being established, which will utilize QR codes for traceability from orchards to markets [30]. - Innovative measures include the creation of a three-tier technical service network, field classroom guidance, and the promotion of biological pest control techniques, with plans to establish 2,000 acres of green control demonstration bases [35][36]. Group 4: Insurance and Quality Goals - The district has introduced lychee quality insurance covering 23,000 acres, providing compensation of up to 3,000 yuan per acre for losses due to pesticide residue exceedances, creating a dual protection mechanism for industry health [42][43]. - The ongoing training efforts are expected to lead to a standardized production rate exceeding 85% and a quality inspection pass rate of over 99% for Conghua lychees [45][48].