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科技赋能,市场破局!“双百行动”助力从化荔枝产业跑出振兴加速度
Nan Fang Nong Cun Bao· 2025-07-20 05:25
Core Insights - The Guangdong Province's "Double Hundred Action" service team is focusing on revitalizing the lychee industry in Conghua District through a comprehensive approach that includes technology, branding, sales, and talent cultivation [1][9] Group 1: Technological Innovation - The service team is addressing key challenges in the lychee industry, such as outdated varieties and preservation difficulties, by promoting new late-maturing and storage-resistant varieties, which can increase yields by 4-5 times compared to traditional varieties [2] - The implementation of integrated preservation technologies has extended the shelf life of lychees from one day to 72 hours at room temperature and 28 days in cold chain storage [2] - Advanced technologies like AI planting systems and six-degree-of-freedom picking robots have reduced pesticide use by 20% and labor costs by 40%, while improving management efficiency by three times [2] Group 2: Brand Development - The initiative aims to enhance the brand value of "Conghua Lychee" by establishing quality standards and promoting cultural elements, with premium fruits priced at 25 yuan per jin, achieving a 100% price premium [5] - The introduction of traceability QR codes ensures quality transparency, and various promotional activities are planned to increase the added value of lychees [5] - The brand's value is projected to exceed 6.8 billion yuan, contributing to its recognition as Guangdong's most valuable lychee regional public brand, with fresh fruit prices increasing by 20% [5] Group 3: Sales and Distribution - A new sales model called "two in, two out" is being explored to address sales challenges during bumper harvests, involving partnerships with universities and local businesses [7] - The service team has facilitated the sale of over 18,000 tons of lychees, generating over 200 million yuan in revenue, contributing to a 7.5% growth in agricultural output value in Conghua District [7] Group 4: Talent Development - The "Lychee Talent Plan" is being implemented to create a training system involving experts, university students, and farmers, with 2,000 individuals trained through field classes [8] - The initiative has successfully incubated 25 young lychee growers and three e-commerce teams, while also establishing a master's program in rural revitalization [8] - The program has led to the establishment of two provincial-level leading enterprises and 50 farmer cooperatives, increasing farmers' income by an average of 5,000 yuan [8]
全国首创!守护荔枝全生命周期产品项目亮相金交会
Guang Zhou Ri Bao· 2025-06-26 16:25
Core Viewpoint - The collaboration among Guangzhou Conghua District Agricultural and Rural Bureau, Guangdong Climate Center, Guangdong Guangye Inspection and Testing Group, and PICC Guangzhou Branch aims to innovate a comprehensive service model for the lychee industry, focusing on the entire lifecycle of the product and integrating meteorological technology, carbon footprint management, and risk assurance [4][5]. Group 1 - The project leverages the geographic rarity of the "Golden Lychee Belt" along the Tropic of Cancer and the late-maturing high-quality lychee varieties from Conghua to create a national first in the integration of meteorological technology and risk management for the lychee industry [4]. - The "Lychee Full Lifecycle Management" model establishes key performance indicators across planting, storage, and transportation, forming three core service systems: a disaster warning system, carbon footprint insurance, and a brand value enhancement plan [4][5]. - The "Meteorological Disaster Prevention and Control Network" aims to enhance the industry's resilience to risks through a detailed disaster warning system and integration of agricultural technology resources [4]. Group 2 - The project introduces a pioneering carbon footprint insurance product that covers the entire industry chain, providing risk assurance for low-carbon transitions and support for international green certification [4][5]. - The "Brand Value Leap Plan" focuses on promoting Conghua lychee's geographical advantages and quality through differentiated marketing strategies, including low-carbon branding and live-streaming e-commerce [4]. - By 2025, the expected lychee production in Conghua is projected to exceed 70,000 tons, with the project facilitating compliance with increasingly stringent international green standards through an "insurance + carbon certification" model [5].
广东青年在镇村:青春赴乡野,平凡见极致
Nan Fang Nong Cun Bao· 2025-05-04 08:02
Core Viewpoint - The article highlights the significant role of Guangdong youth in rural revitalization, showcasing their innovative approaches and contributions to agriculture and education, thus transforming rural areas into vibrant communities [1][7][8]. Group 1: Youth Contributions to Agriculture - Since the implementation of the "Hundred Thousand Ten Thousand Project," thousands of Guangdong youth have returned to rural areas, utilizing new technologies and ideas to drive rural revitalization [2][13]. - The article features individuals like Zeng Faxiao, who has successfully integrated e-commerce into the marketing of lychees, achieving over 1 million yuan in sales during the 2021 lychee season through innovative marketing strategies [20][21]. - He Hui, another young entrepreneur, has developed a complete lychee industry chain, selling over 500 tons of fresh lychees annually, significantly boosting local employment and income [29][32]. Group 2: Educational Initiatives - The article discusses the efforts of educators like Xia Wanqiao, who has dedicated herself to teaching in rural areas, significantly impacting students' lives through personalized attention and support [35][41]. - Xia's commitment to education has led to improved student performance and confidence, demonstrating the importance of dedicated educators in rural revitalization [42][47]. Group 3: New Business Models and Innovations - The rise of new agricultural entrepreneurs like Deng Jiahao, who has turned his focus to the cultivation of Lianzhou vegetable heart, showcases the potential for modern agricultural practices to thrive in rural settings [50][56]. - The article emphasizes the importance of leveraging social media and new marketing strategies to enhance the visibility and sales of local agricultural products, as demonstrated by Cai Siyu's initiatives in promoting her hometown through video content [66][80].
南粤之窗丨水果大省的“新出路”
Yang Shi Xin Wen· 2025-04-27 14:16
Group 1: Pineapple Production in Guangdong - Guangdong is a major agricultural province, producing one-third of China's pineapples, with a total planting area of 350,000 acres and an expected harvest of over 700,000 tons, generating a value of 2.72 billion yuan this year [2][6] - The local agricultural department has implemented early warning systems for natural disasters and established a pineapple index platform to guide farmers on market prices and supply-demand dynamics, leading to improved quality and rising sales prices [6][10] - The introduction of an intelligent sorting line in 2022 at the Xu Wen Pineapple International Procurement Trading Center allows for real-time quality detection of pineapples, ensuring that only high-quality products reach the market [8][10] Group 2: New Agricultural Practices - Young farmers like Xu Zhihui are leveraging e-commerce and social media to market their pineapples, successfully selling over 1 million pounds in a short period [12][13] - The use of AI and drones in lychee orchards is transforming agricultural practices, with a new "smart manager" system developed by Sun Yat-sen University enhancing digital management and monitoring of crops [16][19] - The implementation of AI-driven agricultural practices has resulted in an average yield increase of 20% and improved quality of lychees, with the system being promoted across major production areas in Guangdong [23][25]