Core Insights - The annual "Tmall Golden Makeup Awards" recognized Hengan Group's brands, with "Heart to Heart" winning three awards, "Seven Degrees Space" winning one, and "An'er Kang" being named a trend-leading brand [1][2] Group 1: Awards and Recognition - Hengan Group's brand "Heart to Heart" received the "Top Brand Award," "Paper Product Award," and "Outstanding Contribution Award" [1] - "Seven Degrees Space" was awarded the "Personal Care Annual Marketing Cooperation Award" for its collaboration with Tmall [2] - "An'er Kang" was recognized as the "Personal Care Annual Trend Leading Brand," marking its significance in the adult care industry [2] Group 2: Brand Philosophy and Strategy - "Heart to Heart" emphasizes a brand philosophy of "caring for everyone around us," aiming to deepen emotional connections with consumers through warm brand activities [1] - "Seven Degrees Space" focuses on women's health during menstruation and aims to leverage its strong sales performance for future marketing initiatives [2] - "An'er Kang" maintains a commitment to professional standards in adult care, emphasizing quality and consumer trust [2] Group 3: Future Outlook - Hengan Group plans to continue focusing on its core business, enhancing brand leadership, and expanding into new health sectors such as women's health, children's health, and elderly care [2] - The company aims to improve its overall competitiveness and expand its international market presence, aspiring to become a top-tier global household goods enterprise [2]

Core Insights - The 24th CBME International Baby, Maternity & Children Industry Expo was held in Shanghai from July 16 to July 18, showcasing Hengan Group's main baby pants brands, An'erle and Qimo, after several years of absence [1][3]. Group 1: Product Highlights - Hengan Group presented multiple star products and new offerings at the expo, with a focus on the upgraded Qimo Royal Cloud Soft series, which emphasizes user comfort and product quality [3]. - The upgrade of Qimo Royal Cloud Soft is based on deep insights into consumer needs, aiming to continuously innovate and produce high-quality diapers to meet the growing market demand for premium baby care products [3]. Group 2: Industry Engagement - The expo attracted over 3,200 exhibitors and more than 4,500 brands, with a significant turnout of global maternal and infant channel merchants and retail representatives engaging with Hengan's team [3]. - During the event, Hengan Group's adult care brands, An'er Kang and Bian Li Tuo, along with its baby care brands, An'erle and Qimo, participated in a signing ceremony with the China Aerospace Foundation, reinforcing their partnership [3][5]. Group 3: Awards and Recognition - Hengan Group received the 2025 CBME AWARDS Green Guardian Award for its outstanding performance at the expo, while its brand An'erle won the 2025 All-Domain Marketing Attraction Award, and Qimo received the 2025 Outstanding Brand Innovation Award [5]. - The partnership with the China Aerospace Foundation aligns with Hengan Group's commitment to product quality and excellence, reflecting a shared pursuit of high standards [5].