Core Viewpoint - Anlifang Holdings (01388) reported a revenue of HKD 605 million for the six months ending June 30, 2025, representing a year-on-year decrease of 4.25%. The loss attributable to shareholders narrowed to HKD 57.95 million, a reduction of 29.52% compared to the previous year, with a basic loss per share of HKD 0.1372 [1] Group 1 - In the first half of 2025, the domestic online consumption penetration rate stabilized, and the overall e-commerce market maintained steady growth. The flow channels underwent structural changes, shifting from "shelf e-commerce" to "content e-commerce" [1] - The company upgraded its e-commerce operation system, focusing on producing quality content and enhancing brand exposure across major platforms. It also established a comprehensive social media traffic matrix to respond to trends in real-time and collaborated deeply with key opinion leaders to connect with target customers through interactive content [1] - The sales revenue from the e-commerce channel increased by 7.6% year-on-year, accounting for 39% of the total revenue, with significant contributions from content-driven e-commerce models such as Douyin and video live streaming [1] Group 2 - The company capitalized on the online consumption trend by intensifying efforts to develop the online shopping market while strategically closing offline stores to improve the overall operational efficiency of the sales network. This adjustment aimed to achieve optimal channel coverage [2] - As of June 30, 2025, the company had a total of 761 retail points, with 629 sales counters and 132 specialty stores, reflecting a net decrease of 50 points compared to the end of 2024 [2] - In the first half of 2025, the company was granted three invention patents, six utility model patents, and two design patents in China. As of June 30, 2025, the company held a total of 145 patents, including 16 invention patents, 85 utility model patents, and 44 design patents [2]

2025年上半年，集团顺应线上消费大趋势，把握销售机遇，加大力度开拓发展网购市场;同时应对实体 消费疲软的情况，在平衡成本及收益后，策略地关闭线下门店，以提升销售网络的整体营运效益，重新 调整线上及线下销售比重，务求达至最佳渠道覆盖。截至2025年6月30日，集团总零售点为761个，其中 销售专柜及专门店数目分别为629个及132个，较2024年底净减少50个。 智通财经APP讯，安莉芳控股(01388)发布截至2025年6月30日止6个月业绩，该集团期内取得收益6.05亿 港元，同比减少4.25%;公司拥有人应占亏损5795.9万港元，同比收窄29.52%;每股基本亏损13.72港仙。 2025年上半年，集团在中国获授三项发明专利，六项实用新型及两项外观设计新专利。截至2025年6月 30日，集团共拥有145项专利，其中发明专利16项，实用新型专利85项，外观设计专利44项。 （原标题：安莉芳控股(01388)发布中期业绩 股东应占亏损5795.9万港元 同比收窄29.52%） 2025年上半年，国内线上消费渗透率逐步企稳，电商大盘整体保持稳定增长，流量渠道出现结构性变 化，电商平台逐渐从"货架电商"转向" ...