Core Insights - Consumption is identified as a fundamental driver of economic growth and a means to better meet the needs of people's lives, with ongoing expansion in consumption scale and market vitality in China [1] Group 1: Consumption Trends and Innovations - The investigation team observed a diverse development of grassroots consumption in rural areas, exemplified by a village in Fuzhou, Fujian, which integrates agriculture, tourism, and education to enhance local economic activity [2] - In Xiamen, Meitu Company is leveraging artificial intelligence to simplify the creation of images and videos, indicating a shift towards tech-driven consumer products [3] - The cross-border e-commerce public service center in Shishi City is facilitating small and medium enterprises in Fujian to expand their international sales, showcasing a new model of "cross-border e-commerce + industrial belt" [5] Group 2: Urban Renewal and Employment - Urban renewal projects in Quanzhou, such as the "Ancient City Cultural Revival Plan," are enhancing the integration of historical culture with modern living, reflecting a consumer-centric approach to urban development [2] - Anta Group has transformed from a traditional private enterprise to a modern company with over 65,000 employees, emphasizing the importance of employment as a source of consumption [4] - The Jia Geng Innovation Laboratory at Xiamen University is supporting over 80 technology and industrialization projects, contributing to the quality upgrade of durable consumer goods [6] Group 3: Policy Recommendations and Future Directions - The investigation team proposed that Fujian should explore policies focused on "investing in people" to enhance public spending efficiency in the social sector [7] - Emphasis was placed on utilizing urban renewal as a tool to improve living conditions and stimulate demand, which is crucial for addressing consumption challenges [7] - Recommendations included increasing financial support for new consumption types and considering the use of consumption vouchers to enhance consumer sentiment and capability [7]