Core Insights - The banking industry is shifting its focus from traditional deposit products to insurance products, particularly dividend insurance, in response to declining deposit interest rates [1][2][3] Group 1: Market Trends - Banks are no longer emphasizing deposit renewals but are instead promoting insurance products like dividend insurance and annuity insurance to customers [1][2] - The trend reflects a broader resurgence of the bank-insurance channel, as insurance products offer long-term yield locking advantages in a low-interest-rate environment [1][3] Group 2: Product Details - The recommended dividend insurance products provide a fixed return of around 1.75% plus potential floating dividends, appealing to customers seeking long-term value [3][4] - For example, a specific dividend insurance product has a three-year accumulation period with a total return of approximately 3.2% per year, with potential total benefits increasing significantly over 20 years [2] Group 3: Consumer Behavior - Consumers are increasingly considering insurance products when faced with significantly lower deposit rates, with many opting for these products if they do not need immediate access to their funds [2][4] - The insurance products are seen as a way to secure current interest rates, especially for clients who can afford to lock in their funds for longer periods [2][3]