编者按： 从定制百箱白酒的无奈放弃，到手机一键下单专属喜酒的轻松便捷——白酒行业的定制模式，正从服务于企业的"批量生产"，彻底转向赋 能个人的"专属定制"。这场由"百箱起"到"1瓶起"的变革，标志着行业发展的分水岭已然到来。 文丨檀香 编审丨酒传社团队 ID：jiuchuanshe-OTO 定制白酒的浪潮在今年尤为汹涌。 不少酒商向记者反馈，定制酒不再是大型企业的专属，而是走向大众化，特别是"单瓶起订、快速交付"模式的普及，大幅降低了消费门 槛。众多二线酒厂纷纷推出的"1瓶起定"或"0门槛定制"的新模式，打破了以往"批量采购"这一常规模式。 对此，我们不禁思考：这究竟是行业调整期的短暂风口，还是支撑未来长期增长的新赛道？ NO ·1 破局之道：低门槛定制背后的生存逻辑 白酒定制门槛的"断崖式"下降，并非简单的营销手段创新，而是行业在多重压力之下为求生存、谋发展所采取的必然战略，其背后主要有 以下几大推动因素： ①应对需求萎缩与库存高压的自救行为 当前，白酒行业面临宏观经济压力与库存危机的双重挤压。一方面，经济增长放缓和"限酒令"等政策导致核心消费场景萎缩，渠道订单呈 现量价齐跌的趋势；另一方面，价格倒挂严重， ...

Core Insights - The wine consumption market is experiencing a surge as the Mid-Autumn Festival and National Day approach, prompting companies in Renhuai City to ramp up production to meet increased demand [1][3] - Customized products are particularly in demand, with companies enhancing production scheduling and supply chain coordination to ensure timely delivery of orders [3][4] Group 1: Production and Operations - The production line at Hengchang Distillery is operating at full capacity, with over 40 employees working to complete more than 1,200 packaging tasks daily [1] - The company has initiated two production lines to handle over 20 customized product orders, achieving a stable daily output of 5,000 units [3] - The packaging company, Shenren Packaging, is also experiencing increased demand, with production lines capable of producing up to 70,000 boxes in a single day [3][5] Group 2: Technological Advancements - Shenren Packaging has invested in advanced technology, holding 37 patents and utilizing top-tier equipment such as the Heidelberg 12+4 color printing machine, resulting in an annual output of 170 million boxes [4] - The automation coverage in the production process has reached 95%, significantly enhancing production efficiency [4] Group 3: Economic Impact - The surge in production and sales in the wine industry is contributing to the economic growth of Renhuai City, with a reported 3.9% year-on-year increase in industrial added value for the first half of 2025, and a regional GDP reaching 101.412 billion [5]

Core Insights - The white liquor industry is experiencing stable growth in shipment volume, which directly impacts market share and profitability, particularly in the customized liquor segment where personalized consumer demands are rising [1][4] - The total industry output value exceeded 1.2 trillion yuan in 2022, with total shipments reaching 105 million boxes, of which customized liquor accounted for approximately 15%, indicating significant market potential [1][4] - Companies are increasingly adopting digital and information management systems to enhance shipment efficiency and customer satisfaction [4][8] Group 1: Shipment Management - Customized liquor is closely tied to corporate gifts, weddings, and business collaborations, with one notable company serving over 150 corporate clients and achieving a total shipment of 45,000 bottles [2] - The introduction of smart warehouse management systems has reduced outbound shipping time by 20%, while partnerships with logistics companies have enabled 30% of orders to be delivered within 48 hours during peak seasons [2][5] - Digital transformation through ERP systems has decreased average shipment time from 72 hours to 48 hours and reduced error rates by 15% [4] Group 2: Logistics and Packaging - Companies employing multiple logistics partnerships achieved a shipment timeliness rate of over 95%, compared to a 20% delay rate for those using a single logistics provider during peak seasons [5] - Packaging innovations, such as modular designs and shock-resistant materials, have reduced damage rates from 3% to 1.2%, significantly lowering return costs [6] - Online channels have proven to be more efficient than offline channels, with average shipment times of 24 hours for online orders compared to 48 hours for offline [6] Group 3: Strategic Focus - Companies are focusing on differentiated shipping strategies to meet diverse customer needs, enhancing customer satisfaction [4][8] - Continuous optimization of shipment processes is essential for sustained growth in a competitive market [6][8]