Core Viewpoint - Yiliang County in Yunnan Province is experiencing significant growth in its duck industry, with an expected annual output of over 12 million ducks and a total industry value of approximately 252 million yuan [1][5]. Group 1: Industry Overview - In the first half of the year, Yiliang County has already produced 7.37 million ducks, with projections indicating a total output of over 12 million ducks for the entire year [1][6]. - The duck industry in Yiliang has developed a complete supply chain, including hatching, breeding, slaughtering, cold chain logistics, and food processing, employing over 10,000 people [5]. Group 2: Product and Cultural Significance - Yiliang roast duck, which has a history of over 600 years, is recognized as a representative intangible cultural heritage of Yunnan Province since 2009 [3][5]. - The unique cooking method involves using pine needles as fuel, resulting in a distinctive flavor and texture, with daily sales exceeding 2,000 ducks at a popular restaurant [3][5]. Group 3: Market Expansion and Sales Channels - The local government is implementing initiatives to expand the market for Yiliang roast duck, targeting cities like Beijing, Shanghai, and international markets such as Laos, Vietnam, and Malaysia [6]. - Sales channels are being diversified through e-commerce platforms, allowing for the distribution of various duck products, including fresh ducks, roast ducks, and duck-based processed foods [6].