Core Viewpoint - The emotional attachment of Guangzhou residents to AEON (formerly JUSCO) highlights the challenges faced by traditional Japanese supermarkets in adapting to changing consumer preferences and competition from local and online retailers [1][3][19]. Group 1: Company Background - AEON entered Guangdong 29 years ago, introducing a market-oriented and refined product and service model to Chinese consumers [2]. - The company has been a significant player in the retail market, with over 400 stores nationwide, but has faced increasing competition from local supermarkets and membership-based stores like Sam's Club [11][12]. Group 2: Market Challenges - AEON's traditional business model is under pressure due to the rise of local supermarkets, instant retail, and changing consumer habits, particularly among younger generations [3][10]. - The company has seen a decline in revenue, with a reported 6.87% decrease in 2024 and a net profit drop of 79.2% to 338 million [12]. - AEON's mainland operations have been unprofitable since 2017, with a revenue of 4.339 billion HKD in 2024, down 4.68% year-on-year [12]. Group 3: Consumer Sentiment - Despite the challenges, many consumers express a strong emotional connection to AEON, viewing it as a nostalgic part of their childhood [1][19]. - The local community appreciates AEON's efforts in providing a personalized shopping experience, including the use of local dialects and high-quality prepared foods [21][22]. Group 4: Competitive Landscape - The retail landscape is shifting towards smaller, community-focused stores, with brands like Qian Dama and Hema gaining traction [12][14]. - AEON's reliance on traditional store formats and high rental costs has hindered its ability to compete effectively in this evolving market [16].