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看短剧、逛夜生活地标 国际品牌高管如何“沉浸式”捕捉中国Z世代需求 | 进博深一度
Di Yi Cai Jing· 2025-11-07 14:09
Core Insights - The article highlights the optimism of fashion and luxury brand executives regarding the future of the Chinese market, emphasizing its potential for growth despite current challenges [1][2][3] Group 1: Market Growth and Opportunities - Tapestry's Chief Growth Officer, Sandeep Seth, anticipates that 75% of the company's growth will come from international markets, with China being the largest contributor [1] - LVMH's CEO, Jean-Christophe Babin, expresses confidence that China will become the world's largest luxury market, citing a long-term upward trend in consumer spending [2] - Both executives acknowledge the importance of understanding consumer behavior and adapting to their values to capture growth opportunities in China [2][5] Group 2: Consumer Engagement and Brand Strategy - Seth emphasizes the necessity for brands to engage with consumers in their natural environments rather than through focus groups, highlighting the importance of genuine interactions [3][4] - The rise of Chinese brands in the high-end market is noted, with a significant overlap in consumer demographics between local brands and established luxury brands [5] - Babin points out that competition is not just among luxury brands but also with diverse spending options available to consumers, necessitating a multifaceted approach to brand offerings [5]
看短剧、逛夜生活地标,国际品牌高管如何"沉浸式"捕捉中国Z世代需求|进博深一度
Di Yi Cai Jing· 2025-11-07 14:05
Core Insights - The China International Import Expo is viewed as a comprehensive opportunity for brands to understand policy directions, observe competitors, and showcase their strengths [1] - Executives from the fashion and luxury goods industry express confidence in the future of the Chinese market despite new challenges [1][4] - Tapestry anticipates that 75% of its future growth will come from international markets, with China being the largest contributor [1] - LVMH's watch division CEO believes that China's rapid development in new technologies will lead to increased disposable income for consumers [2] Company Performance - LVMH has ended a multi-quarter revenue decline, showing slight growth, while Hermès and Prada reported revenue increases of 9.6% and 8% respectively [4] - Kering's revenue decreased by 5%, but the decline has narrowed significantly [4] - Several brands noted a recovery in the Chinese market, particularly during the National Day holiday sales [4] Market Trends - The high-end consumer market is seeing an influx of Chinese brands, attracting attention from industry giants [7] - Tapestry's executives emphasize the importance of adapting brands to resonate with the values of the current generation [7] - The overlap in consumer demographics between local Chinese brands and international luxury brands is significant, with a 77.3% overlap noted for certain brands [7] Consumer Engagement - Tapestry's executives frequently engage with consumers in various Chinese cities to better understand their preferences [5] - The use of social media platforms like Douyin and Xiaohongshu is highlighted as a means to connect with younger consumers [5] - The competition from emerging Chinese brands is seen as a catalyst for overall market growth and innovation [7]
逆市豪掷16亿美元增持LVMH 创始人阿尔诺加强对集团控制权
Zhi Tong Cai Jing· 2025-10-27 12:25
Core Insights - Bernard Arnault has been intensifying his efforts to strengthen control over LVMH, the luxury goods giant he founded nearly 40 years ago, with significant stock purchases in the past eight months totaling approximately €1.4 billion (around $1.6 billion) [1][2] - The recent stock acquisitions occurred during a period of weak corporate earnings and a downturn in the luxury goods sector, leading to a substantial decline in LVMH's stock price [1][2] - Arnault's stake in LVMH is a significant portion of his wealth, with a reported net worth of $195 billion and a 49% ownership of the company's equity, translating to nearly 65% of voting rights [1][2] Stock Acquisition Details - Arnault has acquired about 2.5 million shares of LVMH, representing approximately 0.5% of the company's total shares, through his family holding company Financière Agache and the publicly traded Christian Dior SE [2][5] - The average purchase price for these shares was around €566, with a notable low of €448 in June, while the stock closed at €612 last week [2][5] - The total amount of shares purchased as of mid-September is significantly higher than in previous years, coinciding with a recent unexpected recovery in sales reported by LVMH [2] Strategic Intent - Analysts suggest that Arnault's aggressive stock purchases may reflect a desire to achieve "absolute majority" control over LVMH, despite already holding nearly two-thirds of the voting rights [5] - The value of Arnault's investments outside of LVMH is relatively small, estimated at around €4 billion, indicating a strong focus on consolidating his position within the luxury sector [5] - Arnault has a history of strategic acquisitions, including a significant transaction in 2017 to simplify ownership structures, which aligns with his long-term vision for LVMH [6][7] Historical Context - The recent stock purchases echo Arnault's previous strategy during the 2008 financial crisis when he acquired LVMH shares at low prices, which later appreciated significantly [7]