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茶旅融合新盛景 国企引领巫溪老鹰茶产业高质量发展
Sou Hu Cai Jing· 2025-04-26 03:48
Core Insights - The "Wuxi Eagle Tea" full industry chain innovation achievement conference was held, showcasing over 30 innovative products from Wuxi Shengjing Eagle Tea Co., Ltd, attracting significant attention from guests and citizens [1][3] Company Overview - Wuxi Shengjing Eagle Tea Co., Ltd, a key state-owned enterprise in Wuxi County, was established in March 2024 and leverages resources from its parent company, Shengjing Tourism Group, to build a complete industry chain from ancient tree protection to terminal sales [3] - The company has achieved a spring tea fresh leaf purchase volume of 10 tons, with an expected annual sales revenue of 30 million yuan [3] Industry Development - The company has implemented a "large garden + small courtyard" development model, utilizing wasteland and surrounding land resources to establish a 1,000-acre demonstration planting base [3] - A comprehensive Eagle Tea park is set to be constructed in Wuxi County Industrial Park, integrating processing, storage, cold chain, testing, and research and development into a full industry chain complex [3] Technological Innovation - The company has deployed IoT sensors in a century-old tea forest to monitor tea tree growth data in real-time, resulting in a 30% increase in ancient tree tea yield and significant quality improvement [5] - A research center established in collaboration with Southwest University has achieved six patented technologies, facilitating automation upgrades in Eagle Tea processing [5] Product Innovation - The company has introduced innovative products across four major areas: beverages, functional products, daily chemical products, and food, highlighting unique features such as liver protection and anti-aging effects [5] - The "Baoyuan Mountain" series "Cloud Top Ancient Bud" products, made from the essence of thousand-year-old Eagle tea tree buds, are available in 27 varieties, priced between 58 yuan and 6,888 yuan [5] Market Strategy - To meet tourism market demand, the company has launched 15 Eagle Tea gift products and plans to promote them during the upcoming May Day holiday with various discounts [6] - Products are available through multiple offline stores and online platforms, including Douyin, Taobao, and JD, under the name "Wuxi Shengjing Eagle Tea" [6] - The Shengjing Tourism Group aims to enhance the integration of tea and tourism, promoting Wuxi Eagle Tea nationwide [6]