茶旅融合
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云南德昂族的“一日三盅”为何能留下远方游客?
Guan Cha Zhe Wang· 2026-01-26 10:36
【文/观察者网 王勇 编辑/赵乾坤】 日前,多家外媒报道称,云南德宏州德昂酸茶正在"酿就"当地旅游发展机遇。报道认为,德昂族世代传承并不断完善的酸茶制作技艺已超越普通饮品范畴, 成为德宏文化旅游的重要吸引物,其深厚的传统文化为远道而来的中外游客打开了一扇了解中国独特民族文化的窗口。 据越南Vietnam Investment Review网站报道,历史悠久的中国云南德昂酸茶吸引了世界各地的旅行者前去品尝,这一特色产业已成为当地旅游体验不可或缺 的一部分。作为传承千年的手工制茶技艺,云南德昂族人以非遗为根基,走出了一条农业、文化与旅游深度融合的发展之路,并且正在将其推向全球。 外媒:德昂酸茶正在改写中国的茶旅叙事 根据德宏州农业农村局提供给观察者网的资料,截至2025年底,德宏州茶叶面积36.33万亩,德昂酸茶年产55.4万公斤,同比增长12.5%,预计产值2.4亿元, 占比25.3%。 资料显示,在过去五年间,德宏州德昂酸茶产业在很多方面完成了从0到1的飞跃,如推动《德昂酸茶加工技术规程》等多个技术标准的落地实施、开展数十 场技术实践培训、制定《德宏州德昂酸茶高质量发展三年行动计划(2025—2027年)》、 ...
以茶为笔,绘就富民“新画卷”——湄潭“十四五”茶产业高质量发展纪实
Xin Lang Cai Jing· 2026-01-24 09:18
漫步在被誉为"全国十大最美农村路"的贵州湄潭27°茶海路上,60万亩生态茶园如绿色海洋般铺展眼前。这片土地上,超过30万茶农和700余家茶企共同编 织着一幅因茶而兴的富民画卷。 湄潭象山生态茶园(罗德雄摄) 湄潭茶产业在"十四五"期间茶叶直接总产值突破340亿元,综合总产值达859亿元,连续5年荣获"中国茶业百强县"榜首。这片绿叶真正成为驱动县域经济 发展的"绿色引擎"。 战略引领: 高位布局,确立茶业支柱地位 湄潭县委、县政府始终坚持把茶产业作为首位产业、支柱产业来抓,用"围绕茶、做足茶、突破茶"的发展思路为产业发展描绘了清晰路径。 "十四五"期间,湄潭在政策机制上不断创新。构建了"县—镇—村"三级协同管理体系,首创"茶镇长"制度,设立全国首个茶产业环境保护法庭,为茶产业 提供了强有力的组织保障和法治护航。 2024年,湄潭提出并全力推动以茶园统防统治、良种良法、有机专用肥、相关认证、企业(合作社)联基地为核心的"五个全覆盖",在关键环节全面发力。 同时,通过茶园经营权流转改革,吸引了全国千余位茶园主认购茶园,实现了产业与市场的直接对接。 生态筑基: 绿水青山,孕育茶香天然禀赋 湄潭地处北纬27°黄金产茶带 ...
一杯黄山茶的芬芳
Xin Lang Cai Jing· 2026-01-17 04:22
Group 1 - The core viewpoint of the article highlights the integration of technology and traditional tea production in Huangshan, leading to a significant transformation in the tea industry [1][3][4] - The introduction of the Tai Ping Hou Kui geographical indication protection certification trademark has enhanced consumer trust and transparency in the tea market, allowing customers to trace the product's origin easily [1] - Huangshan's tea industry has embraced digitalization, with the establishment of a blockchain platform and a city-level tea industry management platform, which have collectively issued over 2 million special identifiers [1][2] Group 2 - The innovation in tea production is exemplified by the collaboration between Tunxi Tea Kele Biotechnology Co., Ltd. and Zhejiang University, resulting in the development of probiotic tea tablets that quickly became the top-selling product in its category [2] - Huangshan has emerged as a core supply base for new-style tea drinks, collaborating with over 90% of domestic producers and launching more than 100 new tea products and derivatives [2] - The tea industry in Huangshan is not only a product but also a cultural and tourism driver, with various tea-themed tourism routes and experiences attracting over 50,000 visitors since the opening of the "Qi Yi·Qun Fang Zui" tea tourism complex [3] Group 3 - The comprehensive output value of Huangshan's tea industry is projected to exceed 32.1 billion yuan in 2025, reflecting a year-on-year growth of 13% [3] - All districts in Huangshan have been recognized as key tea-producing counties in the country, indicating a robust development of the tea sector across the region [3]
军枞茶业:茶香融酒韵,为乡村振兴赋能
Nan Fang Nong Cun Bao· 2026-01-07 12:36
Core Viewpoint - Junzong Tea Industry integrates tea and wine, leveraging local resources for rural revitalization and innovation in the tea industry [3][4][21]. Group 1: Company Overview - Junzong Tea Industry has been established in Jiangjun Lake Village for 11 years, focusing on single bush tea and combining it with red culture and technological innovation [3][4]. - The company has received multiple certifications, including "National Women's Modern Agricultural Technology Demonstration Base" and "National High-tech Enterprise" [13][14]. Group 2: Product Development - The company has developed a unique tea-wine preparation process using local rice and carbon-roasted single bush tea leaves, resulting in a product that combines the aromas of tea and wine [15][16]. - Research indicates that this product possesses antioxidant properties, marking it as an innovative creation in the tea-wine fusion sector [16]. Group 3: Environmental and Cultural Aspects - The ecological environment of Jiangjun Lake, with an altitude of 500 to 700 meters, provides ideal conditions for the growth of single bush tea, supported by organic farming practices [8][9]. - The historical significance of Jiangjun Lake Village, as a revolutionary base during the land reform period, adds cultural depth to the tea gardens [10][11]. Group 4: Future Plans - Junzong Tea Industry is planning to develop new business models that include "low-altitude economy + tea tourism + research and study + health care," enhancing visitor experiences through tea picking, factory tours, and exploration of historical sites [18][19][20].
当“新生代”碰上“老工厂” |“茶二代”的新茶经
Xin Lang Cai Jing· 2026-01-01 14:35
Core Insights - The article highlights the transition of China's private economy during the "14th Five-Year Plan" and the strategic planning for the "15th Five-Year Plan," emphasizing the need for institutional support to enhance the vitality of private enterprises [1] Group 1: Company Overview - Jiangsu Maoshan Tea Sea Co., Ltd. is led by Yin Juan, a second-generation tea entrepreneur, who has transformed the traditional tea industry by integrating technology and cultural tourism [3][5] - The company has shifted from traditional tea production to a comprehensive model that includes cultivation, deep processing, and cultural dissemination, aiming to create a unique tea tourism experience [9][11] Group 2: Innovation and Transformation - Yin Juan left a stable job in a state-owned enterprise to innovate within her father's established tea business, recognizing the limitations of traditional sales methods [5][7] - The company has adopted modern agricultural practices, including mechanization and IoT systems, to enhance efficiency and product quality, achieving organic certifications for its products [11][13] Group 3: Community Impact and Future Goals - The company has provided training and support to over 600 local farmers, creating more than 700 jobs, thereby contributing to rural revitalization [15] - Looking ahead, the company aims to elevate its operations from "having" to "good" under the guidance of rural revitalization policies, aspiring to become a benchmark for tea tourism integration in China [15][17]
(乡村行·看振兴)湖北保康“茶山新事”:茶产业转型“长新芽”
Zhong Guo Xin Wen Wang· 2025-12-29 11:08
中新网湖北保康12月29日电 题:湖北保康"茶山新事":茶产业转型"长新芽" 作者 张倩龙 严楚勇 杨东 "希望打造一个集吃、住、游、玩、学一体的茶文旅融合基地。"荆襄红茶业有限公司总经理吕先奎称, 当地已有不少茶农投身旅游经营、研学服务等领域,保康的茶旅融合发展正有效推进茶叶增效、茶农增 收。 此外,保康推广"公司+合作社+农户"模式,将分散茶农紧密嵌入产业链条,全县80%以上茶农已加入专 业合作社。截至目前,保康茶产业已带动全县农户户均年增收8000多元。据吕先奎介绍,罗仕沟有机茶 园每年临时用工超2000人次,合作社真正成为"茶农之家"。 在罗仕沟村的茶园,茶农正在劳作。杨东 摄 数据显示,在保康,20万亩茶园成为5万多民众的"致富园",年综合产值突破20亿元。保康县农业农村 局副局长周心怀表示,保康在生态茶园内实施茶文化展示、研学旅行、避暑康养等项目,积极推动茶旅 融合发展。下一步将以巩固提升10万亩"湖北省优质农产品(茶叶)生产基地"为抓手,项目化、品牌化推 动茶产业延链强链建设。(完) 临近岁末,走进湖北省保康县黄堡镇黄龙沟村,工人们正忙着改造茶园,铺设管道。 保康县茶叶种植历史悠久,是"襄阳高香 ...
日春茶业斩获中国茶业年度3项重磅荣誉
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-24 06:12
Core Insights - The company Rishun has been recognized as a key enterprise in the tea industry for its transformation and upgrade efforts, receiving accolades at the 21st China Tea Economy Annual Conference [1] - Rishun has a registered capital of 108 million yuan and operates nearly 500 self-owned chain stores across China, showcasing its strong market presence and commitment to quality [1] - The company has diversified into three main sectors: tea, hotels, and software development, establishing itself as a leading enterprise in agricultural industrialization [1] Group 1: Business Operations - Rishun adheres to high standards in tea cultivation and production, having received national green food certification for 16 consecutive years and organic product certification for 11 years [2] - The company has developed a "liquid nitrogen preservation" technology in collaboration with universities, addressing preservation challenges in the tea industry [2] - Rishun's unique 100% self-operated model allows for standardized pricing and service across its nearly 500 stores, reinforcing its reputation for integrity in the tea industry [3] Group 2: Marketing and Consumer Engagement - Rishun has hosted four large tea tasting events this year, attracting over 1,500 tea enthusiasts, with two events featuring online live streaming to engage a broader audience [3] - The company has launched the "Rishun GO" digital service platform, allowing customers to accumulate points for rewards, enhancing customer loyalty and engagement [1] - Rishun's commitment to quality and value has garnered widespread consumer recognition, making it a preferred brand for tea gifts [3] Group 3: Innovation and Development - Rishun's food safety laboratory has successfully passed CNAS national certification, ensuring safety throughout the tea supply chain [2] - The company has introduced a visual standard for tea roasting, simplifying consumer understanding of tea quality and selection [2] - Rishun is actively integrating tea culture with tourism, having opened its second tea-themed hotel in Fuzhou, promoting a new cultural tourism experience [2]
峨眉山A:拟1000万元投资设立全资子公司峨眉雪芽茶业公司
Xin Lang Cai Jing· 2025-12-22 12:42
峨眉山A公告称,公司于2025年12月19日召开董事会,审议通过投资设立全资子公司四川省峨眉雪芽茶 业有限公司的议案。公司拟出资1000万元(货币形式),持有其100%股权,注册地址为峨眉山市峨山 街道名山路南段5号。茶产业相关的实物、债权、债务1962万元待公司成立后同步划转。投资旨在整合 资源,增强竞争力。不过,该项目面临市场、安全、技术和政策等风险,预计将促进茶旅融合,增强公 司整体竞争力。 ...
绿叶生金促振兴
Jing Ji Ri Bao· 2025-12-18 01:20
在焕古镇大连村,"党建+企业+合作社+农户"的创新机制成效显著。村股份经济合作社法定代表人谢志 军说:"之前,我们采春夏秋三季茶,虽然采摘时间长,但夏秋茶利用率不高,投入的人工成本较大。 后来,我们推行'一季采茶、三季养树'模式,陡坡茶园亩均收益已突破万元。" 走进紫阳县科宏茶业有限公司的智能化车间,数控萎凋槽有序运转,电子屏实时显示生产参数,这背后 离不开"紫阳茶科技小院"的技术支撑。该平台由茶企与西北农林科技大学共建,已成功研发数控化萎凋 槽和数字化加工技术,既节省人力,又能通过数字化技术统一茶叶加工标准、提升茶叶品质。其引进的 黄金芽等高香型茶树品种,推动夏秋茶资源利用率提升30%以上。"通过'公司+基地+农户'模式,科技 小院带动周边3000余亩茶园实现标准化管理,茶农年均增收超6000元。"紫阳县科学技术协会主席乌胜 鸿说。 紫阳县还积极引进中茶公司等龙头企业,借助其在标准化管理、品牌运营与市场渠道方面的成熟经验, 为"紫阳富硒茶"区域公用品牌注入新活力。 茶旅融合也成为产业拓展的新方向。从打造"汉江宿集"品牌、培育"茶旅+研学""茶旅+康养"等新业态, 到成功创建陕甘茶马古道4A级景区,再到举办" ...
连接粤赣!粤东将新添一条高速
Nan Fang Du Shi Bao· 2025-12-11 06:59
项目前期办成立于今年4月,先后完成了工可报批、专项研究、资金筹措等关键环节,其中,工程可行 性研究报告于5月提交交通运输部审查,9月获得资金安排意见,历时四个月,完成了相关审批流程,为 加快推进项目立项奠定了坚实基础。 相关负责人介绍,项目将结合潮州凤凰山单丛茶的地方特色,计划在服务区建设中融入茶文化元素,打 造集交通、农业、文化、旅游、商业功能于一体的茶旅主题服务区,以提升服务区综合服务能力。 目前,项目正按计划推进勘察设计等后续环节。 南都讯 记者朱唯信 12月9日,潮州至南昌高速公路潮州潮安至饶平段可行性研究报告获广东省发展和改 革委员会批复,项目前期工作取得实质性进展,将为粤东山区高质量发展再添交通新引擎。 据了解,项目全长约37.482公里,双向四车道,设计时速100公里。起于潮州市潮安区文祠镇,设东塘 枢纽互通与甬莞高速连接,路线往东北经潮安区归湖镇、凤凰镇及饶平县新塘镇,终于饶平县三饶镇, 设三饶北枢纽互通与大潮高速及省道S222线相接。 作为《国家公路网规划》重要组成部分,项目的实施将对改善粤东山区交通条件,优化潮州市域空间结 构,带动凤凰山片区生态文旅产业发展具有积极意义。 ...