茶旅融合

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台青扎根茶乡:美人茶沏出两岸“同心味”
Zhong Guo Xin Wen Wang· 2025-06-24 14:13
Core Insights - The article highlights the innovative efforts of Taiwanese tea entrepreneur Peng Anyuan in promoting and modernizing the traditional tea industry in Daitian, Fujian, China, particularly through the production of Oriental Beauty tea [1][2][3] Group 1: Company Development - Peng Anyuan has been instrumental in developing new tea products, such as flower-scented tea, to attract younger consumers, reflecting a shift towards modern consumer preferences [1][2] - The tea company established by Peng's father has evolved into a 4A-level tourist attraction, producing "Jiangshan Beauty" tea, which has received over 30 awards in various tea competitions [2] - The annual production of Daitian Beauty tea has reached 4,300 tons, accounting for 70% of the national market share, with products exported to Europe and Southeast Asia [2] Group 2: Cultural Integration - The tea industry in Daitian serves as a bridge for cultural exchange between Taiwan and mainland China, with Peng's initiatives fostering collaboration and skill development among tea artisans from both regions [2][3] - The "Tea Industry Bridge" program has been running for ten years, providing training for tea masters and enhancing the quality of tea production through the involvement of Taiwanese experts [2] Group 3: Innovation and Technology - Peng Anyuan has introduced a "smart tea garden" management system, establishing a traceable production process to ensure quality and transparency [2] - The company is developing new products like cold brew tea and concentrated tea to cater to the preferences of younger consumers, indicating a strategic focus on innovation [2]
提振消费进行时丨传统茶业如何圈粉年轻人
Guang Xi Ri Bao· 2025-06-24 02:28
Group 1: Industry Overview - The tea industry in Xingye County is a key agricultural focus, with a total tea garden area of 30,000 acres, including over 6,000 acres of organic and green certified tea gardens [2] - The county has 16 tea processing enterprises, 14 handmade tea product workshops, over 20 tea-growing cooperatives, and more than 3,000 tea farmers, forming a complete industry chain from planting to processing to sales [2] - The annual production of dry tea exceeds 2,400 tons, generating nearly 400 million yuan in annual output value [2] Group 2: Company Initiatives - Xingye County Mingyun Tea Co., Ltd. has developed over 10 new flavors of "Xingye Milk Tea" since its inception in 2024, with more than 50,000 cups promoted during the trial phase [1] - The company’s milk tea, priced at 12 yuan per cup, has seen high demand, leading to rapid sales and the need for replenishment of raw materials [1] Group 3: Market Trends - Traditional tea companies are increasingly entering the milk tea market to attract younger consumers, emphasizing high-quality tea leaves and health-oriented products [4] - New tea beverages, such as the selenium-rich peach lemon tea, have been well-received, indicating a strong market potential for innovative tea products [4] - The county is exploring a model that combines local milk tea brands with cultural IP to enhance consumer experiences and drive economic growth [5]
陕西商南县:以“四个聚力”绘就高质量发展新图景 奏响“四大名城”建设强音
Huan Qiu Wang· 2025-06-20 05:55
Group 1: Economic Development - The county of Shangnan is focusing on high-quality economic and social development, aligning with the goal of becoming "China's Health and Wellness Capital" and the construction of "Four Famous Cities" [1][2] - The tea industry is prioritized as a leading sector, with a total tea garden area reaching 290,000 acres and standardized tea garden area exceeding 100,000 acres, benefiting over 20,000 households [1][2] - A total of 209 key industrial projects have been established with a total investment of 14 billion yuan, enhancing the county's economic strength [2] Group 2: Tourism Development - Shangnan is enhancing its tourism industry by developing national and provincial tourism resorts, hosting various events, and improving tourist attractions, leading to a continuous increase in visitor numbers and tourism revenue [2][3] - The county has been recognized for its tourism development, being awarded as a strong county for tourism development monitoring in 2024 and as an advanced county for promoting consumption and stabilizing growth [2] Group 3: Health and Wellness Initiatives - The construction of "Health and Wellness Slow City" is progressing, with 31 health villages and 5 boutique homestay clusters established, contributing to the local economy [3] - Shangnan has been recognized as a national-level pilot county for comprehensive forest health and wellness construction, with health and wellness economy becoming a new engine for high-quality development [3]
“乡野茶”走向国际舞台
Jing Ji Ri Bao· 2025-06-09 21:45
Group 1 - The core viewpoint highlights the development of the tea industry in Malipo County, Yunnan, driven by modernization and support from the Ministry of Foreign Affairs, leading to improved product quality and market reach [1][2] - The establishment of a tea processing factory in Mengnong Township has introduced industrialized and standardized processing methods, resulting in the development of over 10 mid-to-high-end tea products for domestic and international markets [1] - The "Laoshan Tea" brand is being promoted through international tea festivals and participation in national exhibitions, significantly expanding the scale of tea plantations from 500 acres to 3000 acres, benefiting over 2000 local tea farmers [1][2] Group 2 - The tea industry in Malipo has accelerated with the establishment of a tea street, the issuance of group standards for "Laoshan Tea," and the creation of a research center for ancient tea tree protection and development [2] - By 2024, the total tea planting area is projected to reach 35,000 acres, with ancient tea tree areas at 21,600 acres, generating an industry-wide output value of 220 million yuan and an average income increase of 4,700 yuan per tea farmer [2] - The county aims to pursue green, ecological, and brand-oriented development, exploring the integration of tea and tourism to enhance the tea industry's quality and contribute to rural revitalization [2]
茶旅体验 绿叶“变现”
Jing Ji Ri Bao· 2025-05-24 07:27
Core Insights - The tea industry in Jiangjiaping Village is experiencing significant growth, with a focus on integrating tourism and tea production, leading to increased income for local farmers [2][3] Group 1: Economic Impact - During the recent "May Day" holiday, the local farmstay generated approximately 70,000 yuan in total revenue, showcasing the economic benefits of tourism [1] - The village's tea industry has achieved an annual output value exceeding 6 million yuan, with collective income surpassing 530,000 yuan and per capita income reaching 16,000 yuan [3] Group 2: Tourism Development - Jiangjiaping Village is set to become a national 4A-level tourist attraction in 2024, aiming to receive 200,000 visitors annually [2] - The village has enhanced its tourism infrastructure, including the development of a tea processing factory and various tourist experiences, which have attracted a growing number of visitors [3][4] Group 3: Agricultural Innovation - The village has upgraded its tea gardens and implemented modern agricultural techniques, resulting in improved tea quality and yield [2] - The area has expanded its tea garden to 2,700 acres, benefiting over 200 households through various economic models [2][3] Group 4: Educational Initiatives - The county has established several educational bases focused on tea culture, attracting significant participation from schools and organizations [4] - The integration of tea experience with educational programs is a key highlight, promoting both cultural understanding and tourism [4]
从苗栗到泰宁:一位台湾制茶师的山水之约
Zhong Guo Xin Wen Wang· 2025-05-23 10:08
Core Insights - The article highlights the integration of Taiwanese tea-making techniques with local resources in Taining, Fujian, led by Taiwanese tea master Zuo Ruyu, who has been in Taining for seven years [1][2]. Group 1: Company and Industry Development - Taining aims to become a hub for cross-strait exchanges, with initiatives to create platforms for collaboration, particularly in the tea industry [1]. - The region features over 4,000 acres of ecological tea gardens and has developed a full industry chain from tea cultivation to consumption, with more than 30 tea-related enterprises established [2]. - The innovative "Taining Kung Fu Tea" process combines the essence of Taiwanese Oolong tea with local cultural characteristics, enhancing the tea product offerings [2]. Group 2: Economic Impact and Community Engagement - The tea industry in Meikou Township is projected to exceed 100 million RMB in output value by 2024, with over 500,000 tourists expected to visit [3]. - Local government initiatives include establishing a service team for Taiwanese enterprises, facilitating their registration and integration into the community [3]. - The collaboration has led to a win-win model where local tea farmers, Taiwanese craftsmen, and local workers benefit from shared expertise and resources [3].
多家企业与巴中达成茶叶购销协议,签约金额1.56亿元 巴中茶产业 香飘茶博会
Si Chuan Ri Bao· 2025-05-21 03:02
Core Insights - The tea industry in Bazhong City has shown remarkable growth, with 28 tea companies participating in the 14th Sichuan International Tea Expo, resulting in 39 tea products winning gold awards and a total signing amount of 1.56 billion yuan [5][9] - The total tea garden area in Bazhong is projected to reach 555,000 acres in 2024, with a dry tea production of 16,000 tons and a comprehensive output value of 6.5 billion yuan [5][9] - New product innovations, such as the "Nanjing Red" tea, developed by the Chinese Academy of Agricultural Sciences, highlight the unique characteristics of local tea varieties [6][8] Technology and Quality Improvement - The introduction of a "machine-replacing-man" strategy has improved tea picking efficiency and quality, with a daily processing capacity exceeding 600 pounds [7] - The use of automated processing lines has enhanced the consistency and quality of tea production, leading to a projected spring tea production of 8,300 tons and an estimated value of nearly 1 billion yuan [7][8] Market Expansion - Companies are diversifying their sales channels by targeting new markets such as tea beverages and e-commerce platforms, which have significantly increased sales [8][9] - The tea expo served as a platform for international orders, including a notable purchase of 1,800 bags of tea by a Russian buyer [8] New Business Models - The integration of tourism and tea production has transformed local economies, with the establishment of tea-themed parks and cultural experiences attracting over 70,000 visitors and generating tourism revenue exceeding 3.2 million yuan [10][11] - The development of the Yun Ding Tea Cultural and Health Complex is expected to attract over 500,000 visitors annually and generate more than 300 million yuan in tourism revenue by 2027 [11][12] Industry Upgrades - Bazhong is focusing on building a tea industry cluster and enhancing the overall efficiency of the tea sector through high-tech agricultural practices and brand development [12]
喜看茶山变“金山”——陕西省安康市汉滨区推动茶产业高质量发展观察
Huan Qiu Wang· 2025-05-19 02:44
Core Viewpoint - The article highlights the rapid development and market demand for "Shan Tea No. 1," a new tea variety from the Hanbin District of Ankang City, which is contributing to local economic growth and rural revitalization through innovative practices and community engagement [1][3][8]. Group 1: Industry Development - Hanbin District is leveraging its unique resources, such as selenium-rich soil, to promote high-quality development of the selenium-rich tea industry, aiming for a win-win situation of wealth creation and green upgrades [1][7]. - The area has established a total of 21.5 million mu of tea gardens, with an annual production exceeding 10,000 tons, and has built a breeding base of 500 mu for "Shan Tea No. 1" [7][8]. - "Shan Tea No. 1" has been successfully promoted across 11 provinces, with a planting area exceeding 100,000 mu and projected sales of 15 million tea seedlings in 2024 [3][7]. Group 2: Economic Impact - The tea industry has significantly improved local livelihoods, with individuals earning between 100 to 200 yuan per day during the spring tea season, and an average income of 10,000 yuan per household through various agricultural activities [4][5]. - The integration of tea cultivation and tourism has led to the establishment of a comprehensive agricultural tourism complex, which has been recognized as a national AAA-level tourist attraction, receiving over 7,000 visitors annually [5][6]. Group 3: Technological and Innovative Practices - The district is focusing on technological innovation and digital empowerment to enhance the quality and efficiency of tea production, including the use of organic soil amendments and green production techniques [7][8]. - The promotion of "Shan Tea No. 1" is supported by a robust quality assurance system and a traceability framework to enhance the brand's competitiveness and market influence [8].
崂山茶香
Jing Ji Ri Bao· 2025-05-16 22:55
Group 1 - The event showcased the unique characteristics of Laoshan white tea, emphasizing its "non-fried, non-rolled" processing technique which requires high water temperatures to enhance its flavor [1][2] - The event was organized by the Qingdao Preschool Normal College, integrating Laoshan cultural elements and historical context to educate attendees about the stories behind Laoshan tea [2] - There is a significant talent shortage in the Laoshan tea industry, particularly for skilled individuals who can both brew and manage tea operations, as well as high-level talents to promote Laoshan tea [2][3] Group 2 - The Qingdao Preschool Normal College is implementing a "master-apprentice" system to integrate tea knowledge into practical training, aiming to enhance students' skills in tea arts and cultural understanding [3] - The college offers tea-related courses across three departments, reaching over 500 students annually, and plans to introduce new courses in tea culture and tourism management [3] - Innovative tea drinks made from Laoshan white tea, such as "Cold Brew White Peony" and "Osmanthus White Tea Special," have gained popularity, indicating a trend towards modernizing traditional tea [3]
西湖茶农复刻“梅茶共生”传统景观
Hang Zhou Ri Bao· 2025-05-13 02:50
近日,为生动重现西湖龙井茶与果木共生的传统文化景观,构建新型茶园生态体系,西湖街道梅家 坞村、翁家山村等茶农自发组织开展茶园植树活动,此次共种植了八棵果梅树苗和两棵白玉兰树苗。 村民徐名骏表示,之所以在自家茶园里栽种果梅树,正是受到了《西湖龙井茶诗词》一书的启发 ——该书中汇集了899首自唐代以来与西湖龙井茶有关的诗词,其中就有明朝诗人王稚登《西湖竹枝 词》——"山田乡土赤如沙,上种梅花下种茶,茶绿采芽不采叶,梅多论子不论花"。在文人墨客的笔 下,茶园不只是茶树的天地,茶树与白玉兰、果梅等花卉树木相伴相生,构成了一幅幅如诗如画的美 景。 徐名骏站在自家茶园里,扶着新栽的果梅树苗说道:"从年初,我就萌生出了恢复诗中美景的设 想。以前总以为单一作物好管理,现在才想明白,老祖宗传统种植的智慧里藏着生态密码,多样化的种 植系统才是长久之计。" 此次村民们自发组织的茶园种树活动,一方面传承了西湖龙井茶文化,让古诗中描绘的茶园景象在 现实中得以重现,另一方面也是对西湖龙井茶产业发展路径的探索,从茶叶经济到茶楼经济,再到茶园 经济,通过打造别具一格的茶园景观,吸引更多游客前来观光打卡,带动茶旅融合,促进茶文旅、茶研 学等茶 ...