Core Insights - BMW Group reported a total revenue of €33.758 billion (approximately ¥270.6 billion) for Q1 2025, a year-on-year decline of 7.8% (8.7% adjusted for exchange rates) [1][3] - The automotive business revenue was €29.211 billion (approximately ¥234.2 billion), down 5.6% year-on-year [1][3] - The company's pre-tax profit (EBT) for Q1 was €3.113 billion (approximately ¥25 billion), a decrease of 25.2%, with a pre-tax profit margin of 9.2%, down 2.2 percentage points from the previous year [1][3] Revenue and Profit Analysis - BMW's net profit for Q1 was €2.173 billion (approximately ¥17.4 billion), reflecting a year-on-year decline of 26.4% [1][3] - Global vehicle deliveries reached 586,100 units, a decrease of 1.4% year-on-year, with significant declines in the Chinese market (down 17.2%) [3] - In Europe, deliveries increased by 0.3%, while the U.S. market saw a decline of 5.6% [3] Market and Product Strategy - The decline in demand is attributed to structural adjustments in the high-end vehicle market, as stated by BMW's CFO Walter Mertl [3] - In 2024, electric vehicle sales accounted for 26.9% of total sales, with pure electric vehicle sales increasing by 32.4% year-on-year [3] - BMW plans to launch over 10 new models in China this year, including new fuel and electric vehicles, with more than 20 new models expected by 2026 and 2027 [3] Future Outlook - BMW maintains its financial outlook for 2025, expecting pre-tax profit to remain stable compared to the previous year, with an automotive division operating profit margin of 5%-7% [3] - The company anticipates a reduction in certain U.S. tariffs starting in July, but warns that any increase in tariff rates or extended implementation periods could impact actual performance [4]