另外，宝马整体性方案的提出源于深刻的用户洞察，其基础是全世界近3000万车主的驾驶数据，其 中包括超700万中国车主，还有数十年来在无数场汽车赛事中收获的极限控制与调校数据。宝马从全世 界2200多万辆互联宝马汽车的数据中洞察用户场景和偏好，将其注入到新世代产品的设计开发中。其全 新电子电气架构以4台高性能计算机为核心，其中自主开发的驾控超级大脑通过高速数字神经网络，实 现车辆动态的全盘思考与毫秒级响应。 对宝马而言，新世代不仅是一款车，更是BMW品牌在设计、技术和理念上的重大飞跃。它拥有全 新设计和划时代技术集群，采用全新设计语言、全新电子电气架构和高度集成的超级大脑、全新数字化 体验以及全新电力驱动系统和电池技术，定义宝马集团、BMW品牌和下一代BMW车型的未来。 智能交互方面，BMW首创全景iDrive，以"视觉锥"设计分层呈现驾驶辅助信息，打造"驾驶至上"的座舱 体验； 极致操控方面，驾控超级大脑与动态性能控制系统配合，实现动力、制动、转向的高效集成，确保任何 场景下操控流畅； 全场景智驾辅助则通过智能驾驶辅助超级大脑整合分散功能，算力提升20倍，介入时与驾控系统无缝配 合，做到"看得清、判得准、控得 ...

Core Insights - The automotive industry is experiencing intense competition in the field of intelligent driving solutions, with BMW redefining smart driving through its new generation models that focus on interaction, control, and driving assistance as a holistic solution [1][2][4] Group 1: Intelligent Driving Vision - BMW's new generation models embody the company's vision for intelligent mobility, emphasizing the seamless collaboration of smart interaction, control, and driving assistance to enhance the driver's experience [2][4] - The concept of "BOOST" and "EASE" introduced by BMW aims to provide an ultimate driving experience while reducing the burden of driving through advanced assistance systems [2][4] Group 2: User Insights and Data Utilization - The development of BMW's holistic solutions is based on deep user insights derived from nearly 30 million global car owners' driving data, including over 7 million from China [4] - This data encompasses the evolution of driving assistance systems and infotainment systems, which informs the design and development of new generation products [4] Group 3: Technological Innovations - The new generation models feature a next-generation intelligent electronic architecture, with four high-performance computers acting as the "super brain" responsible for core user functions [5][9] - The "Driving Control Super Brain" is developed in-house by BMW, integrating power and chassis control for efficient management of core functionalities [5][9] - The "Intelligent Driving Assistance Super Brain" consolidates previously dispersed functions into a single high-performance unit, enhancing computational power by 20 times compared to previous generations [8][9] Group 4: User Experience and Interaction - BMW's innovative interaction design, including the panoramic iDrive, is essential for a safe and enjoyable driving experience, creating a unique human-machine interaction that prioritizes the driver's needs [7][9] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, featuring a new design language and advanced digital experiences [7][9]

在大会现场，宝马大中华区总裁兼首席执行官高翔阐述了企业对网络文明的理解。他认为，拥有百年历 史的宝马深刻认识到，企业价值的实现不应局限于商业层面，而应将责任与担当作为发展根基。在网络 环境日益复杂的当下，宝马选择坚持尊重、诚信与责任的价值导向。 数据显示，宝马在企业社会责任领域的投入正在产生实质性影响。华晨宝马汽车有限公司首席数据治理 官李尧透露，经普华永道第三方审计评估，2023年宝马企业社会责任项目覆盖人群达到3500万人次，创 下该公司相关记录新高。这一成果的取得，很大程度上得益于互联网技术的赋能作用。 凤凰网科技讯 6月10日，2025年中国网络文明大会在安徽合肥举行，本届大会以"汇聚网络正能量，引 领时代新风尚"为主题。值得关注的是，宝马成为首家参与该会议并发表演讲的外资汽车企业。 作为在华深耕30年的外资企业，宝马正在重新定义自身在中国市场的角色定位。该公司不仅响应相关部 门的"清朗"系列专项行动，还呼吁行业内企业通过健康竞争方式，运用创新手段构建积极向上的用户社 群环境。 技术创新与安全责任的平衡，是宝马在数字化转型过程中面临的核心课题。该公司强调，无论技术如何 迭代升级，安全始终是不可妥协的首 ...

Core Viewpoint - BMW Group has showcased its first mass-produced new generation model, the BMW iX3, designed specifically for the Chinese market, emphasizing its unique attributes of intelligence, driving control, and luxury tailored for Chinese customers [1] Group 1: Product Features - The BMW iX3 aims to redefine the perception of electric vehicles by providing a smooth acceleration experience and seamless braking, integrating "electrification + intelligence" for a more enjoyable driving experience [1] - The vehicle features a highly integrated chassis, powertrain, and body control algorithms that can sense driver intentions within 1 millisecond, enhancing responsiveness and control [2] - The iX3 maintains a 50:50 weight distribution and a new chassis structure, allowing for precise body control and automatic power distribution based on tire friction, ensuring stability during high-speed maneuvers [3] Group 2: Performance Testing - The iX3 has successfully completed extreme cold weather testing in China, operating reliably at temperatures as low as -45°C, demonstrating its robustness in harsh conditions [4] - The vehicle's hydraulic rebound damping technology and dynamic stability control systems are coordinated by the central control unit, enhancing tire grip and overall safety during complex driving scenarios [4]

Group 1 - The core viewpoint of the articles highlights the shift in the relationship between multinational automotive companies and Chinese brands from competition to collaboration in the context of the new energy vehicle (NEV) and smart technology sectors [1][2][3] - Multinational companies are increasingly partnering with Chinese firms to enhance their smart technology capabilities, as seen in collaborations like Volkswagen and Xpeng, which focus on developing new electronic architectures and software [1][2] - The partnerships also extend to collaborations with technology suppliers, such as Audi with Huawei and BMW with Alibaba, aimed at integrating advanced digital features into their vehicles for the Chinese market [2] Group 2 - These cross-border collaborations not only facilitate multinational companies' entry into the Chinese market but also promote the global dissemination of cutting-edge Chinese technologies [3] - BMW has established its largest R&D center outside Germany in China, focusing on autonomous driving and digital user interfaces, indicating a strategic shift towards leveraging local expertise [3] - The increasing number of patents filed in China by companies like Valeo reflects a trend where innovative technologies are developed and produced in China before being introduced to European and American markets [3]

Group 1 - BMW remains committed to the Chinese market despite a challenging first quarter, launching a series of initiatives aimed at integrating Chinese culture into its new generation models [1][2] - The "BMW China Cultural Journey" will feature exclusive models tailored for the Chinese market, including a new operating system with a "24 Solar Terms" theme display [1] - BMW has introduced the "BMW Intangible Cultural Heritage Longquan Celadon Travel Tea Set" as the first product from its cultural journey, available on the MY BMW APP [1] Group 2 - BMW is increasing collaboration with Chinese companies, including partnerships with Huawei and Alibaba to enhance digital services and develop a customized AI engine [2] - The new generation models, based on a new electronic architecture, are set to begin production in 2025, with a launch in the Chinese market planned for 2026 [2] - Despite a 17.2% year-on-year decline in new car deliveries in China during the first quarter, BMW plans to introduce over 10 new BMW models and several MINI products in 2025, with more than 20 new models expected in 2026 and 2027 [2]

5月14日，长安启源旗下全新中型轿车定名长安启源A06。新车作为长安SDA全球纯电架构下的首款轿车作品，不仅承载着技术创新的任务，也预示该品牌 在设计语言与智能化方面的全新探索。 造型上，汲取"扶光"设计理念，前脸采用流行的星环式贯穿前灯组，分体式的设计和发光的品牌LOGO提升了车头的辨识度。其配备的数智主动进气格栅， 不仅能根据车速等条件自动调节，优化空气动力学性能，还能与灯带相互呼应。无边框车门、无边框后视镜以及隐藏式水切等设计元素，提升了整车的高级 感。 底盘悬架方面，采用前双叉臂+后五连杆悬架，能够提供平稳舒适的驾乘体验。新车还采用800V高压SiC碳化硅平台，相较于400V平台，大幅提升充电效 率。 小鹏发布全新一代P7图片 采用赛博风格造型设计 5月15日，小鹏汽车发布全新一代P7的新车图片。该车相较上一代车型采用完全不同的全新设计语言，棱角更加分明，整体造型更具未来感。 5月第3周，新能源汽车的热度丝毫不减，多款新车发布，不少热点信息值得关注。 SDA平台首款轿车 长安启源新车定名启源A06 全新一代P7的前脸在保留贯穿式灯带的同时在两侧增加纵向日行灯，灯组的交汇处形成"X"形的视觉标识。此外， ...

Core Viewpoint - BMW China is embracing local AI technology by integrating DeepSeek, marking a significant step in its digital transformation strategy and enhancing its AI capabilities in the Chinese market [1][3][6] Group 1: BMW's AI Integration - BMW has announced the integration of DeepSeek into its operations, which will enhance the BMW Intelligent Personal Assistant and improve human-machine interaction in new models starting from Q3 2025 [1][2] - The collaboration with DeepSeek follows BMW's earlier partnership with Alibaba to develop AI language models, showcasing BMW's commitment to local AI ecosystem development [1][3] Group 2: Strategic Importance of Local AI - This move signifies BMW's recognition of the importance of local AI technologies and its willingness to adapt to the rapidly evolving Chinese automotive market [3][4] - BMW's previous initiatives, such as the launch of a 360-degree AI strategy and the development of intelligent systems like "Car Expert" and "Travel Companion," reflect its ongoing efforts to enhance its smart vehicle offerings [3][4] Group 3: Challenges and Opportunities - Despite its historical strengths in manufacturing and brand image, BMW faces challenges in keeping pace with the increasing demand for smart and connected vehicles [4][5] - The partnership with DeepSeek is seen as a strategic decision to accelerate BMW's digital transformation and leverage the advanced technologies and innovative models from Chinese tech companies [4][6]

点 击 蓝 字 关 注 我 们 本文全文共 3855 字，阅读全文约需 13 分钟 目录 国内新闻 1.工信部发布2025年汽车标准化工作要点 2.商务部支持汽车后市场发展 3.河南:出台全省新能源汽车产业集聚区发展规划 4.中国充电基础设施突破1374.9万台 商用车 5.零跑汽车新设未来科技公司 经营范围含AI软件开发 6.比亚迪柬埔寨乘用车工厂奠基 7.小米汽车与18家运营商达成充电补能网络合作 2.东芝与IAVX联合开发自动驾驶系统虚拟验证 8.江汽集团与塔什干签署合作协议 国外新闻 3.日本考虑调整汽车税 1.宝马新世代6款新车型将在两年内推出 4.佛瑞亚与Rightware合作 提供软件解决方案 1. 远程新能源商用车集团首单绿色银团贷款成功签约 1 工信部发布2025年汽车标准化工作要点 2. 全国首座重卡兆瓦级超充示范站落成 时间:2025.4.29 来源:第一电动 3. 2025上海车展:广汽领程正式发布/概念皮卡亮相 4月28日消息，工信部发布2025年汽车标准化工作要点，旨在健全标准体系、提升标准质效、强化实施应 用，以标准助力汽车产业转型升级和高质量发展。工作要点包括构建标准体系"四梁 ...

Group 1: Market Dynamics - The "BBA" brands (Benz, BMW, Audi) are re-entering consumer focus amid a product-scarce era, with domestic brands achieving a market share of 60% in 2024 [1] - The penetration rate of L2 and above advanced driver assistance systems (ADAS) in new energy vehicles in China has exceeded 60% as of Q1 2025, leading globally [1] - Concerns over safety and quality have emerged among consumers regarding new technologies, prompting traditional luxury brands to regain visibility in the market [1] Group 2: Traditional Luxury Brands' Response - Traditional luxury brands like "BBA" are facing a development cycle of 3-5 years for new vehicles, which has temporarily placed them behind in terms of smart technology [2] - At the Shanghai Auto Show, "BBA" brands launched new models and showcased advancements in smart technology to catch up with domestic brands [2] Group 3: Mercedes-Benz Innovations - Mercedes-Benz introduced several new models, including the pure electric CLA long-wheelbase version, which is touted as their "smartest" vehicle to date [3] - The CLA features advanced driver assistance capabilities developed in collaboration with Momenta, enabling full-scenario assistance from parking to complex road conditions [3] - The CLA is equipped with the self-developed MB.OS operating system, enhancing user experience with improved voice recognition and AI capabilities [4] Group 4: Performance Metrics of Mercedes-Benz - The CLA achieves a CLTC range of 866 kilometers with an 85 kWh battery, and a power consumption of only 10.9 kWh per 100 kilometers, despite weighing over 2.1 tons [5] - The vehicle's two-speed transmission system is a key innovation, allowing for significant battery savings and cost reductions [5] - The complexity of the two-speed transmission system requires extensive R&D and testing, which is a strength for Mercedes-Benz given its history in system engineering [7] Group 5: BMW's Focus on Driving Experience - BMW is prioritizing cockpit technology and driving dynamics, collaborating with Alibaba to integrate AI models into new generation vehicles [9] - The new cockpit design features a large projection screen and a tilted central control screen, enhancing user interaction while maintaining a focus on driving performance [10] - BMW's new generation concept car demonstrated advanced capabilities, including a distributed four-motor system and a significant increase in computational speed for vehicle dynamics [10][11] Group 6: Competitive Landscape - The competition between domestic brands and traditional luxury brands is intensifying, with both sides aiming for a balance between smart technology and quality [12] - The advancements from "BBA" brands serve as a reminder of their enduring advantages, while domestic brands continue to excel in product offerings and cost-effectiveness [12]