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宝马新世代
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宝马新世代以“人车合一”为核心理念
Group 1 - The core concept of BMW's new generation is "human-vehicle integration," redefining intelligent driving by creating a holistic solution that combines interaction, control, and driving assistance for a unique driving experience [1] - BMW's new generation models are equipped with a powerful intelligent "brain" that enhances the understanding between the vehicle and the driver, allowing for an instinctive driving experience [1] - The new generation's comprehensive solution breaks away from merely stacking individual functions, achieving a synergy of intelligent interaction, extreme control, and all-scenario driving assistance [1] Group 2 - The development of BMW's holistic solution is based on deep user insights derived from nearly 30 million drivers worldwide, including over 7 million in China, and extensive data from automotive events [2] - BMW's new generation represents a significant leap in design, technology, and philosophy, featuring a new design language, electronic architecture, integrated super brain, digital experience, and advanced powertrain technology [2] - Each new generation model is built on a new intelligent electronic architecture and includes three breakthrough technologies: panoramic iDrive, BMW driving control super brain, and revolutionary cylindrical battery [2]