另外，宝马整体性方案的提出源于深刻的用户洞察，其基础是全世界近3000万车主的驾驶数据，其 中包括超700万中国车主，还有数十年来在无数场汽车赛事中收获的极限控制与调校数据。宝马从全世 界2200多万辆互联宝马汽车的数据中洞察用户场景和偏好，将其注入到新世代产品的设计开发中。其全 新电子电气架构以4台高性能计算机为核心，其中自主开发的驾控超级大脑通过高速数字神经网络，实 现车辆动态的全盘思考与毫秒级响应。 对宝马而言，新世代不仅是一款车，更是BMW品牌在设计、技术和理念上的重大飞跃。它拥有全 新设计和划时代技术集群，采用全新设计语言、全新电子电气架构和高度集成的超级大脑、全新数字化 体验以及全新电力驱动系统和电池技术，定义宝马集团、BMW品牌和下一代BMW车型的未来。 智能交互方面，BMW首创全景iDrive，以"视觉锥"设计分层呈现驾驶辅助信息，打造"驾驶至上"的座舱 体验； 极致操控方面，驾控超级大脑与动态性能控制系统配合，实现动力、制动、转向的高效集成，确保任何 场景下操控流畅； 全场景智驾辅助则通过智能驾驶辅助超级大脑整合分散功能，算力提升20倍，介入时与驾控系统无缝配 合，做到"看得清、判得准、控得 ...

Core Insights - The automotive industry is experiencing intense competition in the field of intelligent driving solutions, with BMW redefining smart driving through its new generation models that focus on interaction, control, and driving assistance as a holistic solution [1][2][4] Group 1: Intelligent Driving Vision - BMW's new generation models embody the company's vision for intelligent mobility, emphasizing the seamless collaboration of smart interaction, control, and driving assistance to enhance the driver's experience [2][4] - The concept of "BOOST" and "EASE" introduced by BMW aims to provide an ultimate driving experience while reducing the burden of driving through advanced assistance systems [2][4] Group 2: User Insights and Data Utilization - The development of BMW's holistic solutions is based on deep user insights derived from nearly 30 million global car owners' driving data, including over 7 million from China [4] - This data encompasses the evolution of driving assistance systems and infotainment systems, which informs the design and development of new generation products [4] Group 3: Technological Innovations - The new generation models feature a next-generation intelligent electronic architecture, with four high-performance computers acting as the "super brain" responsible for core user functions [5][9] - The "Driving Control Super Brain" is developed in-house by BMW, integrating power and chassis control for efficient management of core functionalities [5][9] - The "Intelligent Driving Assistance Super Brain" consolidates previously dispersed functions into a single high-performance unit, enhancing computational power by 20 times compared to previous generations [8][9] Group 4: User Experience and Interaction - BMW's innovative interaction design, including the panoramic iDrive, is essential for a safe and enjoyable driving experience, creating a unique human-machine interaction that prioritizes the driver's needs [7][9] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, featuring a new design language and advanced digital experiences [7][9]

同时，"智能驾驶辅助超级大脑"则覆盖全场景智驾辅助功能，将此前分散在四个控制单元的功能整合至 单一高性能计算单元，算力较前代提升20倍。在智能驾驶辅助系统介入时，"智能驾驶辅助超级大脑"负 责"看得清、判得准"：收集、分析环境信息，并规划出最佳的行驶路径；"驾控超级大脑"则通过智能底 盘实时感知并调整车辆动态特性，精准执行决策。 宝马称，此整体性方案的开发基础源于其庞大的用户驾驶数据，整合了全球近3000万车主（其中包含超 过700万中国车主）的实际驾驶信息，以及宝马在多年汽车赛事中积累的极限操控和调校数据。 凤凰网科技讯 7月8日，宝马集团公布了其在智能驾驶领域的最新解决方案，该方案聚焦于智能交互、 车辆操控与驾驶辅助系统的整体协同。宝马表示，其核心目标是确保即使在驾驶辅助系统介入时，驾驶 员仍能通过方向盘、踏板反馈以及底盘动态清晰感知路况，保持人车之间的"对话感"，实现驾驶辅助与 人工操控之间的自然、无缝切换。 整体性方案的实现则得益于全新一代智能电子电气架构。4台高性能计算机即"超级大脑"分别负责4大核 心用户功能。其中，"驾控超级大脑"（Heart of Joy）完全由宝马自主开发：通过高集成度和智能 ...

点击图片▲立即抢购 对话 / 齐普策 × 吴晓波 整理 / 巴九灵（微信公众号：吴晓波频道） 对深耕中国企业史多年的吴老师而言，宝马在中国的发展历程是部浓缩的改革开放史，更令他好奇的，是这家处于浪潮之巅的百年企业，将如何在 中国的下一个三十年谱写新篇章。 近一个月来，齐普策三次来到中国，参加中国发展高层论坛，与最高领导人会面，在上海车展上携两款 BMW 新世代概念车以及多项新世代首创 技术亮相。他还宣布，未来宝马将接入 DeepSeek 、引入华为鸿蒙生态，还将与阿里巴巴深化战略合作，推动 AI 大语言模型 " 上车 " 等等。 多年前， 宝马提出 " 家在中国 " 战略，温情中又带着深耕中国的决意，吴老师则用 " 慢思考 " 与 " 快进化 " 来形容宝马是如何将德国的精密制 造和严谨、坚持责任感的企业价值观，融入到快速迭代的中国式进化之中。 实际上，随着新崛起的中国汽车进入深水区，从白热化的知名度竞争转向品牌与服务的比拼，从开拓中国市场到 " 生而全球 " ，这家成立 109 年，所能带给我们的启发还有很多很多。 正如齐普策在对话中所言： "109 岁意味着我们知道如何创新，知道如何负责任地创新 "" 宝 ...

出品丨虎嗅汽车组 作者丨肖漫 头图丨宝马官方 去年，宝马研发投入达到91亿欧元，创历史新高。据宝马称，大部分的研发资源和技术成果都将倾注在宝马明年将在中国量产的"新世代车型"。 新世代是宝马CEO齐普策定义的宝马公司转型的第三阶段。 转型方案的第一步是 i 品牌所代表的"Project i项目"，第二阶段始于同一款车型上推出搭载不同驱动技术的产品，提供多元的动力选择，在前两个阶 段，宝马的转型还不够彻底，一些车型还是"油改电"，智能化做得也不好，但新世代车型会搭载宝马过去几年卧薪尝胆后做的全新技术和产品，呈现 一个全新面貌的宝马。 早在2021年，齐普策宣布2.0版"三步走"转型方案时就这么说："对我们来说，'新世代'构成了彻底重新思考汽车的核心……以电动出行为先的原则，我 们正在革新产品的基本逻辑，并将其与全新的汽车架构相结合。" 今年上海车展，新世代首发亮相驾趣概念车，这也是我们第一次足以近距离探视宝马未来的底牌。 宝马亮剑 在车展亮相前，宝马就以一场动态驾控秀展现了宝马新世代概念车的性能，直接上演54°的极限爬坡挑战。 对于智能座舱，宝马认为，智能人机交互不是将过度的数码电子化产品塞进车内，不是车里的屏 ...

Core Insights - BMW has reached a record high of €9.1 billion in R&D investment, focusing on the "new generation models" set to be mass-produced in China next year [1] - The "new generation" represents the third phase of BMW's transformation strategy, which aims to rethink the core of automotive design with an emphasis on electric mobility [2][11] - The company is facing significant challenges in the Chinese market, with a 17.2% year-on-year decline in sales, indicating a need for strategic adjustments to regain market share [12] Group 1: Transformation Strategy - The transformation strategy consists of three phases: the initial "Project i" for electric vehicles, followed by models with diverse powertrains, and culminating in the new generation models that incorporate advanced technologies [1][2] - The new generation concept car features a distributed four-motor system capable of delivering 18,000 Nm of wheel torque, enhancing performance and stability [8] - BMW's approach to intelligent cockpit design emphasizes a balance between physical controls and digital displays, aiming to improve driver focus and interaction [10][11] Group 2: Market Position and Challenges - BMW's sales in China have been significantly impacted, with the company selling 155,000 vehicles in Q1, marking a 17.2% decline, making it the largest single market for sales drop [12] - The luxury car market in China is increasingly competitive, with local brands redefining luxury standards through advanced technology and features [12][16] - BMW's strategy to counteract these challenges includes a "car sea" tactic, planning to launch over 40 new models globally in the next three years to cover various market segments [12][16] Group 3: Localization and Technology Integration - BMW is focusing on deep localization in China, incorporating mainstream technology solutions and collaborating with local firms for software and battery development [16] - The company has established three software companies in China to enhance vehicle software development and customer experience [16] - BMW's new generation operating system X has 70% of its source code developed and optimized in China, reflecting a commitment to local market needs [16]

这场技术革命已超越单一性能的比拼，转向全场景体验的整合。长安汽车的"天衡底盘"与奔驰的"驾控 超级大脑"将机械性能与数字算法深度融合，实现毫秒级动力响应与复杂路况预判。值得关注的是，中 国品牌以"全栈自研"重塑产业话语权：华为乾崑智驾ADS4系统与鸿蒙座舱HarmonySpace5的落地，标 志着"人—车—家"生态闭环的成熟；而商汤绝影的R-UniAD技术方案则通过世界模型与强化学习，推动 智驾系统从"被动应对"向"主动思考"进化。 汽车产业的边界正在消融。华为、地平线等科技企业与车企的深度耦合，使汽车演变为移动智能终端。 用户价值体系的重构更具深意。蔚来以"油电同质同价"策略打破能源形式藩篱；沃尔沃XC90的透明车 身展示硼钢闭环结构，将安全从技术参数强化为品牌基因。 ■刘钊 参展面积从1.5万平方米到36万平方米、参展商从73家到近1000家，历经40年的发展，上海车展目前已 成为全球规模最大的汽车行业展会。日前开幕的第二十一届上海国际汽车工业展览会（以下简称"2025 上海车展"）汇聚了来自26个国家和地区的近千家企业。中国汽车产业正以技术创新为引擎、以生态重 构为路径，向世界展示着从"市场跟随者"到" ...

Core Insights - China is the largest automotive market globally and the most significant single market for BMW Group, emphasizing that success in China translates to global success [1] - The new generation of BMW vehicles represents a culmination of technological breakthroughs and innovations, with significant contributions from China tailored for Chinese consumers [1][2] Group 1: New Generation Vehicles - The "New Generation" initiative is BMW Group's largest investment to date, featuring a new architecture, design language, and sixth-generation electric drive technology [2] - BMW plans to launch over 10 new models in China this year and more than 20 models, including new generation vehicles, by 2026-2027 [2] Group 2: Safety and Innovation - BMW emphasizes a "safety first" principle, ensuring that technological advancements do not compromise customer safety [2] - The company believes in optimizing and integrating advanced technologies rather than merely accumulating parameters, focusing on delivering reliable and user-friendly innovations [2][3] Group 3: AI and Smart Driving - BMW has deployed over 600 AI applications globally, with more than 200 in China, covering areas such as voice recognition and production optimization [3] - The company is collaborating with major tech firms like Alibaba and ByteDance to implement a comprehensive AI strategy in China [3] Group 4: Localized Development - BMW is focusing on localized R&D in China, with a new operating system tailored for Chinese users, enhancing user experience in key scenarios [4] - The integration of driving assistance information with lane-level navigation aims to improve clarity and decision-making for drivers [4] Group 5: Global Integration of Chinese Innovations - Innovations developed in China are being integrated into BMW's global solutions, with the largest R&D team outside Germany based in China [5] - Successful designs tailored for the Chinese market, such as the long-wheelbase BMW X1, are being introduced in other markets like India, Japan, Thailand, and Indonesia [5]

Core Viewpoint - BMW Group emphasizes its commitment to the Chinese market, showcasing innovative technologies at the 2025 Shanghai Auto Show, highlighting the future of mobility with smarter, more responsible, and user-friendly experiences [1][18]. Group 1: Product Innovation - The BMW new generation represents not just a vehicle but a comprehensive innovation platform, featuring a new design language, advanced electronic architecture, and integrated digital experiences [1][5][6]. - The first China-exclusive model, the BMW iX3L, has begun testing and is set to be unveiled to consumers next year [7]. - BMW plans to launch over 10 new models in China by 2025 and more than 20 models, including new generation vehicles, by 2026-2027 [8]. Group 2: Local Collaboration and AI Integration - BMW is enhancing partnerships with Chinese tech giants to localize products and leverage AI for competitive advantages [2][19]. - The company has initiated a comprehensive AI strategy in China, integrating AI into product development, marketing, and user experience [21][24]. - New AI features, including the DeepSeek model, will enhance the user experience in BMW's new generation vehicles, providing personalized assistance [23]. Group 3: User Experience and Localization - The new generation models will feature advanced human-machine interaction systems, including a unique four-brain architecture for various user functions [12][13]. - The BMW new generation operating system is tailored for the Chinese market, optimizing local user preferences and integrating popular digital services [17]. - BMW's commitment to responsible AI use emphasizes safety, fairness, and compliance, reflecting its dedication to the Chinese market [25].

Group 1 - BMW has introduced a new generation of intelligent electronic architecture and three groundbreaking technologies: BMW Panorama iDrive, the industry-first BMW Driving Control Super Brain, and revolutionary cylindrical batteries [1][3] - At the 2025 Shanghai Auto Show, BMW showcased three new generation concept cars along with the intelligent super sensory cockpit and the new generation operating system X, highlighting its advancements in intelligence and electrification [1][3] - The new generation models emphasize a human-centered approach to technology, aiming to enhance customer satisfaction and create value [3][5] Group 2 - The BMW new generation super sensory cockpit allows consumers to experience the BMW Panorama iDrive and the locally optimized operating system X, showcasing a driver-centric design and innovative interaction experience [5][6] - The operating system X is highly customized for the Chinese market, with 70% of its source code developed and optimized in China, including nearly 100 localized features [5][6] - BMW's AI strategy is built on principles of safety, fairness, and responsibility, integrating AI technology throughout the entire value chain [6] Group 3 - The first China-exclusive new generation model, the BMW iX3L, has begun testing in Shenyang, with plans to meet Chinese consumers next year [7][9] - The strategic importance of the Chinese market in BMW's global innovation landscape is increasingly recognized, with a commitment to innovate at Chinese speed [9][10] - BMW is entering a new phase of collaboration with Chinese partners to drive high-quality development in the automotive industry, with AI being a key area of focus [12][13] Group 4 - BMW has established the largest and most complete R&D network outside Germany in China, with three software companies dedicated to vehicle software development, seamless customer experience, and enterprise IT solutions [13] - The company believes that success in global markets requires not only attractive products but also deep engagement in local markets [13] - BMW's innovative technologies showcased at the Shanghai Auto Show signify the beginning of a new era for the brand [13]