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宝马i系设计主管Kai Langer8月加盟小米汽车
Bei Ke Cai Jing· 2025-08-06 11:47
Core Insights - Kai Langer, the former design head of BMW's i series, has joined Xiaomi as of August 1, marking a significant move from the automotive industry to a leading technology company [1] Company Developments - Kai Langer has over 20 years of experience at BMW, where he played a crucial role in the design of the electric BMW i family, including the launch of the BMW i3 in 2013 [1] - Xiaomi is expanding its business into the automotive sector, indicating its ambition to diversify beyond consumer electronics and establish a foothold in the automotive market [1] Industry Trends - The recruitment of a high-profile executive like Kai Langer suggests that Xiaomi is serious about enhancing its automotive design capabilities, which could lead to increased competition in the electric vehicle market [1] - Xiaomi's growth in the technology and consumer electronics market positions it as a formidable player, now looking to leverage its expertise in the automotive industry [1]