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【行业资讯】上周俄罗斯电商圈发生了哪些大事?(0802-0808)
Sou Hu Cai Jing· 2025-08-11 10:43
Group 1: OZON's New Policies - OZON has implemented a new commission policy for cross-border sellers, with reductions of up to 50% in key categories, effective from August 5 [1] - A new support plan for low-priced goods will take effect on September 1, 2025, targeting items priced below 300 rubles, which account for 65% of the platform's daily sales [2] - The overall sales commission and logistics costs have been reduced by 50%, with logistics costs for a 200 ruble teapot dropping from 179 rubles to 71 rubles [6] Group 2: Financial Services Expansion - OZON's digital bank has launched a credit card product with a maximum credit limit of 1 million rubles, featuring a 78-day interest-free repayment period and no annual fees [6] - The credit card initiative is part of a broader trend of explosive growth in the credit card business among Russian e-commerce banks [3] Group 3: Wildberries' Initiatives - Wildberries has introduced a "Buyer’s Choice" quality certification system, requiring products to have a minimum rating of 4.7 and at least 40 genuine reviews [4] - The company is constructing a new headquarters in Moscow, a 75-story building designed to enhance operational efficiency and corporate image [9] - Wildberries is developing an 18,000 square meter smart logistics hub in Smolensk, aimed at improving warehouse management efficiency and supporting local SMEs [10] Group 4: Consumer Trends and Market Dynamics - The Russian consumer market is witnessing a significant shift, with Chinese products gaining market share as Western brands withdraw [15] - The lipstick market in Russia is experiencing growth, with a 68% increase in sales on the Ozon platform in the first half of 2025 [16][21] - The pet travel equipment market has seen a 53% increase in sales in the first seven months of 2023, indicating a growing demand for high-quality pet travel products [19] Group 5: Regulatory Developments - A new e-commerce regulation law will be implemented in Russia on October 1, 2026, introducing seller management rules and enhanced regulatory measures [18]