Core Insights - The article highlights the rising trend of luxury pet services in Shanghai, showcasing a shift in consumer behavior where pet owners are willing to spend extravagantly on their pets' well-being and lifestyle [1][3][21]. Group 1: Luxury Pet Services - A new high-end dog fitness center in Shanghai offers services such as personal training, swimming pools, and spa treatments, with prices ranging from 200 to 350 RMB per half hour and annual memberships priced at 19,800 RMB [3]. - The demand for premium pet products is evident, with customized pet cakes priced at 478 RMB and gourmet meals tailored for pets [4]. - Pet wellness services have evolved to include acupuncture and other alternative therapies, indicating a significant upgrade in pet healthcare [10][12][14]. Group 2: Changing Consumer Behavior - Young pet owners are increasingly prioritizing their pets' needs over their own, often spending substantial portions of their income on pet care, with some spending up to 3,000 RMB on their pets from a monthly salary of 5,000 RMB [3][21]. - The trend reflects a broader societal change where pets are viewed as family members, leading to extravagant spending on pet-related experiences and products [41][42]. - The article notes that pet owners are willing to invest in high-quality services and products, indicating a shift from basic care to a more luxurious lifestyle for pets [21][42].