Core Insights - The pet cooling products market is experiencing a surge in demand due to the high temperatures of summer, with various products like pet cooling mats and collars gaining popularity among pet owners [2][10] - There is a growing debate regarding the practicality and effectiveness of these cooling products, with mixed reviews from consumers about their actual utility [6][10] Market Performance - Online sales data indicates a significant increase in the sales of pet cooling products, with a 38% rise in product heat and a 42% increase in sales for cooling mats and beds on platforms like JD.com [2] - A specific pet cooling mat priced at 7.99 yuan has sold over 10,000 units in just seven days, indicating strong consumer interest [2] - Offline retail locations, including major chains like Muji and Sam's Club, are also reporting good sales of pet cooling products [3] Consumer Feedback - Many pet owners have left positive reviews for products like cooling mats, noting that their pets enjoy using them [6] - However, some consumers have expressed disappointment, stating that their pets do not use the products as expected, highlighting individual differences in pet preferences [6][7] Industry Trends - The pet industry is evolving, with pets increasingly viewed as family members rather than just functional companions, leading to a focus on emotional value in pet products [10] - There is a noted shift in product design, with some items being criticized for prioritizing human emotional needs over the actual physiological needs of pets [10] Expert Opinions - Veterinary professionals emphasize the importance of pet cooling measures, advising pet owners to avoid walking pets during peak heat and to ensure proper hydration [11] - Experts recommend that pet owners consult with professionals before purchasing cooling products to ensure suitability for their specific pets [11]