王思薇 伏天虽过，多地高温仍"赖着不走"。人们躲热的模样，倒催出热闹的"清凉经济"——防空洞变纳凉乐 园、宠物冰垫卖脱销、浙江冰品、福建空调成了海外"降温密码"。这波"热"起来的生意，表面是高温应 激，实则是场"温度感知"的经济大考。 高温像一面镜子，照见了民生需求的千姿百态。当浙江嘉兴的防空洞飘起童声笑语，四川达州的洞穴里 腾起火锅香气，曾经的"战时屏障"正变身"民生暖巢"；当年轻人点着半成品果切刷手机，养宠人给毛孩 子备上自动制冷窝，宅家消暑和"它经济"的火爆，哪一样不是把"怕热"的小心思摸了个透？最妙的是出 口数据——浙江的冰品、福建的空调在海外卖得火热，原来"中国制造"早把"中国式清凉"变成了世界通 用的"降温密码"。这些场景里，没有生硬的"推销"，只有精准的"对接"；没有一窝蜂的"复制"，只有差 异化的"破题"。 本报专栏文章仅代表作者个人观点，特此说明。 责任编辑：屠欣怡 那怎么把"凉资源"真正变成"热钱流"？关键要练好"感知力"和"智慧力"这两门功夫。所谓感知力，是 把"热需求"读成"热信号"。上海有商场把顶楼改造成"星空泳池"，既利用了闲置空间，又满足了年轻人 拍照打卡的需求；长沙有社区在公交 ...

Core Insights - The "cooling economy" is thriving in response to high temperatures, showcasing diverse consumer needs and innovative business solutions [1][3][4] - The success of this economy relies on understanding consumer demands and providing tailored services rather than merely following trends [2][3] Group 1: Market Trends - High temperatures have led to increased sales of cooling products such as ice products from Zhejiang and air conditioners from Fujian, indicating a strong export market for "Chinese cooling" solutions [1] - Unique adaptations, like transforming air raid shelters into leisure spaces and offering pet cooling mats, reflect a shift towards personalized consumer experiences [1][3] Group 2: Challenges and Opportunities - Some businesses fail to capitalize on the "cooling economy" by merely replicating popular trends without understanding customer needs, leading to short-lived success [2] - The importance of "perception" and "wisdom" in transforming cooling resources into profitable ventures is emphasized, highlighting the need for innovative approaches [3] Group 3: Economic Implications - The "cooling economy" serves as a reflection of China's economic resilience, demonstrating the ability to quickly respond to short-term demands while focusing on long-term quality improvements [3] - Consumer expectations are evolving from mere availability to quality, driving continuous upgrades in various industries [3][4]

Core Viewpoint - The global pet cooling products market is experiencing significant growth, driven by rising temperatures and increased pet health awareness, with the market expected to reach $1.2 billion by 2027 from $740 million in 2024 [5][12]. Market Trends - The search and purchase interest in pet cooling products has surged ahead of the summer of 2025, with keywords like "summer," "cooling," and "breathable" becoming prevalent in product titles across platforms [7]. - Specific products such as self-cooling mats and cooling clothing have seen notable increases in search volume, with North America experiencing a 15%-20% growth in searches for pet cooling products [7][12]. - The emergence of new product categories, such as interactive cooling toys and cooling mats, reflects a shift from basic needs to multi-scenario, high-margin products [7][14]. Consumer Behavior - The emotional connection between pet owners and their pets has led to a heightened focus on pet health, with 82% of pet owners in the U.S. viewing their pets as children, resulting in an average annual spending of $4,366 per pet [11]. - The fear of pets overheating has become a significant concern, leading to a shift towards preventive spending on cooling products [14]. Supply Chain Dynamics - Chinese manufacturers are adapting to the global demand for pet cooling products by creating a diverse range of SKUs, including innovative designs that emphasize emotional experience and visual appeal [14][20]. - The ability to sell cooling products year-round has been enhanced by targeting markets in the Southern Hemisphere and tropical regions, allowing for continuous sales cycles [15]. Market Segmentation - The low-end market is characterized by cost-effective cooling mats priced as low as 1-3 RMB, with significant sales volumes in emerging markets [20]. - The mid-range market is supported by established manufacturers in Zhejiang, producing a variety of cooling products with a focus on quality and functionality [21]. - The high-end segment is driven by technological advancements in smart pet products, with companies integrating features like AI temperature control into their offerings [23][24]. Challenges in Market Expansion - The pet cooling product market faces increasing regulatory standards, particularly in the EU, which require safety testing and compliance for products that come into direct contact with pets [27][28]. - Consumer awareness and understanding of cooling products remain low, with many pet owners relying on social media and weather conditions to drive purchases rather than a deep understanding of product benefits [31]. - The market is also experiencing significant product homogeneity, with many low-cost items lacking brand recognition, leading to challenges in building long-term consumer trust [32].

Core Insights - The global pet cooling products market is experiencing significant growth, driven by factors such as rising temperatures and increased pet health awareness, with sales of products like cooling mats, cooling clothing, and pet ice cream surging in various hot countries [1][2][6] Market Overview - The global pet cooling products market is projected to reach $740 million in 2024 and exceed $1.2 billion by 2027, indicating a shift from a niche market to a new necessity in cross-border markets and a growth area for Chinese manufacturing [2] - The search and purchase interest in pet cooling products has been steadily increasing ahead of the summer of 2025, reflecting a broader trend rather than a coincidence [3] Product Trends - Keywords such as "summer," "sun protection," "cooling," and "breathable" are prevalent in product titles across platforms, indicating high consumer interest in cooling products [4] - Specific products like self-cooling mats have seen a 35% year-on-year increase in search volume, while lightweight cooling products have experienced a 50% increase in searches [4][9] - The pet cooling economy is evolving from a low-frequency necessity to a multi-scenario, high-margin category, with innovative products emphasizing emotional experience and visual appeal [10][11] Consumer Behavior - The perception of pets as family members has led to increased spending, with U.S. pet owners spending an average of $4,366 annually per pet, and Gen Z spending even more [7] - Concerns about pets overheating have become a significant issue, with social media amplifying this anxiety and driving demand for cooling products [8][10] Supply Chain Dynamics - Chinese manufacturers are adapting to the demand for cooling products year-round by leveraging global markets, including the Southern Hemisphere and tropical countries, to achieve continuous sales growth [12][20] - The supply chain is characterized by a tiered export system, with different regions in China specializing in various market segments, from low-end to high-end products [14][18][23] Challenges and Barriers - Despite the booming market, Chinese companies face challenges such as rising product standards, user awareness, and brand building, which are becoming significant barriers to entry in mature global markets [27][34] - Product safety and compliance with international regulations are increasingly critical, especially for items that directly contact pets [28] - Consumer understanding of cooling products remains low, with many relying on weather conditions or social media recommendations rather than a genuine understanding of product benefits [30][31] Future Outlook - The pet cooling market is expected to continue growing, with the potential for year-round demand and the emergence of innovative products that cater to evolving consumer needs [35][36]

Core Insights - The pet cooling products market is experiencing a surge in demand due to the high temperatures of summer, with various products like pet cooling mats and collars gaining popularity among pet owners [2][10] - There is a growing debate regarding the practicality and effectiveness of these cooling products, with mixed reviews from consumers about their actual utility [6][10] Market Performance - Online sales data indicates a significant increase in the sales of pet cooling products, with a 38% rise in product heat and a 42% increase in sales for cooling mats and beds on platforms like JD.com [2] - A specific pet cooling mat priced at 7.99 yuan has sold over 10,000 units in just seven days, indicating strong consumer interest [2] - Offline retail locations, including major chains like Muji and Sam's Club, are also reporting good sales of pet cooling products [3] Consumer Feedback - Many pet owners have left positive reviews for products like cooling mats, noting that their pets enjoy using them [6] - However, some consumers have expressed disappointment, stating that their pets do not use the products as expected, highlighting individual differences in pet preferences [6][7] Industry Trends - The pet industry is evolving, with pets increasingly viewed as family members rather than just functional companions, leading to a focus on emotional value in pet products [10] - There is a noted shift in product design, with some items being criticized for prioritizing human emotional needs over the actual physiological needs of pets [10] Expert Opinions - Veterinary professionals emphasize the importance of pet cooling measures, advising pet owners to avoid walking pets during peak heat and to ensure proper hydration [11] - Experts recommend that pet owners consult with professionals before purchasing cooling products to ensure suitability for their specific pets [11]

Group 1 - The demand for cooling products is surging globally due to rising temperatures, with both small and large cooling appliances gaining popularity in international markets [1][2] - Portable fans, mobile air conditioners, ice makers, double-door refrigerators, and freezers have seen a sales increase of nearly 77% year-on-year, indicating strong competitiveness of Chinese small cooling products [2] - Companies like Jiangsu Tengpo Leisure Products Co., Ltd. are innovating by integrating smart technology into traditional products, resulting in a 50% increase in export value, reaching nearly 80 million yuan [2] Group 2 - The export of large cooling appliances is also on the rise, with home air conditioner exports totaling $9.45 billion, a year-on-year increase of 17.8%, and fan exports reaching $5.65 billion, up 7.1% [3] - Companies are adapting their products for specific markets, such as the "giant" freezers designed for regions with unstable voltage, which have seen a monthly growth rate of 324% [3] - The ice cream machine exports from Ningbo reached 1.86 billion yuan from January to April, marking a 76.7% increase, with products being well-received in over 115 countries [5]

Core Viewpoint - The global demand for cooling products is surging due to rising temperatures, with various innovative cooling items like fan hats and pet cooling mats gaining popularity among overseas customers [1][12]. Group 1: Small Cooling Products - In Yiwu International Trade City, unique small cooling items attract foreign buyers, including solar-powered fan hats [4]. - Traditional rechargeable products require power banks when out of battery, while solar-powered options eliminate this concern [6]. - A variety of creative products, such as fan-equipped sun umbrellas, are quickly sold out upon arrival [9]. - The international e-commerce platform Alibaba International Station reports a nearly 77% year-on-year increase in sales for portable fans, mobile air conditioners, ice makers, and other cooling appliances over the past 30 days [14]. Group 2: Large Cooling Appliances - Larger appliances, such as customized refrigerators, are also experiencing a strong export surge, with a single-month growth rate of 324% in April 2025 and orders in the first half of the year exceeding 90% of the total orders for 2024 [15]. - Companies are adapting their products to meet specific regional needs, such as adjusting voltage compatibility for unstable power supplies in Africa [18]. - Mobile air conditioners are gaining traction globally, with a 10% year-on-year increase in orders, reaching over 150 countries and regions by the end of May [19]. - From January to May 2025, China's exports of household air conditioners reached $9.45 billion, a 17.8% increase year-on-year, while fans and refrigerators also saw significant growth [19]. Group 3: Innovative Materials and Technologies - Companies are focusing on global development and enhancing R&D efforts to meet diverse consumer needs with intelligent, energy-efficient, and personalized products [24]. - The fourth-generation refrigerants, previously dominated by Western countries, are now being produced in Shandong, with a 50% year-on-year increase in European orders due to their low global warming potential [25].

Core Insights - The demand for cooling products is surging globally due to rising temperatures, with items like fan hats and pet cooling mats gaining popularity among overseas customers [1][3][5] Group 1: Market Trends - Various innovative cooling products are attracting foreign buyers, particularly in Yiwu International Trade City, where solar-powered fan hats and multifunctional umbrellas are in high demand [1][3] - The portable cooling devices, including small fans and mobile air conditioners, have seen a significant sales increase, with a reported 77% year-on-year growth in the last 30 days [9] - The export of Chinese refrigeration appliances is on the rise, with household air conditioners reaching $9.45 billion, a 17.8% increase year-on-year, and fans at $5.65 billion, up 7.1% [21] Group 2: Product Innovations - Companies are adapting to market needs by customizing products, such as larger umbrellas to accommodate more people and pet cooling mats that effectively dissipate heat [5][13] - The introduction of innovative materials, like cooling silk fabric, has led to substantial growth for manufacturers, with annual increases of over 25% reported [26] - The development of fourth-generation refrigerants, which have a low global warming potential, is gaining traction, with European orders increasing by 50% [28] Group 3: Global Reach - Chinese cooling products are being exported to various regions, including Africa and South America, with companies like Henan Kangbain Electric Co. shipping large refrigerators to Ghana [13][17] - The market for portable air conditioners is expanding, with orders growing by 10% year-on-year and products being sold in over 150 countries [17] - The global market for cooling solutions is increasingly competitive, with Chinese companies focusing on innovation and sustainability to meet diverse consumer needs [30]