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萌宠邂逅“果王” 解锁消费新场景
Xin Lang Cai Jing· 2025-12-28 01:58
孩子们和可爱宠物互动。 "萌 宠榴莲时 装秀"上,宠物和榴莲元素文创同台展示。 本报讯(记者黎兆齐)12月27日,"宠爱江南·榴莲忘返"2025年南宁市江南区新经济主题活动在亭子码头启幕。这场以宠物经济与榴莲产业跨界融合为核心 的创新活动,通过多元体验场景、线上线下联动模式,为市民带来趣味消费盛宴,也为江南区扩大内需、提振消费、打造特色消费IP注入强劲动力。 活动现场气氛热烈,开场的热力表演迅速点燃全场热情。"萌宠榴莲时装秀"成为一大亮点,小狗小猫身着特制趣味服饰踏上T台,变身"小超模",吸引众多 市民驻足拍照。现场搭建了50余个特色展位,清晰划分"宠物&榴莲食品尝鲜区""智能宠物用品区""榴莲精深加工品鉴区"等多功能区域,养宠家庭可一站式 为爱宠挑选优质口粮、新奇玩具,体验最新智能穿戴设备,榴莲爱好者则能品尝到各式榴莲鲜果及深加工美食。 线上线下联动让消费场景更趋丰富。特设的"宠爱榴莲直播间"通过实时直播,助力市民在线上同步选购心仪好物,打破空间限制。专为养宠家庭打造的"人 宠趣味互动体验"环节同样人气高涨。在以"开启榴莲"为终极目标的趣味障碍赛道上,身手矫健的"毛孩子"们依次完成绕杆、钻隧道等挑战,与主人 ...
“超单身”时代已到来?已达2.4亿的单身人群,正在催生经济巨变
Sou Hu Cai Jing· 2025-11-12 11:25
Group 1 - The core viewpoint is that China's single population has surpassed 240 million, equivalent to the population of a medium-sized country, indicating a significant shift in marriage concepts and a social revolution impacting the consumer market [1] - The traditional family-oriented consumption model is being replaced by an individualistic "self-pleasure" trend, reshaping the underlying business logic [1][2] - The rise of single-person consumption is leading to a transformation in product offerings, moving from "large packaging" and "multi-functional" products to "miniaturization" and "precision" [2] Group 2 - Data from Meituan shows that single-person takeout orders have an annual growth rate exceeding 80%, reflecting the changing consumption patterns [2] - The trend of single-person consumption is not unique to China, as seen in Japan with the prevalence of single-person ramen and barbecue restaurants [5] - The explosion of mini home appliances, such as a 900% increase in lightweight fan sales and a 15-fold increase in demand for underwear washing machines, highlights the pursuit of "just enough" by single individuals [5] Group 3 - The emotional economy and self-investment are driving the single economy, shifting consumption from family responsibilities to self-pleasure, with the pet economy exemplifying this trend [8] - The pet consumption market in China is expected to reach 270 billion yuan by 2025, with many single individuals willing to spend on high-quality pet food [8] - Experience-based consumption is also on the rise, with activities like escape rooms and camping accounting for nearly 40% of single entertainment spending [10] Group 4 - The awakening of individual consciousness is reflected in the investment in oneself, becoming a new belief that transcends traditional family values [12] - The single society is not necessarily leading to isolation; instead, it is fostering a new social ecology based on interests and experiences [12] - The transition from blood and geographical ties to interest-based connections is redefining interpersonal relationship networks [14] Group 5 - The declining birth rate poses challenges for social security, with a predicted marriageable gender ratio of 119:100 by 2027, potentially solidifying the trend of singlehood [14] - International experiences, such as Japan's "desireless society," warn that without policy guidance, a single society may exacerbate aging and economic stagnation [16] - The economic transformation of the "super single era" is penetrating market intricacies, creating both commercial opportunities and new social governance challenges [17]