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新型「销金窟」,捞了中国人3000亿?
创业邦· 2025-09-06 10:10
Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing focus on professional veterinary care and specialized services for pets, reflecting a significant market opportunity and consumer demand [6][76]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations [10][40]. - The hospital offers advanced medical services such as CT scans and acupuncture, showcasing a high level of professionalism in pet healthcare [28][36]. - The increasing complexity of pet medical care is evident, with detailed medical reports that require significant understanding to interpret [25][27]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and wellness facilities, including services like pet yoga and rehabilitation [53][56]. - Maintaining a healthy weight and fitness for pets is seen as essential for reducing health risks and extending their lifespan, similar to human health trends [59][60]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that resemble human educational systems, including courses and certifications for pets [66][68]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [62][63]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages [70][72]. - The emotional value associated with pet loss is being monetized, with services designed to cater to grieving pet owners [71][73]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that the number will exceed 124 million by 2024 [77]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with potential growth to over 400 billion yuan by 2027, highlighting a significant opportunity for investment [78][79]. - The current pet market penetration in China is approximately three times lower than that of mature markets like the U.S., suggesting substantial room for growth [79][80].
新型“销金窟”,捞了中国人3000亿?
3 6 Ke· 2025-09-04 01:25
Core Viewpoint - The pet industry in China is increasingly mirroring human healthcare and lifestyle services, indicating a significant market evolution and growth potential [1][44]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [2][4][13]. - The hospital offers advanced medical services, including CT scans and acupuncture for pets, showcasing a high level of veterinary care [15][20][23]. - The hospital's success has led to its recognition as the "Animal Concord Hospital," reflecting its reputation in the veterinary field [29]. Group 2: Market Growth and Trends - The number of pet cats and dogs in China is projected to exceed 124 million by 2024, positioning China as the second-largest pet market globally [44]. - The urban pet market is expected to surpass 300 billion yuan in 2024, with forecasts suggesting it could exceed 400 billion yuan by 2027 [44]. - The pet service industry is diversifying, with offerings such as pet fitness centers and pet funerals, indicating a trend towards premium services [32][41]. Group 3: Emotional and Social Aspects - Pet ownership is increasingly seen as a source of emotional value, providing companionship and a sense of purpose for owners [55][57]. - The relationship between pets and their owners is characterized by mutual emotional support, with owners often finding solace and fulfillment through their pets [55][59]. - The trend of treating pets with high-quality care reflects broader societal changes, where pet owners seek to provide the best for their pets as a form of self-fulfillment [57].