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新型「销金窟」,捞了中国人3000亿?
36氪· 2025-09-06 14:02
Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a focus on specialized veterinary care, fitness, education, and even funeral services for pets, reflecting a growing market driven by pet ownership and emotional connections between pets and their owners [4][56][78]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [10][12][28]. - The hospital offers advanced medical services, including CT scans and acupuncture, showcasing a high level of veterinary care that parallels human healthcare standards [32][41][52]. - The hospital's success has led to its recognition as a top-tier facility, with the Chinese Veterinary Association rating it as a five-star institution [53][55]. Group 2: Pet Fitness and Wellness - The emergence of pet gyms in cities like Shanghai indicates a trend where pet fitness services are designed to mirror high-end human fitness centers, offering facilities for exercise and rehabilitation [57][60][63]. - Pet owners are increasingly investing in their pets' health and fitness, recognizing the importance of maintaining a healthy lifestyle for their pets to reduce disease risks [65][66]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include various activities and even graduation certificates, reflecting a competitive environment similar to human education systems [71][72]. - Services that claim to facilitate communication between pets and owners have gained popularity, indicating a market for emotional connection and understanding [68][69]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with pricing based on pet weight, showcasing a growing market for end-of-life care [73][76]. - The emotional investment in pets extends to their afterlife, with services that cater to owners' desires for respectful farewells [75][76]. Group 5: Market Growth and Potential - The pet population in China is projected to exceed 124 million by 2024, contributing to a market size that is expected to surpass 300 billion yuan (approximately 42.5 billion USD) by 2024 and 400 billion yuan (approximately 56.5 billion USD) by 2027 [78][82]. - The current pet market penetration in China is significantly lower than in mature markets, indicating substantial growth potential [84][86]. Group 6: Emotional Value and Human Connection - The relationship between pets and their owners is characterized by mutual emotional support, with pet ownership providing significant emotional value to individuals [99][101]. - Many young pet owners view caring for pets as a way to address personal emotional needs, reflecting a deeper psychological connection [112][114].
新型「销金窟」,捞了中国人3000亿?
创业邦· 2025-09-06 10:10
Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing focus on professional veterinary care and specialized services for pets, reflecting a significant market opportunity and consumer demand [6][76]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations [10][40]. - The hospital offers advanced medical services such as CT scans and acupuncture, showcasing a high level of professionalism in pet healthcare [28][36]. - The increasing complexity of pet medical care is evident, with detailed medical reports that require significant understanding to interpret [25][27]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and wellness facilities, including services like pet yoga and rehabilitation [53][56]. - Maintaining a healthy weight and fitness for pets is seen as essential for reducing health risks and extending their lifespan, similar to human health trends [59][60]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that resemble human educational systems, including courses and certifications for pets [66][68]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [62][63]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages [70][72]. - The emotional value associated with pet loss is being monetized, with services designed to cater to grieving pet owners [71][73]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that the number will exceed 124 million by 2024 [77]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with potential growth to over 400 billion yuan by 2027, highlighting a significant opportunity for investment [78][79]. - The current pet market penetration in China is approximately three times lower than that of mature markets like the U.S., suggesting substantial room for growth [79][80].
没错,它们带来的不仅是情绪价值!
Core Insights - The pet economy in developed countries is a mature industry, with the U.S. pet market being the largest globally, where approximately 74% of households own pets and the annual consumption exceeds $140 billion [1] - The pet economy reflects societal development and emotional needs, creating new economic growth points and job opportunities, while also presenting challenges such as inconsistent industry standards and frequent pet abandonment [2] Group 1: Market Overview - The U.S. pet market has a consumption scale exceeding $140 billion, with highly developed segments like pet insurance and pet-friendly services [1] - In Europe, particularly in the UK and Germany, pets are considered family members, indicating a deep-rooted cultural acceptance [1] - Japan has a unique pet culture where the number of pets exceeds that of children, leading to a highly specialized market for elderly pets [1] Group 2: Challenges and Opportunities - The Chinese pet market shows significant potential, with young pet owners treating pets as family members, but faces challenges such as high and opaque medical costs and insufficient pet-friendly areas [1] - The rise of the pet economy necessitates a rational approach to avoid overconsumption and impulsive pet ownership, emphasizing the need for consumer awareness of responsibilities and costs [2] - Industry professionals are encouraged to enhance self-discipline and service quality, while regulatory bodies should expedite the establishment of relevant laws and standards to guide healthy industry development [2] Group 3: Future Trends - The pet economy is expected to undergo innovation and transformation through the integration of technology, personalized services, and the development of pet-friendly urban environments [2] - The pursuit of emotional connection and quality of life in modern society is likely to sustain the growth of the pet economy, even during economic downturns [2]