一边为9块9的包挂精打细算，一边是买9000元的羽绒服出手阔绰；59元的手机壳要好看又要多功能支架，2000元的网球拍得追球星同款……以年轻一代和高 净值用户为代表的消费者群体，在2025年更愿意为情绪满足和身份认同买单，他们是日用消费的"淡人"，精神消费的"浓人"。 12月29日，2025天猫发布年度六大消费趋势：专业玩家、穿出人设、长期主义、情绪氪金、华流当道、一物封神。今年年度消费关键词：【乐意】，现在年 轻人的消费观主打一个看心情，他们的消费哲学是这样的："千金难买我乐意，为我乐意散千金"。 "科研派"买火"科学护肤"赛道。天猫数据显示，今年消费者关注的抗老、修复、补水、抗敏、防晒等功效护肤产品同比均有两位数提升。除了给肤质"把 脉"，大家也关心自己的"头等大事"。过去一年，天猫国际进口头皮护理类产品成交增长超60%，月桂醇、硅油、苯甲酸钠被打入"秃头黑名单"。 "装备派"也在旷野兴起。每开启一样新的运动，就入坑一套新的装备，打球要配专业球拍，跑步要挑竞速鞋，冬季徒步要穿美丽奴羊毛……数据显示，"美 丽奴羊毛"、"金标P棉"入冬后天猫搜索日均同比均超100%。 "健康派"盯上可穿戴智能设备，能检测心率 ...

Core Insights - The pet ownership concept has evolved, with pets now seen as essential family members, driving the growth of the pet smart hardware market, particularly in pet health management [1][9] - The pet smart water dispenser market in China is projected to grow from 461 million yuan in 2018 to 983 million yuan in 2024, with a compound annual growth rate (CAGR) of 13.45% [1][10] - By 2025, the market size for pet smart water dispensers in China is expected to reach 1.208 billion yuan [1] Industry Overview - Pet smart water dispensers are automated devices designed to address issues like insufficient drinking and water quality contamination, ensuring pet health [3] - The market for pet smart products in China is projected to grow from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, with a CAGR of 10.57% [5][6] - The increase in urban pet ownership, with pet dog and cat numbers rising from 87.46 million in 2017 to 124.11 million in 2024, supports the demand for smart pet products [3] Industry Chain - The upstream of the pet smart water dispenser industry includes raw materials like stainless steel, ceramics, and components such as infrared sensors and motors [4] - The downstream involves sales through various channels, including e-commerce platforms and pet stores [4] Market Dynamics - The pet smart water dispenser market is characterized by rapid growth, with brands like PETKIT, HoMan, and CATLINK expanding their presence both domestically and internationally [10] - The market is increasingly driven by younger pet owners, particularly those born in the 90s and 2000s, who prioritize pet health and are willing to invest in smart products [7] Challenges - Current smart water dispensers often lack advanced features for precise health management, limiting their effectiveness [12] - There is significant product homogeneity in the market, with many devices offering similar basic functionalities [13] - Consumer demand for comprehensive health management solutions is not being adequately met by existing products [14] Future Trends - Future pet smart water dispensers are expected to focus on health management, integrating features for real-time monitoring of drinking habits and water quality [16] - Enhanced connectivity with smart home ecosystems will allow for better control and data sharing among users [17] - There will be a shift towards safer materials and personalized designs to meet diverse consumer needs [18]