Core Insights - Pets are becoming new workout partners for young people, providing companionship and motivation for physical activities [1][6][12] - The trend of exercising with pets has gained momentum, with significant increases in social media content related to pet-inclusive activities [7][9] - The emotional value pets provide during exercise is irreplaceable, enhancing the overall experience for their owners [3][14][16] Industry Trends - The pet industry is witnessing a shift towards integrating pets into fitness, prompting brands to focus on this market segment [17][20] - Major sports brands like Adidas and ASICS are launching pet-centric products and initiatives, indicating a growing recognition of the "pet economy" within the fitness sector [20][21] - The emergence of pet-friendly gyms and fitness spaces reflects the increasing demand for environments that accommodate both pets and their owners [21][23] Consumer Behavior - Young consumers are increasingly prioritizing their pets' needs in their lifestyle choices, often investing in high-quality products for their pets [24] - The emotional bond between young people and their pets is reshaping consumer spending habits, with a focus on ensuring pets are comfortable and well-equipped for outdoor activities [24]

5月20日，阿迪达斯正式进军宠物经济领域，于上海安福路三叶草旗舰店推出首个宠物系列产品，涵盖 纯棉短袖、真牛皮项圈及仿皮宠物包等。该品牌同步在上海洛克公园营地举办首届"爱宠日"活动，强化 品牌与消费者的情感联结。在全球宠物市场规模预计突破3000亿美元的背景下，阿迪达斯瞄准"拟人 化"养宠趋势，通过设计感产品布局这一高增长赛道。此前，Snow Peak、H&M等品牌已纷纷加码宠物 服饰，行业竞争日趋激烈。 重点发力宠物领域 5月20日，阿迪达斯旗下宠物产品于上海安福路三叶草旗舰店开售。此举也意味着，阿迪达斯正式跨 界，开辟宠物服装新赛道。据阿迪达斯公布的信息，这是品牌首个三叶草宠物系列产品，包含了宠物短 袖、项圈以及仿皮宠物包等商品。 其中，宠物CALI TEE经典运动短袖T恤采用100%纯棉单面针织面料，项圈则选用真牛皮材质，宠物包 采用PU皮革材质打造，支持单肩挎携与手提双造型，兼顾实用性与出街造型感。为此，阿迪达斯在上 海洛克公园营地举办首届爱宠日活动，该系列正式以活动形式线下亮相。从种种活动铺垫来看，此次， 阿迪达斯或将重点发力宠物领域。 作为正在崛起的新消费点，宠物经济在升级的消费环境下，宠物主对宠 ...