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新型“销金窟”,捞了中国人3000亿?
虎嗅APP· 2025-09-06 08:46
Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing emphasis on professional veterinary care and various pet-related services that reflect human lifestyles and needs [5][50]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations, similar to human hospitals [7][8][25]. - Advanced medical services for pets, such as CT scans and acupuncture, are now available, showcasing a high level of professionalism in veterinary care [28][36][39]. - The hospital's success has led to its recognition as the "Peking Union Medical College Hospital" of the animal world, indicating a high standard of care [45]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and fitness facilities, including services like pet yoga and rehabilitation [51][53]. - Pet owners are increasingly investing in their pets' health to reduce disease risks and extend their lifespans, mirroring human health concerns [55]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include training and care, similar to human educational systems, complete with graduation certificates [60][61]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [58][59]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages based on pet weight [66][67]. - This sector reflects the emotional investment pet owners have in their pets, further indicating the industry's growth potential [63]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that by 2024, the number will exceed 124 million [71]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with further growth anticipated, highlighting the industry's vast potential [72][73]. - The current pet service penetration in China is significantly lower than in mature markets, suggesting substantial room for growth [73][74].