深夜12点的莫干山，一家民宿依然灯火通明。在层高6米的Loft房间里，所有管家正举着手电筒，踮着脚尖在沙发、窗帘和吊顶等地方，细细搜寻一位"特 殊住客"——一只巴掌大的蜜袋鼯。 这只被游客带出来玩的蜜袋鼯，在下午突然不见了踪影。由于蜜袋鼯身形较小，而且有滑翔、攀爬能力，一旦走失，较难找回。 "客人下午发动朋友一起找了半天，没找到，已经按照计划返程，我们还在继续为他搜寻。"民宿店长孟浩杰提到。 最终，在民宿工作人员的集体寻找下，这只蜜袋鼯被发现躲在了一间房间窗帘上沿，这场搜寻行动总算是有了圆满的结局。 飞猪民宿数据显示，今年一季度，"宠物友好""可带宠物"等相关关键词的搜索量环比2024年四季度增长约60%。途家民宿数据显示，今年以来，含"宠物 友好"标签的民宿预订量同比增长四成。 宠物友好的热潮，在重大节假日尤为显著。去哪儿平台数据显示，今年五一期间，"宠物友好"酒店搜索量增长1.5倍，预订量同比增长30%。不少用户选择 腾格里沙漠探险、舟山海滨踏浪、武功山生态徒步，这些贴着"宠物友好"标签的特色线路，正成为新一代"铲屎官"们的新兴旅行目的地。 | 宠物友好景区 中卫腾格里沙漠,狗生一定要 江浙沪车程两小时 ...

点击上图▲了解详情 文 / 巴九灵（微信公众号：吴晓波频道） 9月20号（上周六)，在杭州初秋的晨光里，吴晓波频道超级会员2025年首场线下大课拉开帷幕。 以下是这场大课的核心干货，涵盖趋势判断、行业机会、实战工具与避坑指南，未到现场的同学可以先通过本文感受一番，下一场期待你的现场光 临。 消费行业资深投资人 《当下"低成本生意"的底层逻辑与行业机会》 ▶▷宏观趋势：消费降级下的"顺周期"生意逻辑。 "我们现在面临的消费降级，不是过去几年特殊时期带来的短期波动，而是经济调速换挡的长期趋势——GDP增速放缓、产业结构调整，这种情况 在国内没有先例，只能对标日美过去100年的商业史。"有20多年消费行业投资经验的主讲老师王岑老师一开场，就点出了当下生意的核心前提。 他进一步指出，日本和美国的经济发展史已经证明了这一点。 在经济高速增长结束后，能够存活并发展的企业往往具备几个特征：极致性价比、 精准细分定位、高效率运营。 现场近百位从全国各地赶来的超级会员同学齐聚一堂。他们中有来自成都的餐饮老板，有在上海从事金融的资深投资人士，有广东的品牌代理 商……在上午9点半到下午6点这一整天的白昼里，共赴这场知识的盛宴。 从 ...

央广网北京9月15日消息（总台中国之声记者管昕）据中央广播电视总台中国之声《新闻纵横》报 道，近年来，随着宠物经济的兴起和升温，越来越多的家庭将宠物视为亲密的家庭成员。陪伴多年的宠 物死去之后，该被如何处理？这成为很多养宠家庭需要面对的问题。 然而，在这份情感需求的背后，新兴行业的规范缺失却应引起关注。由于官方处理点位有限，私营 门店鱼龙混杂，从资质审批到环保防疫，从服务流程到收费标准，宠物殡葬行业仍存在不少灰色地带， 谁来管？怎么管？ 前不久，罗先生家的爱宠离世，他便想到联系宠物医院来处理。罗先生表示，当时宠物遗体处理的 流程比较简单，宠物医院报了价格，有人上门来将宠物收走，处理完之后交给罗先生一件骨灰做的纪念 品，也就算罗先生一家和这只相处了近十年的宠物做了正式道别。 罗先生回忆说："我们找了一家宠物医院，但是也不知道他们是怎么处理的，过程什么都看不到， 最后就送了一个骨灰纪念的小挂件。我也想过'这到底是不是我们家狗的骨灰'？" 猫狗等宠物的寿命短则三五年，长则十几年，如何处理离世的宠物，成为每个宠物主人要面对的问 题。记者以"宠物殡葬"为关键词在团购平台上搜索发现，河南郑州提供相关服务的商家有20多家， ...

Core Viewpoint - The article discusses the rapid evolution of the pet industry in China, highlighting how it is mirroring human healthcare and lifestyle services, thus creating a booming market for pet-related services and products [5][32]. Group 1: Pet Healthcare - The Chinese Agricultural University Animal Hospital is compared to a top-tier human hospital, showcasing a professional healthcare system for pets that includes detailed examination reports and advanced medical procedures like CT scans and acupuncture [21][28]. - The hospital's success has led to it being dubbed the "Animal Concord Hospital," reflecting its high standards and effectiveness in treating pets [28][29]. - The article lists several five-star animal hospitals across China, indicating a growing recognition of quality in pet healthcare [31]. Group 2: Pet Industry Growth - The pet industry in China is experiencing significant growth, with the number of pet cats and dogs expected to exceed 124 million by 2024, and the market size projected to surpass 300 billion yuan in urban areas [46][47]. - The market is still underpenetrated compared to mature markets like the U.S., suggesting substantial growth potential [47]. - Various sectors within the pet industry, such as pet fitness centers and pet funerals, are emerging, indicating a trend towards more specialized and human-like services for pets [32][44]. Group 3: Emotional Value of Pet Ownership - Pet ownership is increasingly seen as a source of emotional support, with owners finding fulfillment and positive feedback from their relationships with pets [57][59]. - The article suggests that caring for pets allows individuals to address their own emotional needs and past traumas, making pet ownership a form of self-care [59][61]. - The emotional bond between pets and their owners is emphasized as a significant aspect of modern pet ownership, contributing to the overall growth of the pet industry [55][61].

Group 1 - The pet industry in China is increasingly mirroring human healthcare systems, with advanced veterinary services resembling those found in human hospitals [3][30][48] - The China Agricultural University Animal Hospital is recognized for its high level of care, offering a range of services including CT scans, acupuncture, and specialized treatments for various animals [21][24][30] - The growing trend of pet ownership is leading to a significant expansion in the pet services market, with projections indicating that the market size will exceed 300 billion yuan by 2024 [44][45] Group 2 - The emergence of specialized pet services, such as pet fitness centers and pet funerals, reflects a shift towards treating pets with the same care and attention as humans [33][42][48] - The pet industry is experiencing rapid growth, with the number of pet cats and dogs in China expected to surpass 124 million by 2024, indicating a strong market potential [44][45] - The emotional value derived from pet ownership is becoming increasingly recognized, with pet owners finding fulfillment and companionship through their relationships with their pets [58][60]

Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a focus on specialized veterinary care, fitness, education, and even funeral services for pets, reflecting a growing market driven by pet ownership and emotional connections between pets and their owners [4][56][78]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [10][12][28]. - The hospital offers advanced medical services, including CT scans and acupuncture, showcasing a high level of veterinary care that parallels human healthcare standards [32][41][52]. - The hospital's success has led to its recognition as a top-tier facility, with the Chinese Veterinary Association rating it as a five-star institution [53][55]. Group 2: Pet Fitness and Wellness - The emergence of pet gyms in cities like Shanghai indicates a trend where pet fitness services are designed to mirror high-end human fitness centers, offering facilities for exercise and rehabilitation [57][60][63]. - Pet owners are increasingly investing in their pets' health and fitness, recognizing the importance of maintaining a healthy lifestyle for their pets to reduce disease risks [65][66]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include various activities and even graduation certificates, reflecting a competitive environment similar to human education systems [71][72]. - Services that claim to facilitate communication between pets and owners have gained popularity, indicating a market for emotional connection and understanding [68][69]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with pricing based on pet weight, showcasing a growing market for end-of-life care [73][76]. - The emotional investment in pets extends to their afterlife, with services that cater to owners' desires for respectful farewells [75][76]. Group 5: Market Growth and Potential - The pet population in China is projected to exceed 124 million by 2024, contributing to a market size that is expected to surpass 300 billion yuan (approximately 42.5 billion USD) by 2024 and 400 billion yuan (approximately 56.5 billion USD) by 2027 [78][82]. - The current pet market penetration in China is significantly lower than in mature markets, indicating substantial growth potential [84][86]. Group 6: Emotional Value and Human Connection - The relationship between pets and their owners is characterized by mutual emotional support, with pet ownership providing significant emotional value to individuals [99][101]. - Many young pet owners view caring for pets as a way to address personal emotional needs, reflecting a deeper psychological connection [112][114].

Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing focus on professional veterinary care and specialized services for pets, reflecting a significant market opportunity and consumer demand [6][76]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations [10][40]. - The hospital offers advanced medical services such as CT scans and acupuncture, showcasing a high level of professionalism in pet healthcare [28][36]. - The increasing complexity of pet medical care is evident, with detailed medical reports that require significant understanding to interpret [25][27]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and wellness facilities, including services like pet yoga and rehabilitation [53][56]. - Maintaining a healthy weight and fitness for pets is seen as essential for reducing health risks and extending their lifespan, similar to human health trends [59][60]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that resemble human educational systems, including courses and certifications for pets [66][68]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [62][63]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages [70][72]. - The emotional value associated with pet loss is being monetized, with services designed to cater to grieving pet owners [71][73]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that the number will exceed 124 million by 2024 [77]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with potential growth to over 400 billion yuan by 2027, highlighting a significant opportunity for investment [78][79]. - The current pet market penetration in China is approximately three times lower than that of mature markets like the U.S., suggesting substantial room for growth [79][80].

Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing emphasis on professional veterinary care and various pet-related services that reflect human lifestyles and needs [5][50]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations, similar to human hospitals [7][8][25]. - Advanced medical services for pets, such as CT scans and acupuncture, are now available, showcasing a high level of professionalism in veterinary care [28][36][39]. - The hospital's success has led to its recognition as the "Peking Union Medical College Hospital" of the animal world, indicating a high standard of care [45]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and fitness facilities, including services like pet yoga and rehabilitation [51][53]. - Pet owners are increasingly investing in their pets' health to reduce disease risks and extend their lifespans, mirroring human health concerns [55]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include training and care, similar to human educational systems, complete with graduation certificates [60][61]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [58][59]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages based on pet weight [66][67]. - This sector reflects the emotional investment pet owners have in their pets, further indicating the industry's growth potential [63]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that by 2024, the number will exceed 124 million [71]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with further growth anticipated, highlighting the industry's vast potential [72][73]. - The current pet service penetration in China is significantly lower than in mature markets, suggesting substantial room for growth [73][74].

Core Viewpoint - The pet industry in China is increasingly mirroring human healthcare and lifestyle services, indicating a significant market evolution and growth potential [1][44]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [2][4][13]. - The hospital offers advanced medical services, including CT scans and acupuncture for pets, showcasing a high level of veterinary care [15][20][23]. - The hospital's success has led to its recognition as the "Animal Concord Hospital," reflecting its reputation in the veterinary field [29]. Group 2: Market Growth and Trends - The number of pet cats and dogs in China is projected to exceed 124 million by 2024, positioning China as the second-largest pet market globally [44]. - The urban pet market is expected to surpass 300 billion yuan in 2024, with forecasts suggesting it could exceed 400 billion yuan by 2027 [44]. - The pet service industry is diversifying, with offerings such as pet fitness centers and pet funerals, indicating a trend towards premium services [32][41]. Group 3: Emotional and Social Aspects - Pet ownership is increasingly seen as a source of emotional value, providing companionship and a sense of purpose for owners [55][57]. - The relationship between pets and their owners is characterized by mutual emotional support, with owners often finding solace and fulfillment through their pets [55][59]. - The trend of treating pets with high-quality care reflects broader societal changes, where pet owners seek to provide the best for their pets as a form of self-fulfillment [57].

Group 1 - The core viewpoint of the article highlights the unexpected financial success of a young individual working in a traditionally low-status job, illustrating that non-traditional careers can offer substantial income opportunities [1][2] - The individual, Pan Haonan, is not just a sanitation worker but the operator of a sewage cleaning team, indicating that family background and business ownership can lead to financial stability in this sector [2][4] - The sewage cleaning industry in Cixi, where Pan operates, has a stable income model, with an average charge of around 300 yuan per truckload, and workers can earn approximately 7,000 yuan per month [4] Group 2 - The article discusses various overlooked industries that present lucrative opportunities, such as waste recycling, which has seen a market growth trend and is projected to reach a value of 5 trillion yuan by 2025 [7] - The domestic service industry is highlighted as another area with significant earning potential, with some workers earning up to 17,000 yuan per month, and the overall market expected to reach 1.23 trillion yuan by 2024 [10][11] - The pet funeral industry is emerging as a profitable sector, with an expected market size exceeding 5 billion yuan by 2025, reflecting changing societal attitudes towards pets [13] Group 3 - The article emphasizes the importance of breaking down traditional biases regarding occupations, advocating for a broader understanding of the value and potential of various jobs [14] - It encourages individuals to explore non-traditional career paths, suggesting that opportunities for wealth creation exist in many overlooked fields [14]