将投中网设为"星标⭐"，第一时间收获最新推送 以下文章来源于略大参考 ，作者氢离子 略大参考 . 新消费 · 新科技 · 新生活 行业的暴利，本质上是"技术溢价"。 作者丨 氢离子 作者丨 杨知潮 来源丨 略大参考 3000亿市场规模，高达50%的毛利率。这就是面向宠物的"它经济"，一个看起来十分暴利的生意。 但当大厂入局，却发现完全不是那么回事。 最近的故事来自盒马，侯毅带着1.78亿人民币高调杀入宠物赛道，扬言要做"宠物版盒马"，结果派 特鲜生18家门店撑了9个月就全关，单店月均亏损超20万元，钱烧光了连个响都没听见。 无独有偶，融资4亿的宠物家、亚洲最大宠物店极宠家、网红品牌布卡星，要么闭店跑路，要么收缩 关店，消费者办的预付卡要么用不了，要么退不了，投诉量堆成了山。 这些品牌拥有高效的流量，"人粮"的供应链和效率优势很容易复刻到宠物领域，加上宠物经济更高 的利润，看起来是十分性感的好生意。 不过，宠物经济虽然是好生意，但却不是大厂的好生意。 01.高毛利的烂生意 宠物食品是赛道里最火的品类，国产品牌毛利率普遍能到 40%-50%，乖宝宠物的高端主粮甚至冲 到44.7%，一袋200块的猫粮，毛利能有10 ...

Core Insights - The pet funeral industry is rapidly growing, driven by the increasing emotional attachment of pet owners and the rising number of pets, with over 8 million pets passing away annually in China [3][7] - Despite the industry's high profit margins, with gross margins around 75%, many new entrants face significant challenges and financial losses [2][5] - The lack of regulatory oversight and the emergence of unqualified service providers contribute to a chaotic market environment, leading to widespread issues such as fraudulent practices [10][14] Industry Overview - The pet funeral industry is becoming a lucrative sector, attracting many entrepreneurs seeking to capitalize on the growing demand for pet memorial services [1][2] - Major brands like Enchongtang and Pet Heaven have successfully secured funding, indicating a promising market outlook [3] - The industry's growth is also linked to the increasing number of service providers, including those offering training and certification for pet funeral practitioners [4][10] Financial Dynamics - The average service fee for pet funerals ranges from 2,000 to 5,000 yuan, with premium services exceeding 10,000 yuan [2] - Many operators report that approximately 70% of businesses in the pet funeral sector are currently operating at a loss, highlighting the financial risks involved [5][7] Regulatory Environment - There is a significant lack of formal regulations governing the pet funeral industry, leading to a fragmented and poorly regulated market [13][14] - Current laws primarily address animal epidemic prevention and do not specifically cover pet funeral services, creating a regulatory gap [14][15] - Efforts are underway in some cities to establish guidelines and standards for pet funeral services, indicating a move towards greater industry regulation [15]

Core Insights - The pet funeral industry is emerging as a lucrative opportunity, with profit margins comparable to luxury goods, estimated at around 75% [1][4] - Despite the industry's growth, many entrepreneurs face significant challenges and financial losses, with reports indicating that about 70% of businesses are losing money [10][14] Industry Overview - The pet economy has expanded significantly, leading to a flourishing industry chain that includes food, medical care, grooming, and funerals [1] - The pet funeral sector is gaining popularity as a wealth-generating avenue, with successful financing rounds for leading brands like Enchongtang and Pet Heaven [1][7] Market Demand - The emotional attachment of pet owners to their pets has increased, leading to a growing demand for professional funeral services, with over 8 million pets passing away annually in China [7] - The average cost for pet funeral services ranges from 2,000 to 5,000 yuan, with some high-end services exceeding 10,000 yuan [7] Challenges Faced by Entrepreneurs - Many entrepreneurs, like Li Guo, have invested significant amounts (e.g., 300,000 yuan) into pet funeral businesses only to find them unprofitable due to regulatory hurdles and lack of customer base [10][12] - The industry is characterized by high customer acquisition costs and a lack of consistent revenue streams, leading to many businesses struggling to survive [15][24] Regulatory Environment - The pet funeral industry currently lacks specific legal regulations, leading to a fragmented and unregulated market [24][25] - There are concerns regarding the legitimacy of pet funeral certifications, with many being issued by non-authoritative private institutions [20][23] Future Outlook - The industry is transitioning from a phase of rapid growth to one of potential regulation and standardization, with some cities beginning to draft guidelines for pet funeral services [26][27] - Experts believe that while there is significant potential for growth, the path to profitability is not as straightforward as it may seem, requiring careful management of costs and customer relationships [14][24]

Core Insights - The pet funeral industry is emerging as a lucrative sector within the expanding pet economy, attracting significant interest and investment, but it also harbors challenges and risks for new entrants [1][5][13] Industry Overview - The pet funeral industry is experiencing rapid growth, with a notable increase in the number of practitioners, estimated to have grown nearly tenfold in recent years [13] - The market is driven by changing societal attitudes towards pets, with many owners viewing them as family members, leading to increased demand for professional funeral services [5][13] - Major brands in the industry, such as Enchongtang and Pet Heaven, have successfully secured funding, indicating a growing market potential [5][12] Financial Aspects - The gross profit margin in the pet funeral industry can reach approximately 75%, comparable to luxury goods, which have margins of 60%-80% [3][4] - Services for pet funerals can range from 2,000 to over 10,000 yuan, depending on the offerings, with a typical service for a pet under 20 pounds costing between 2,000 and 5,000 yuan [4][5] Challenges Faced by New Entrants - Many new entrants face significant hurdles, including high initial investment costs and regulatory requirements, which can lead to financial losses [6][8] - Reports indicate that around 70% of pet funeral businesses are operating at a loss, with many owners struggling to sustain operations beyond a few months [8][9] - The lack of recognized certification for pet funeral practitioners has led to the proliferation of unregulated training programs, further complicating the industry landscape [11][12] Regulatory Environment - The pet funeral industry currently lacks specific legal regulations, leading to a fragmented oversight structure involving multiple government departments [13][14] - Efforts are underway in some cities to establish guidelines and standards for the industry, indicating a move towards greater regulation and professionalism [15][16]

Core Insights - The rise of pet memorial products reflects a shift in consumer behavior, where pets are increasingly viewed as family members, leading to a demand for emotional and ceremonial farewells [3][5][7] Industry Trends - The market for pet memorial products, including items like "pet money" and various ceremonial goods, has seen significant growth, with some stores achieving sales exceeding 10,000 units [1][3] - Over a hundred shops are now offering pet memorial products on various e-commerce platforms, indicating a burgeoning niche market [3] - The emotional consumption trend is primarily driven by younger consumers who seek meaningful ways to say goodbye to their pets, often purchasing multiple sets of products for this purpose [3][5] Consumer Behavior - Consumers express a desire for ritualistic farewells, with some requesting special packaging for their purchases, highlighting the importance of presentation in emotional spending [3][5] - There is a notable tension between the emotional value of these products and criticisms labeling them as superstitious or exploitative [3][5] Environmental Considerations - Concerns have been raised regarding the environmental impact of certain memorial products, particularly those that may contribute to pollution if burned [3][5] - The industry is seeing a shift towards more environmentally friendly options, with some businesses emphasizing the use of sustainable materials [5] Future Outlook - The pet memorial market is expected to evolve, with a growing emphasis on emotional services and environmentally conscious practices, suggesting a potential trend towards more regulated and responsible offerings [5][7]

Core Insights - The article highlights the growing trend of pet-friendly accommodations and services in the hospitality industry, driven by the increasing number of pet owners who consider their pets as family members [6][12][30] Group 1: Pet-Friendly Accommodation Trends - The search volume for pet-friendly accommodations increased by approximately 60% in Q1 2024 compared to Q4 2023, with a 40% year-on-year growth in bookings for pet-friendly listings [3][4] - During the May Day holiday, searches for pet-friendly hotels surged by 150%, with bookings increasing by 30% [4] - In Moganshan, over 50% of the 800+ homestays have adopted pet-friendly policies, indicating a structural shift in the accommodation market [7][8] Group 2: Economic Impact of Pet-Friendly Services - The pet economy is expanding, with the market expected to reach 4.5 trillion yuan by 2025, reflecting a shift from basic needs to emotional consumption [22][30] - High-end hotel groups like Mandarin Oriental and W Hotels have been early adopters of pet-friendly services, enhancing their offerings to attract pet owners [8][10] - The rise of pet-friendly services is seen as a key strategy for hotels to differentiate themselves in a competitive market [14][21] Group 3: Consumer Demographics and Preferences - Young pet owners, particularly those born in the 90s and 00s, are becoming the primary consumers in the pet industry, showing a willingness to spend on quality and personalized services for their pets [11][12] - Female guests aged 25-35 are the dominant demographic among pet-friendly hotel customers, often being urban professionals willing to invest in their pets [10][12] Group 4: Additional Services and Costs - Pet-friendly accommodations incur additional costs related to cleaning, supplies, and facilities, which can be offset by the willingness of pet owners to pay for enhanced services [16][21] - Hotels often charge extra fees for pet stays, with some high-end hotels charging up to 816.2 yuan per pet per stay, reflecting the premium nature of these services [20][21] Group 5: Emerging Pet-Related Industries - The pet industry is diversifying, with growth in sectors such as pet photography, grooming, and even pet funerals, indicating a comprehensive service ecosystem around pet ownership [24][29] - The demand for pet social events and experiences is rising, with organized activities becoming popular among pet owners [29][30]

Core Insights - The article emphasizes the importance of low-cost business opportunities for ordinary people in the context of economic trends, particularly focusing on the concept of "small but beautiful" businesses that require lower investment and offer quicker returns [4][33]. Group 1: Macro Trends and Business Logic - The current trend of consumption downgrade is identified as a long-term shift rather than a temporary fluctuation, driven by GDP slowdown and industrial restructuring [6][33]. - Historical references to Japan and the U.S. illustrate that businesses that survive economic downturns typically exhibit characteristics such as extreme cost-effectiveness, precise market segmentation, and high operational efficiency [6][33]. - A consensus on low-cost business models suggests an investment of around 150,000 yuan per store, with a management-light approach and a return on investment period of 12 to 24 months [7][33]. Group 2: High Opportunity Industries - The silver economy in China, with an aging population of 20%, presents significant growth potential, as it currently contributes only 5% to GDP compared to Japan's 30% [11][33]. - Opportunities in the silver economy include: - Soft food products tailored for the elderly, with a focus on affordability and large portions [13][33]. - Fitness centers specifically for middle-aged and elderly women, utilizing light exercise equipment and social engagement [13][33]. - Home modifications for elderly care, addressing essential needs for aging in place [13][33]. - The pet economy is highlighted as a low-penetration sector with significant opportunities, particularly in pet funerals and traditional Chinese medicine-based pet health products [14][15][33]. Group 3: Practical Business Models - In the restaurant industry, a shift towards lighter business models is recommended, focusing on a limited menu that emphasizes popular dishes to enhance customer retention [17][33]. - Successful case studies include: - A beauty service model that reduces operational complexity while maintaining high customer return rates [17][33]. - A fast-food chain that has thrived by optimizing space and staff efficiency, achieving significant revenue growth during economic downturns [17][33]. - Community-based dining models are proposed as a sustainable approach, leveraging local trust and repeat business, with a focus on affordable, home-style meals [30][33].

Core Viewpoint - The rise of the pet economy has led to an increasing number of families treating pets as family members, raising concerns about the handling of deceased pets and the lack of regulation in the pet funeral industry [1][3]. Industry Overview - The pet funeral industry is characterized by a lack of official processing points and a mix of private service providers, leading to gray areas in qualifications, environmental protection, and service standards [1][3]. - The pricing for pet cremation services varies significantly, with basic packages starting around 399 yuan and going up to over 5000 yuan depending on the size and services provided [2]. Regulatory Challenges - Many pet funeral service providers operate without the necessary legal permits, with only a few businesses having the required qualifications for "animal harmless treatment" [2][3]. - There is a notable absence of specific laws governing the pet funeral industry, with existing regulations primarily focused on animal epidemic prevention [5][6]. Consumer Concerns - Numerous complaints have been reported regarding price hikes and lack of transparency in services, with consumers often unable to verify the legitimacy of the cremation process [3][5]. - The emotional vulnerability of pet owners is exploited by some businesses, leading to significant emotional pricing and potential environmental and public health risks [5][6]. Recommendations for Improvement - Experts suggest that the industry needs to establish a regulatory framework that includes licensing and standards to ensure public health and safety [6]. - Proposals include creating a collaborative model between government and private sectors for pet body disposal, as well as exploring innovative solutions like mobile cremation services [6].

Core Viewpoint - The article discusses the rapid evolution of the pet industry in China, highlighting how it is mirroring human healthcare and lifestyle services, thus creating a booming market for pet-related services and products [5][32]. Group 1: Pet Healthcare - The Chinese Agricultural University Animal Hospital is compared to a top-tier human hospital, showcasing a professional healthcare system for pets that includes detailed examination reports and advanced medical procedures like CT scans and acupuncture [21][28]. - The hospital's success has led to it being dubbed the "Animal Concord Hospital," reflecting its high standards and effectiveness in treating pets [28][29]. - The article lists several five-star animal hospitals across China, indicating a growing recognition of quality in pet healthcare [31]. Group 2: Pet Industry Growth - The pet industry in China is experiencing significant growth, with the number of pet cats and dogs expected to exceed 124 million by 2024, and the market size projected to surpass 300 billion yuan in urban areas [46][47]. - The market is still underpenetrated compared to mature markets like the U.S., suggesting substantial growth potential [47]. - Various sectors within the pet industry, such as pet fitness centers and pet funerals, are emerging, indicating a trend towards more specialized and human-like services for pets [32][44]. Group 3: Emotional Value of Pet Ownership - Pet ownership is increasingly seen as a source of emotional support, with owners finding fulfillment and positive feedback from their relationships with pets [57][59]. - The article suggests that caring for pets allows individuals to address their own emotional needs and past traumas, making pet ownership a form of self-care [59][61]. - The emotional bond between pets and their owners is emphasized as a significant aspect of modern pet ownership, contributing to the overall growth of the pet industry [55][61].

Group 1 - The pet industry in China is increasingly mirroring human healthcare systems, with advanced veterinary services resembling those found in human hospitals [3][30][48] - The China Agricultural University Animal Hospital is recognized for its high level of care, offering a range of services including CT scans, acupuncture, and specialized treatments for various animals [21][24][30] - The growing trend of pet ownership is leading to a significant expansion in the pet services market, with projections indicating that the market size will exceed 300 billion yuan by 2024 [44][45] Group 2 - The emergence of specialized pet services, such as pet fitness centers and pet funerals, reflects a shift towards treating pets with the same care and attention as humans [33][42][48] - The pet industry is experiencing rapid growth, with the number of pet cats and dogs in China expected to surpass 124 million by 2024, indicating a strong market potential [44][45] - The emotional value derived from pet ownership is becoming increasingly recognized, with pet owners finding fulfillment and companionship through their relationships with their pets [58][60]