近年来，宠物经济大发展，带动了与之相关的一整套产业链繁荣，餐食、医疗、美容、殡葬位列其中。 一边是暴利的刻板印象，但另一边藏着不为人知的灰色地带。作为链条上"最后一程"的殡葬业，便是其 中的典型。当下，宠物殡葬正在成为新一条被追捧的造富赛道，关于宠物殡葬的每一个环节都成为可以 追求财富的一条"阳光大道"。不断扩大的市场规模，恩宠堂、派氦闻宠物Pet Heaven 等头部品牌融资成 功信息的传出，似乎让这些财富梦有了更多可信度。 但现实中却是另一番模样。投入几十万的加盟店最后只能维持三到五个月、宠物殡葬师证书不被认可、 证书考取涉及违规……北京商报记者调查发现，不少投身宠物殡葬业的掘金者并未如愿，甚至相距甚 远。 75%毛利堪比奢侈品 宠物殡葬行业正在成为普通人"财富梦"最容易实现的地方。 "宠物殡葬创业：今日收入8456！"张斌在小红书上发布了一条这样的帖子，这是他每天工作任务的一部 分——"编辑一个靠着宠物殡葬致富的小故事引流"。张斌是一家宠物殡葬品牌加盟业务的销售人员，能 否吸引到更多的咨询者、加盟者，和他工资直接挂钩。 "虽然月入十万有点夸张，但赚钱肯定是没问题。"按照张斌的预测，北京这样的一线城市，按 ...

"这个行业的毛利率可以达到75%左右，现在奢侈品行业的毛利率也就是60%—80%。" 北京商报记者丨张君花 近年来，宠物经济大发展，带动了与之相关的一整套产业链繁荣，餐食、医疗、美容、殡葬位列其中。一边是暴利的"刻板印象"，另一边藏着不为人知 的"灰色地带"。 作为链条上"最后一程"的殡葬业，便是其中的典型。当下，宠物殡葬正在成为新一条被追捧的造富赛道。从加盟宠物殡葬品牌店，到考取宠物殡葬师，关 于宠物殡葬的每一个环节都成为可以追求财富的一条"阳光大道"。不断扩大的市场规模，恩宠堂、派氦闻宠物Pet Heaven等头部品牌融资成功信息的传 出，似乎让这些财富梦有了更多可信度。 但这样的可信度在现实中却是另一番模样。投入几十万的加盟店最后只能维持三到五个月、宠物殡葬师证书不被认可、证书考取涉及违规……北京商报记 者调查发现，不少投身宠物殡葬业的掘金者并未如愿，甚至相距甚远。 75%?毛利堪比奢侈品 宠物殡葬行业正在成为普通人"财富梦"最容易实现的地方。 "宠物殡葬创业：今日收入8456！"张斌在小红书上发布了一条这样的帖子，这是他每天工作任务的一部分——"编辑一个靠着宠物殡葬致富的小故事引 流"。张斌是一家宠物 ...

近年来，宠物经济大发展，带动了与之相关的一整套产业链繁荣，餐食、医疗、美容、殡葬位列其中。一边是暴利的"刻板印象"，另一边藏着不为人知 的"灰色地带"。 作为链条上"最后一程"的殡葬业，便是其中的典型。当下，宠物殡葬正在成为新一条被追捧的造富赛道。从加盟宠物殡葬品牌店，到考取宠物殡葬师，关于 宠物殡葬的每一个环节都成为可以追求财富的一条"阳光大道"。不断扩大的市场规模，恩宠堂、派氦闻宠物Pet Heaven等头部品牌融资成功信息的传出，似 乎让这些财富梦有了更多可信度。 但这样的可信度在现实中却是另一番模样。投入几十万的加盟店最后只能维持三到五个月、宠物殡葬师证书不被认可、证书考取涉及违规……北京商报记者 调查发现，不少投身宠物殡葬业的掘金者并未如愿，甚至相距甚远。 75%?毛利堪比奢侈品 宠物殡葬行业正在成为普通人"财富梦"最容易实现的地方。 "宠物殡葬创业：今日收入8456！"张斌在小红书上发布了一条这样的帖子，这是他每天工作任务的一部分——"编辑一个靠着宠物殡葬致富的小故事引流"。 张斌是一家宠物殡葬品牌加盟业务的销售人员，能否吸引到更多的咨询者、加盟者，和他工资直接挂钩。 "虽然月入十万有点夸张，但赚 ...

Core Insights - The rise of pet memorial products reflects a shift in consumer behavior, where pets are increasingly viewed as family members, leading to a demand for emotional and ceremonial farewells [3][5][7] Industry Trends - The market for pet memorial products, including items like "pet money" and various ceremonial goods, has seen significant growth, with some stores achieving sales exceeding 10,000 units [1][3] - Over a hundred shops are now offering pet memorial products on various e-commerce platforms, indicating a burgeoning niche market [3] - The emotional consumption trend is primarily driven by younger consumers who seek meaningful ways to say goodbye to their pets, often purchasing multiple sets of products for this purpose [3][5] Consumer Behavior - Consumers express a desire for ritualistic farewells, with some requesting special packaging for their purchases, highlighting the importance of presentation in emotional spending [3][5] - There is a notable tension between the emotional value of these products and criticisms labeling them as superstitious or exploitative [3][5] Environmental Considerations - Concerns have been raised regarding the environmental impact of certain memorial products, particularly those that may contribute to pollution if burned [3][5] - The industry is seeing a shift towards more environmentally friendly options, with some businesses emphasizing the use of sustainable materials [5] Future Outlook - The pet memorial market is expected to evolve, with a growing emphasis on emotional services and environmentally conscious practices, suggesting a potential trend towards more regulated and responsible offerings [5][7]

Core Insights - The article highlights the growing trend of pet-friendly accommodations and services in the hospitality industry, driven by the increasing number of pet owners who consider their pets as family members [6][12][30] Group 1: Pet-Friendly Accommodation Trends - The search volume for pet-friendly accommodations increased by approximately 60% in Q1 2024 compared to Q4 2023, with a 40% year-on-year growth in bookings for pet-friendly listings [3][4] - During the May Day holiday, searches for pet-friendly hotels surged by 150%, with bookings increasing by 30% [4] - In Moganshan, over 50% of the 800+ homestays have adopted pet-friendly policies, indicating a structural shift in the accommodation market [7][8] Group 2: Economic Impact of Pet-Friendly Services - The pet economy is expanding, with the market expected to reach 4.5 trillion yuan by 2025, reflecting a shift from basic needs to emotional consumption [22][30] - High-end hotel groups like Mandarin Oriental and W Hotels have been early adopters of pet-friendly services, enhancing their offerings to attract pet owners [8][10] - The rise of pet-friendly services is seen as a key strategy for hotels to differentiate themselves in a competitive market [14][21] Group 3: Consumer Demographics and Preferences - Young pet owners, particularly those born in the 90s and 00s, are becoming the primary consumers in the pet industry, showing a willingness to spend on quality and personalized services for their pets [11][12] - Female guests aged 25-35 are the dominant demographic among pet-friendly hotel customers, often being urban professionals willing to invest in their pets [10][12] Group 4: Additional Services and Costs - Pet-friendly accommodations incur additional costs related to cleaning, supplies, and facilities, which can be offset by the willingness of pet owners to pay for enhanced services [16][21] - Hotels often charge extra fees for pet stays, with some high-end hotels charging up to 816.2 yuan per pet per stay, reflecting the premium nature of these services [20][21] Group 5: Emerging Pet-Related Industries - The pet industry is diversifying, with growth in sectors such as pet photography, grooming, and even pet funerals, indicating a comprehensive service ecosystem around pet ownership [24][29] - The demand for pet social events and experiences is rising, with organized activities becoming popular among pet owners [29][30]

Core Insights - The article emphasizes the importance of low-cost business opportunities for ordinary people in the context of economic trends, particularly focusing on the concept of "small but beautiful" businesses that require lower investment and offer quicker returns [4][33]. Group 1: Macro Trends and Business Logic - The current trend of consumption downgrade is identified as a long-term shift rather than a temporary fluctuation, driven by GDP slowdown and industrial restructuring [6][33]. - Historical references to Japan and the U.S. illustrate that businesses that survive economic downturns typically exhibit characteristics such as extreme cost-effectiveness, precise market segmentation, and high operational efficiency [6][33]. - A consensus on low-cost business models suggests an investment of around 150,000 yuan per store, with a management-light approach and a return on investment period of 12 to 24 months [7][33]. Group 2: High Opportunity Industries - The silver economy in China, with an aging population of 20%, presents significant growth potential, as it currently contributes only 5% to GDP compared to Japan's 30% [11][33]. - Opportunities in the silver economy include: - Soft food products tailored for the elderly, with a focus on affordability and large portions [13][33]. - Fitness centers specifically for middle-aged and elderly women, utilizing light exercise equipment and social engagement [13][33]. - Home modifications for elderly care, addressing essential needs for aging in place [13][33]. - The pet economy is highlighted as a low-penetration sector with significant opportunities, particularly in pet funerals and traditional Chinese medicine-based pet health products [14][15][33]. Group 3: Practical Business Models - In the restaurant industry, a shift towards lighter business models is recommended, focusing on a limited menu that emphasizes popular dishes to enhance customer retention [17][33]. - Successful case studies include: - A beauty service model that reduces operational complexity while maintaining high customer return rates [17][33]. - A fast-food chain that has thrived by optimizing space and staff efficiency, achieving significant revenue growth during economic downturns [17][33]. - Community-based dining models are proposed as a sustainable approach, leveraging local trust and repeat business, with a focus on affordable, home-style meals [30][33].

Core Viewpoint - The rise of the pet economy has led to an increasing number of families treating pets as family members, raising concerns about the handling of deceased pets and the lack of regulation in the pet funeral industry [1][3]. Industry Overview - The pet funeral industry is characterized by a lack of official processing points and a mix of private service providers, leading to gray areas in qualifications, environmental protection, and service standards [1][3]. - The pricing for pet cremation services varies significantly, with basic packages starting around 399 yuan and going up to over 5000 yuan depending on the size and services provided [2]. Regulatory Challenges - Many pet funeral service providers operate without the necessary legal permits, with only a few businesses having the required qualifications for "animal harmless treatment" [2][3]. - There is a notable absence of specific laws governing the pet funeral industry, with existing regulations primarily focused on animal epidemic prevention [5][6]. Consumer Concerns - Numerous complaints have been reported regarding price hikes and lack of transparency in services, with consumers often unable to verify the legitimacy of the cremation process [3][5]. - The emotional vulnerability of pet owners is exploited by some businesses, leading to significant emotional pricing and potential environmental and public health risks [5][6]. Recommendations for Improvement - Experts suggest that the industry needs to establish a regulatory framework that includes licensing and standards to ensure public health and safety [6]. - Proposals include creating a collaborative model between government and private sectors for pet body disposal, as well as exploring innovative solutions like mobile cremation services [6].

Core Viewpoint - The article discusses the rapid evolution of the pet industry in China, highlighting how it is mirroring human healthcare and lifestyle services, thus creating a booming market for pet-related services and products [5][32]. Group 1: Pet Healthcare - The Chinese Agricultural University Animal Hospital is compared to a top-tier human hospital, showcasing a professional healthcare system for pets that includes detailed examination reports and advanced medical procedures like CT scans and acupuncture [21][28]. - The hospital's success has led to it being dubbed the "Animal Concord Hospital," reflecting its high standards and effectiveness in treating pets [28][29]. - The article lists several five-star animal hospitals across China, indicating a growing recognition of quality in pet healthcare [31]. Group 2: Pet Industry Growth - The pet industry in China is experiencing significant growth, with the number of pet cats and dogs expected to exceed 124 million by 2024, and the market size projected to surpass 300 billion yuan in urban areas [46][47]. - The market is still underpenetrated compared to mature markets like the U.S., suggesting substantial growth potential [47]. - Various sectors within the pet industry, such as pet fitness centers and pet funerals, are emerging, indicating a trend towards more specialized and human-like services for pets [32][44]. Group 3: Emotional Value of Pet Ownership - Pet ownership is increasingly seen as a source of emotional support, with owners finding fulfillment and positive feedback from their relationships with pets [57][59]. - The article suggests that caring for pets allows individuals to address their own emotional needs and past traumas, making pet ownership a form of self-care [59][61]. - The emotional bond between pets and their owners is emphasized as a significant aspect of modern pet ownership, contributing to the overall growth of the pet industry [55][61].

Group 1 - The pet industry in China is increasingly mirroring human healthcare systems, with advanced veterinary services resembling those found in human hospitals [3][30][48] - The China Agricultural University Animal Hospital is recognized for its high level of care, offering a range of services including CT scans, acupuncture, and specialized treatments for various animals [21][24][30] - The growing trend of pet ownership is leading to a significant expansion in the pet services market, with projections indicating that the market size will exceed 300 billion yuan by 2024 [44][45] Group 2 - The emergence of specialized pet services, such as pet fitness centers and pet funerals, reflects a shift towards treating pets with the same care and attention as humans [33][42][48] - The pet industry is experiencing rapid growth, with the number of pet cats and dogs in China expected to surpass 124 million by 2024, indicating a strong market potential [44][45] - The emotional value derived from pet ownership is becoming increasingly recognized, with pet owners finding fulfillment and companionship through their relationships with their pets [58][60]

Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a focus on specialized veterinary care, fitness, education, and even funeral services for pets, reflecting a growing market driven by pet ownership and emotional connections between pets and their owners [4][56][78]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [10][12][28]. - The hospital offers advanced medical services, including CT scans and acupuncture, showcasing a high level of veterinary care that parallels human healthcare standards [32][41][52]. - The hospital's success has led to its recognition as a top-tier facility, with the Chinese Veterinary Association rating it as a five-star institution [53][55]. Group 2: Pet Fitness and Wellness - The emergence of pet gyms in cities like Shanghai indicates a trend where pet fitness services are designed to mirror high-end human fitness centers, offering facilities for exercise and rehabilitation [57][60][63]. - Pet owners are increasingly investing in their pets' health and fitness, recognizing the importance of maintaining a healthy lifestyle for their pets to reduce disease risks [65][66]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include various activities and even graduation certificates, reflecting a competitive environment similar to human education systems [71][72]. - Services that claim to facilitate communication between pets and owners have gained popularity, indicating a market for emotional connection and understanding [68][69]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with pricing based on pet weight, showcasing a growing market for end-of-life care [73][76]. - The emotional investment in pets extends to their afterlife, with services that cater to owners' desires for respectful farewells [75][76]. Group 5: Market Growth and Potential - The pet population in China is projected to exceed 124 million by 2024, contributing to a market size that is expected to surpass 300 billion yuan (approximately 42.5 billion USD) by 2024 and 400 billion yuan (approximately 56.5 billion USD) by 2027 [78][82]. - The current pet market penetration in China is significantly lower than in mature markets, indicating substantial growth potential [84][86]. Group 6: Emotional Value and Human Connection - The relationship between pets and their owners is characterized by mutual emotional support, with pet ownership providing significant emotional value to individuals [99][101]. - Many young pet owners view caring for pets as a way to address personal emotional needs, reflecting a deeper psychological connection [112][114].