在潮玩、购物、文旅、宠物、科技、餐饮等众多领域，中国情绪消费市场规模快速增长 情绪成为核心经济驱动力 人们去健身房很常见，但不常见的是，宠物也可以去健身房了。 在上海，一家刚开的宠物健身房在社交媒体上引发关注，里面有跑步机、泳池，还提供按摩、运动功能 检查等服务，售价单次599元，或者月卡1980元、季卡4980元、年卡19800元，主要针对有减重、运动康 复需求的宠物。 "我家小狗之前出车祸被车压到了后腿，已经做过手术了，但走路还是有点不行。所以我带他来宠物健 身房试试，看有没有希望完全康复。"一位宠物主人这样告诉《财经》记者。 文｜《财经》记者 王静仪 编辑｜王延春 进入2026年，"爱你老己"成为首个走红的网络热梗。"爱自己"的理念引发广泛共鸣的同时，悦己消费也 顺势形成2026年初的第一股消费浪潮。 岁末年初辞旧迎新之际，犒劳自己本是常事：买平时不舍得买的大牌产品、出门旅行、给家里添置东 西，给爱宠也要制备一身新年服饰……2026年的新趋势在于，人们的消费重心之一转向情感满足，从基 础消费升级为高品质、高情感附加的悦己消费。 上海白领王女士最近花300元给自家小狗买了一件毛衣，"红绿配色，很圣诞节。虽 ...

Core Insights - The pet service market in China is rapidly expanding, with a significant increase in specialized services such as professional hydrotherapy, daycare, and customized meal plans for pets [1] - The trend of pet humanization is becoming more pronounced, with over 70 million urban households in China owning pets, leading to increased spending on pet care services [1] - The ongoing consumption upgrade is driving the demand for professional and diversified pet services, indicating a substantial market potential in the pet economy [1] Industry Trends - The emergence of specialized pet services is redefining the relationship between pets and their owners, moving beyond basic care to include emotional and psychological fulfillment [1] - Monthly expenditures for pet owners often exceed several thousand yuan, reflecting a willingness to invest in comprehensive care options such as full-day daycare, professional training, and spa treatments [1] - The pet service market is witnessing a shift towards professionalization and segmentation, aligning with broader consumer trends in China [1]

Core Viewpoint - The pet industry in China is experiencing growth with emerging services like pet kindergartens and fitness centers, driven by changing consumer demands among young pet owners [2][8] Group 1: Market Trends - There is a rising trend in pet care services, with young pet owners seeking daycare, training, and fitness options for their pets [2][4] - A report from Taobao indicates that fitness and education are key trends in pet ownership, highlighting a shift in consumer preferences [2] Group 2: Business Models - The pet kindergarten model is gaining traction, offering daily care and activities for pets while their owners are at work, aiming to alleviate boredom and destructive behavior [5][6] - The pet fitness center, the first of its kind in China, combines rehabilitation and fitness services, catering to both healthy and recovering pets [9][10] Group 3: Challenges and Opportunities - Despite the demand, businesses face challenges such as high operational costs and the need for consumer education in lower-tier cities [4][6][11] - The pet industry is not as straightforward as it seems; it requires significant investment and time to establish a customer base and achieve profitability [8][11][12] Group 4: Consumer Demographics - Target customers are identified as a niche group, primarily young couples with disposable income who view pets as family members [6][8] - The market for pet services is still developing, with many potential customers unfamiliar with concepts like pet kindergartens and fitness centers [6][12]

Core Viewpoint - The article discusses the rapid evolution of the pet industry in China, highlighting how it is mirroring human healthcare and lifestyle services, thus creating a booming market for pet-related services and products [5][32]. Group 1: Pet Healthcare - The Chinese Agricultural University Animal Hospital is compared to a top-tier human hospital, showcasing a professional healthcare system for pets that includes detailed examination reports and advanced medical procedures like CT scans and acupuncture [21][28]. - The hospital's success has led to it being dubbed the "Animal Concord Hospital," reflecting its high standards and effectiveness in treating pets [28][29]. - The article lists several five-star animal hospitals across China, indicating a growing recognition of quality in pet healthcare [31]. Group 2: Pet Industry Growth - The pet industry in China is experiencing significant growth, with the number of pet cats and dogs expected to exceed 124 million by 2024, and the market size projected to surpass 300 billion yuan in urban areas [46][47]. - The market is still underpenetrated compared to mature markets like the U.S., suggesting substantial growth potential [47]. - Various sectors within the pet industry, such as pet fitness centers and pet funerals, are emerging, indicating a trend towards more specialized and human-like services for pets [32][44]. Group 3: Emotional Value of Pet Ownership - Pet ownership is increasingly seen as a source of emotional support, with owners finding fulfillment and positive feedback from their relationships with pets [57][59]. - The article suggests that caring for pets allows individuals to address their own emotional needs and past traumas, making pet ownership a form of self-care [59][61]. - The emotional bond between pets and their owners is emphasized as a significant aspect of modern pet ownership, contributing to the overall growth of the pet industry [55][61].

Group 1 - The pet industry in China is increasingly mirroring human healthcare systems, with advanced veterinary services resembling those found in human hospitals [3][30][48] - The China Agricultural University Animal Hospital is recognized for its high level of care, offering a range of services including CT scans, acupuncture, and specialized treatments for various animals [21][24][30] - The growing trend of pet ownership is leading to a significant expansion in the pet services market, with projections indicating that the market size will exceed 300 billion yuan by 2024 [44][45] Group 2 - The emergence of specialized pet services, such as pet fitness centers and pet funerals, reflects a shift towards treating pets with the same care and attention as humans [33][42][48] - The pet industry is experiencing rapid growth, with the number of pet cats and dogs in China expected to surpass 124 million by 2024, indicating a strong market potential [44][45] - The emotional value derived from pet ownership is becoming increasingly recognized, with pet owners finding fulfillment and companionship through their relationships with their pets [58][60]

Core Viewpoint - The pet industry in China is increasingly mirroring human services, with a growing emphasis on professional veterinary care and various pet-related services that reflect human lifestyles and needs [5][50]. Group 1: Veterinary Services - The Chinese Agricultural University Animal Hospital has adopted a hospital-like process for pet treatment, including registration, payment, and detailed medical examinations, similar to human hospitals [7][8][25]. - Advanced medical services for pets, such as CT scans and acupuncture, are now available, showcasing a high level of professionalism in veterinary care [28][36][39]. - The hospital's success has led to its recognition as the "Peking Union Medical College Hospital" of the animal world, indicating a high standard of care [45]. Group 2: Pet Fitness and Wellness - The emergence of pet fitness centers in China reflects a trend where pet care services are designed to parallel human health and fitness facilities, including services like pet yoga and rehabilitation [51][53]. - Pet owners are increasingly investing in their pets' health to reduce disease risks and extend their lifespans, mirroring human health concerns [55]. Group 3: Pet Education and Communication - The pet education sector is evolving, with structured programs that include training and care, similar to human educational systems, complete with graduation certificates [60][61]. - Innovative communication methods between pets and owners, such as "pet communication" techniques, have gained popularity, indicating a growing market for pet-related services [58][59]. Group 4: Pet Funeral Services - The pet funeral industry has developed comprehensive services, including cremation and memorial options, with prices reaching up to 2000 yuan for various packages based on pet weight [66][67]. - This sector reflects the emotional investment pet owners have in their pets, further indicating the industry's growth potential [63]. Group 5: Market Growth and Potential - As of 2017, China ranked second globally in pet cat and dog population, with projections indicating that by 2024, the number will exceed 124 million [71]. - The market size for urban pet services is expected to surpass 300 billion yuan by 2024, with further growth anticipated, highlighting the industry's vast potential [72][73]. - The current pet service penetration in China is significantly lower than in mature markets, suggesting substantial room for growth [73][74].

Core Viewpoint - The pet industry in China is increasingly mirroring human healthcare and lifestyle services, indicating a significant market evolution and growth potential [1][44]. Group 1: Veterinary Services - The China Agricultural University Animal Hospital has adopted a professional approach similar to human hospitals, featuring processes like registration, payment, and detailed medical examinations [2][4][13]. - The hospital offers advanced medical services, including CT scans and acupuncture for pets, showcasing a high level of veterinary care [15][20][23]. - The hospital's success has led to its recognition as the "Animal Concord Hospital," reflecting its reputation in the veterinary field [29]. Group 2: Market Growth and Trends - The number of pet cats and dogs in China is projected to exceed 124 million by 2024, positioning China as the second-largest pet market globally [44]. - The urban pet market is expected to surpass 300 billion yuan in 2024, with forecasts suggesting it could exceed 400 billion yuan by 2027 [44]. - The pet service industry is diversifying, with offerings such as pet fitness centers and pet funerals, indicating a trend towards premium services [32][41]. Group 3: Emotional and Social Aspects - Pet ownership is increasingly seen as a source of emotional value, providing companionship and a sense of purpose for owners [55][57]. - The relationship between pets and their owners is characterized by mutual emotional support, with owners often finding solace and fulfillment through their pets [55][59]. - The trend of treating pets with high-quality care reflects broader societal changes, where pet owners seek to provide the best for their pets as a form of self-fulfillment [57].