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萌宠“称霸”万亿赛道:资本狂飙,宠物经济全链开花
Huan Qiu Wang· 2025-06-12 04:29
Group 1 - The pet economy is experiencing significant growth, with the market size reaching 300.2 billion yuan in 2024, a year-on-year increase of 7.5% [1][3] - By 2028, the market size of China's pet economy is expected to reach 1.15 trillion yuan, indicating a strong upward trend [1][3] - The Wind pet economy index has shown a cumulative increase of 35.39% year-to-date as of June 11 [1] Group 2 - The pet economy's growth is driven by urbanization, digitalization, changing family structures, emotional needs, and technological advancements [1][3] - The industry is expanding from basic services like food and medical care to a comprehensive service ecosystem covering the entire lifecycle of pets [3][4] - The concept of "pet-friendly" spaces is becoming popular in major cities, enhancing customer traffic in pet-friendly cafes and other venues [3] Group 3 - New retail brands in the pet food sector, such as "Pet Fresh," are emerging, with significant funding rounds like a recent $25 million angel round [3] - Major brands, including Adidas, are entering the pet market, targeting younger consumers with pet apparel [3] - A-share listed companies are also investing in the pet sector, with companies like Three Squirrels establishing pet food subsidiaries [3][4] Group 4 - The pet food segment remains the foundation of the pet industry, with online channels dominating the market [4] - The integration of the pet economy with technology, cultural tourism, and biotechnology is driving innovation in the sector [4] - Companies with strong product development, brand building, and resource integration capabilities are likely to thrive amid industry changes [4]