宠物驱虫药海乐旺
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2025上半年宠物行业事件盘点,这六大趋势值得关注
Sou Hu Cai Jing· 2025-07-31 12:41
Group 1: Industry Trends - The pet industry is experiencing a trend of mergers and acquisitions, with companies integrating resources to enhance scale and influence, reflecting the professionalization and concentration of the pet economy [4] - Leading companies are accelerating mergers and capital operations to expand market share, with significant investments flowing into the pet sector [4] - Domestic companies are globalizing their supply chains by establishing overseas factories and expanding markets to cope with tariff pressures [4] Group 2: Policy and Standards - Policies are being continuously improved at both national and local levels to support industry standardization and innovation, including the release of over ten pet-related standards by the Ministry of Agriculture and Rural Affairs [5] - Local governments are implementing special policies to promote the pet economy, such as pilot programs for pet transportation services on high-speed trains [5] Group 3: Specialization and Technology - The industry is advancing towards data-driven, technological, and specialized development, with increased collaboration between academia and industry [6] - New initiatives include the establishment of a canine and feline behavioral big data center and the launch of an AI model for pet medical services [6] Group 4: Cross-Industry Involvement - Non-pet industry giants are entering the pet market through business extensions or collaborations, diversifying pet consumption scenarios [7] - Examples include the launch of a pet brand by a popular snack company and a delivery service specifically for pets by a ride-hailing company [7] Group 5: Notable Events - Significant events in the first half of 2025 include the establishment of a pet economic industrial park in Beijing and the opening of a new pet food retail brand in Shanghai [9][13] - The first pet-related IPO in the Chinese animal health sector occurred with a company listing on NASDAQ [10] - The establishment of the first undergraduate program in pet studies at a Chinese university marks a milestone in the industry's educational development [6][38]