作者：子超@宠业家 编辑注：自2019年起，宠业家便持续以半年为周期，为读者梳理宠物行业的重要动态与趋势。如今2025年已悄然过半，站在这个承上启下的时间节点，我 们特别为读者精心整理了上半年宠物行业那些值得关注的事件。 头部企业通过横向并购或垂直整合扩大市场份额，资本加速涌入宠物赛道。宁波贝安生物收购新兴品牌Needcat、天元宠物并购B2B平台【它品】及淘通 科技、海南发展收购杭州网营科技、中宠股份收购佳实农业； 3、产业链全球化布局 国内企业积极出海，通过海外设厂或市场拓展应对关税压力，提升国际竞争力。上半年依依股份在柬埔寨设厂、天元宠物投建柬埔寨基地、科奈尔（中 国）越南建厂、海正动保驱虫药登陆越南市场、中誉宠食官宣建设中东宠食工厂。 4、政策与标准持续完善 1、展会并购与合作火热 行业展会通过并购或合作整合资源，提升规模与影响力，反映宠物经济专业化、集中化趋势。上半年TOPS它博会母公司上海它布斯展览有限公司与成都 宠博会母公司天一智讯文化传播成都有限公司达成战略合作、东西部小动物临床兽医师大会母公司被法国智奥会展集团收购 2、企业加速并购与资本运作 政策从国家标准到地方扶持多维度推进，为行业规范化 ...

Core Insights - The launch of Vet1 by New Ruipeng Group marks a significant breakthrough in the integration of AI technology within the pet medical industry, utilizing millions of clinical data and expert veterinary insights for advanced diagnostic capabilities [1] - The pet medical industry is experiencing a transformation driven by changing consumer demands, with pet owners seeking more specialized and precise medical services for their pets [3][4] Industry Demand Transformation - Increased household income and urbanization have led to pets being viewed as core family members, resulting in a shift from basic healthcare needs to a demand for specialized medical services [3][4] - The demand for precise diagnostics and treatment for complex diseases is surging, with a reported shortage of 300,000 veterinary professionals and inconsistent treatment standards posing challenges to the industry [3][4] Shift from Basic to Precision Medical Care - The pet economy in China is projected to exceed 300 billion yuan in 2024, with medical services being a core growth area driven by pet owners' evolving expectations for comprehensive care [4] - Pet owners are increasingly dissatisfied with basic services and are seeking advanced diagnostic and treatment options for serious health issues, reflecting a significant change in consumer expectations [5] Specialization as a Competitive Advantage - The competitive landscape is intensifying, with specialization in veterinary services becoming crucial for differentiation and establishing technical barriers [5][6] - New Ruipeng is developing a specialized system with 15 departments and investing in advanced equipment to enhance service quality and efficiency in pet healthcare [3][5] Addressing Diverse Needs - The traditional "generalist" approach in veterinary care is inadequate for addressing the unique physiological and behavioral needs of different pet species, leading to the establishment of specialized services [6][8] - Facilities designed specifically for cats and exotic pets are emerging, providing tailored environments and care that alleviate stress and improve the overall treatment experience [6][8] Conclusion - The pet medical industry in China is undergoing a profound transformation driven by upgraded consumer demands and competitive pressures, pushing towards a more specialized and efficient healthcare model for pets [8]