Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei has brought attention to the marketing consulting firm Huayi Huayi, which is associated with Xibei, highlighting issues of high consulting fees and the effectiveness of marketing strategies in the industry [1][6]. Group 1: Company Insights - Huayi Huayi, founded in 2002 by brothers Hua Shan and Hua Nan, is known for its "super symbol" theory and has helped Xibei grow from a local brand to a national dining choice [6]. - The firm has charged over 60 million yuan (approximately 8.5 million USD) for ten years of consulting services for Xibei, indicating a high annual fee of around 6 million yuan (approximately 850,000 USD) [6]. - Other notable clients of Huayi Huayi include Haidilao, Mixue Ice City, Libai, and Rant Tea, showcasing its influence in the industry [6]. Group 2: Industry Trends - The marketing consulting industry is experiencing a rise in firms like Junzhi and Qiaodong, which are competing for market share against international giants through high-profile advertising, particularly in airports [9]. - The controversy surrounding Xibei has revealed deeper issues within the consulting industry, such as an over-reliance on branding and marketing strategies at the expense of product quality and consumer experience [9]. - High consulting fees do not necessarily correlate with value delivered, especially during crisis management situations where effective advice may be lacking [9].