Core Insights - The launch of Li Jiaqi's new live streaming channel "All Parents' Happy Home" targets the silver economy, focusing on the elderly consumer demographic [1][3][8] - The channel has quickly gained popularity, with over 2.4 million views on its first day and accumulating 230,600 followers within three days [1][3] - The live streaming format has adapted to suit older audiences, featuring a slower pace and a more family-oriented atmosphere [6][12] Group 1: Market Trends - The silver economy is becoming a significant focus for the live streaming industry, with increasing numbers of channels targeting elderly consumers [8][11] - Data shows that the elderly demographic is increasingly engaging with online content, with an average of 129 hours of internet usage per month, indicating potential for e-commerce growth [9] - The overall cosmetics market in China is experiencing a slowdown, with retail sales down 2.7% year-on-year as of April 2024, prompting a shift in focus for established beauty influencers [6][7] Group 2: Product Offerings - The "Happy Home" live streaming channel features over 130 product links, including elder clothing, health supplements, and home medical devices, with a wide price range [4][6] - The average price for elder clothing is around 100 yuan, while some gold jewelry items can reach up to 10,000 yuan, showcasing a diverse product range [4] Group 3: Consumer Behavior - Elderly consumers show a higher emotional connection to live streaming, often valuing the interaction with hosts over the products themselves, leading to impulsive purchasing behavior [11][12] - A survey indicated that over 63% of elderly consumers enjoy the atmosphere of live streaming and the interaction with hosts, which significantly influences their purchasing decisions [11]