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装修业探索后付费模式
Jing Ji Guan Cha Bao· 2025-12-12 07:47
在支付宝推出装修宝前,一些装修企业已经开始和金融机构合作探索后付费模式。2025年6月,圣都家 装与中信银行推出资金存管业务,名匠装饰、点石家装等家装企业联合平安银行推出家装资金安全保 函。 陈炜说,家装企业重营销、轻服务,差的服务很少被惩罚,爱空间希望通过与家装宝合作建立一个服务 得到奖赏的闭环,倒逼企业提升服务。 后付费模式 (原标题:装修业探索后付费模式) 经济观察报 记者 田国宝 2025年12月上旬,爱空间与支付宝旗下的家装宝签署资金存管合作协议。爱空间创始人陈炜说,2026年 3月起,爱空间的装修业务将全部转为后付费模式。 传统家装行业采取预付费模式,客户与装修公司签订完装修合同,需要支付部分或全部装修款;后付费 模式下,客户不需要预先付款,双方签订合同确定装修金额,业主将金额转入支付宝专户,按照装修节 点验收,确认满意后支付相应款项。 支付宝于2025年7月推出家装宝业务,目前在上海、杭州、贵阳、昆明、重庆、长沙、青岛、南宁等地 与数十家装修企业达成合作协议,爱空间是家装宝在北京合作的首家装修企业。 相比之下,后付费模式将总工程款按施工节点分配,节点验收合格后支付对应比例款项,竣工节点支付 最后 ...
敢为行业先 陈炜用“服务先行”重树行业基石
Zhong Guo Jing Ji Wang· 2025-12-04 03:04
破解家装行业痛点,重拾消费信心,一改"先交款、后服务"的行业规则,爱空间携手支付宝,推 出"钱随进度走,款按质量付"的家装全流程新模式,正在用实际行动给寒冬中的家装业带来希冀。 在电商领域,资金由第三方平台存管、"确认收货"后再付款早已是普遍模式,这么"香"的支付模式 能不能搬来夯实家装行业的信任基石?爱空间直面行业沉疴,肩负起品牌责任,与支付宝牵手,正是以 主动破局的姿态推动行业信任革新的初衷。 在陈炜看来,家装行业是既具备了产品属性,又具备了服务属性的行业,它的供应链,它的产业功 能,它显示出来的样板间的产品,包括它的数字化的信息系统,其实是一个产品属性。但是我们的设计 师服务、管家服务更多的是一个服务属性。 "今天消费者在这个时代越来越需要一个好的服务呈现出好的品质,好的贴心的体验,来完成这件 事情,所以只有通过把主动权交回给客户,真正让客户满意了,才能释放出来资金,让装修公司得到资 金的确认,是能够把这个行业的服务再拉伸到一个更高的台阶,我们希望通过这样的方式倒逼自己把服 务做得更好,我相信这种方式势必一定会让我们爱空间自己把服务做得更好,这是一个主动权交换的问 题。"陈炜说。 与支付宝合作之后,爱空 ...
监管闭环、企业补位、市场焕新……告别 “九九八十一难” 家装行业重构防“暴雷”防线
Sou Hu Cai Jing· 2025-09-25 11:59
Core Insights - Alipay's "Home Decoration Treasure" service has gained significant attention, attracting over 50,000 homeowners for appointments within three days, reflecting the urgent demand for quality upgrades in the home decoration industry [1] - The rapid rise of this service highlights the industry's shift towards regulatory compliance and quality assurance following a series of trust crises due to previous financial collapses [1] Group 1: Industry Challenges - The collapse of "internet celebrity decoration companies" like Zhu Fan Er, which left over 800 unfinished projects and millions in supplier debts, exemplifies the industry's ongoing issues [4] - Consumer complaints in the furniture sector reached 33,822 in 2024, a 20.95% increase year-on-year, revealing three critical problems within the industry [5] - The prevalent "fund pool" model, where companies collect advance payments from homeowners while withholding payments to suppliers, has been identified as a core reason for financial failures [5] Group 2: Industry Response and Recovery - In response to the crisis, industry associations and leading companies have collaborated to establish a protection network for consumer rights, transitioning from crisis management to systematic upgrades [6][7] - The establishment of a "rescue alliance" consisting of 12 qualified decoration companies has helped restart construction on 237 halted projects, with over 30% of supplier debts resolved through debt restructuring [6] Group 3: Long-term Solutions and Innovations - The China Building Decoration Association is spearheading reforms to address fragmented regulations and misconceptions about advance payment models, aiming to reduce risks of financial collapse [7] - Leading companies are implementing various initiatives, such as cost reduction strategies and enhanced service commitments, to rebuild consumer trust and improve operational efficiency [8] Group 4: Regulatory Developments - New regulations mandate that renovation loans must utilize third-party escrow services, preventing direct transfers to decoration companies, thereby mitigating risks at the source [9] - The Shanghai pilot "home decoration fund supervision platform" has integrated over 200 companies, ensuring traceability and regulatory oversight of funds [9] Group 5: Market Opportunities - The inclusion of home decoration in the consumer subsidy program for old-for-new exchanges is expected to stimulate market growth, potentially exceeding one trillion in scale [10] - The industry is undergoing a transformation from a "traffic-driven" model to a "value-driven" approach, emphasizing meticulous operations and systemic changes across regulatory, corporate, market, and consumer dimensions [11][12]