Core Insights - The rise of live-streaming e-commerce is redefining agricultural harvests, with significant sales figures reported in the recent Douyin e-commerce agricultural product consumption white paper [1][6] - The white paper indicates that from September 2024 to September 2025, Douyin e-commerce sold a total of 10.2 billion agricultural specialty products, averaging 24.48 million packages shipped daily across China [6][10] Group 1: Sales and Consumer Trends - Douyin e-commerce has seen a substantial increase in agricultural product sales, with 10.2 billion units sold and a daily average of 24.48 million packages [6][10] - The top five regions for consumer purchases of agricultural products are Guangdong, Jiangsu, Zhejiang, Shandong, and Henan [6][10] - Specific products like Shouguang bell peppers experienced a dramatic increase in sales, with 10 million pounds sold in two months, resulting in a 64-fold increase in transaction value compared to the previous year [9][10] Group 2: Impact on Farmers and New Agricultural Entrepreneurs - Farmers like Lv Yuxia have transitioned to digital platforms, selling their products online and reaching a wider audience, with her selling 80,000 orders of peaches during the season [3][5] - The number of agricultural product live-streaming merchants increased by 51% over the past year, with over 5.46 million creators actively selling agricultural products [10] - The Douyin e-commerce platform has empowered new farmers, enabling them to share their stories and products, thus enhancing their income and connecting them with consumers [12][15] Group 3: Future of Agricultural E-commerce - The 2025 Douyin e-commerce harvest festival highlighted the collaboration between creators, e-commerce operators, and agricultural experts to explore new technologies and business models [13][15] - The agricultural sector is expected to evolve towards a more integrated model, combining product sales with cultural tourism to stimulate rural economies [15]