一年好景君须记，最是橙黄橘绿时。秋冬时节，各类柑橘相继成熟上市，为大众餐桌增添甜蜜滋味。近年来，随着直播电商兴起，一批"久在深山无人 知"的小众柑橘品类也逐渐走入消费者视野，轮番成为直播间里的"顶流"。 11月11日，抖音电商发布的2025柑橘消费趋势报告显示，2024年10月至2025年10月，平台累计卖出各类柑橘橙1.47亿单，合计约8亿斤，成交额同比增长 31%，江苏则成为全国柑橘消费第一大省。 中国人喜食柑橘的传统历史悠久。每年7月起，云南早熟蜜桔率先拉开尝鲜序幕；10月前后，川渝的爱媛果冻橙迎来成熟期；进入11月，江西脐橙、湖南 冰糖橙、浙江红美人、广东贡柑、广西砂糖橘接力登场；跨过年关，1月至4月有广西沃柑坐镇，湖北秭归春橙更能一直供应到次年5月。 7月 8月 9月 10月 11月 12月 早熟蜜糖 | 球 来 SUE NEW 内容来源:《抖音电商2025柑橘消费趋势报告》 数据周期： 2024年10月21日0:00-2025年10月20日24:00 同比周期： 2023年10月21日0:00-2024年10月20日24:00 报告显示，四川春见粑粑柑、四川爱媛果冻橙、江西赣南脐橙、湖北秭归脐橙、 ...

Core Insights - The rise of live-streaming e-commerce is redefining agricultural harvests, with significant sales figures reported in the recent Douyin e-commerce agricultural product consumption white paper [1][6] - The white paper indicates that from September 2024 to September 2025, Douyin e-commerce sold a total of 10.2 billion agricultural specialty products, averaging 24.48 million packages shipped daily across China [6][10] Group 1: Sales and Consumer Trends - Douyin e-commerce has seen a substantial increase in agricultural product sales, with 10.2 billion units sold and a daily average of 24.48 million packages [6][10] - The top five regions for consumer purchases of agricultural products are Guangdong, Jiangsu, Zhejiang, Shandong, and Henan [6][10] - Specific products like Shouguang bell peppers experienced a dramatic increase in sales, with 10 million pounds sold in two months, resulting in a 64-fold increase in transaction value compared to the previous year [9][10] Group 2: Impact on Farmers and New Agricultural Entrepreneurs - Farmers like Lv Yuxia have transitioned to digital platforms, selling their products online and reaching a wider audience, with her selling 80,000 orders of peaches during the season [3][5] - The number of agricultural product live-streaming merchants increased by 51% over the past year, with over 5.46 million creators actively selling agricultural products [10] - The Douyin e-commerce platform has empowered new farmers, enabling them to share their stories and products, thus enhancing their income and connecting them with consumers [12][15] Group 3: Future of Agricultural E-commerce - The 2025 Douyin e-commerce harvest festival highlighted the collaboration between creators, e-commerce operators, and agricultural experts to explore new technologies and business models [13][15] - The agricultural sector is expected to evolve towards a more integrated model, combining product sales with cultural tourism to stimulate rural economies [15]

Core Viewpoint - The event "Celebrating Harvest and Promoting Income" organized by the Baoji Supply and Marketing Cooperative aims to leverage live-streaming e-commerce to enhance agricultural production and increase farmers' income through the promotion of "Guo Wang Sweet Potato" [1][7]. Group 1: Event Overview - The live-streaming e-commerce event took place on September 1 in Guo Wang Town, focusing on the promotion of "Guo Wang Sweet Potato" to expand sales channels and support farmers' income [1]. - The event featured a full-chain presentation model, showcasing the harvesting and distribution processes of "Guo Wang Sweet Potato" from the fields to consumers [3]. Group 2: Product Promotion - The live-stream emphasized the core characteristics of "Guo Wang Sweet Potato," highlighting its taste, texture, and nutritional benefits, including high starch, protein, and sugar content [5]. - Various cooking methods for sweet potatoes were demonstrated during the live-stream, enhancing consumer interest and engagement [5]. Group 3: Future Plans - The Tai Bai County Supply and Marketing Cooperative plans to continue regular live-streaming sessions on the "Tai Bai Supply and Marketing" Douyin account to promote local specialty agricultural products and support county-level industrial revitalization [7].