Core Insights - The article highlights the transformation of the ecological environment in Mengyin County, Shandong, where green mountains and clean water have become sources of wealth for local farmers, illustrating the concept that "lucid waters and lush mountains are invaluable assets" [1][15] Group 1: Ecological Development - Mengyin County has achieved a forest coverage rate exceeding 73%, with effective governance of its natural resources, including the management of the Yunmeng Lake, which maintains water quality at a stable national Class II standard [4] - The county has implemented a series of ecological initiatives, including household toilet renovations, wastewater treatment, and the elimination of polluting livestock practices, resulting in over 75% of villages effectively managing their wastewater [4][10] Group 2: Economic Growth through Ecology - The county has capitalized on its ecological resources by developing a robust peach industry, with 710,000 acres dedicated to peach orchards, leading to a brand value of "Mengyin Peach" at 26.644 billion yuan, making it a leader in both area and production at the county level [5] - The average annual income from fruit for local farmers exceeds 30,000 yuan per person, with household income surpassing 110,000 yuan [5] Group 3: Tourism and Cultural Integration - Mengyin County is leveraging its national wetland park and 5A-rated scenic areas to promote comprehensive tourism, creating projects like the "Yunmeng Pearl Ecological Cultural Tourism Resort," which includes various recreational and hospitality services [9] - The integration of beekeeping and tourism has led to the establishment of bee-themed attractions, enhancing visitor experiences and contributing to local economic growth [9] Group 4: Financial Innovations for Ecological Value - The county has developed mechanisms to realize the value of ecological products, with an estimated ecological system production value (GEP) of 35.568 billion yuan, allowing for tangible measurement of ecological benefits [10] - Innovative financial products, such as ecological loans and carbon finance, have been introduced to convert green resources into financial assets, supporting the growth of the peach, beekeeping, and tourism sectors [10]

Core Viewpoint - The establishment of the "Mengyin Peach Base" by China Resources Wanjia marks a significant step in promoting local agricultural products and enhancing rural revitalization efforts in Mengyin, known for its high-quality peaches [1][10]. Group 1: Company Initiatives - China Resources Wanjia has launched the "Mengyin Peach Base" to support local agriculture and promote the unique qualities of Mengyin peaches [1][12]. - The company collaborates with Jinkui Agricultural Technology Co., Ltd. to enhance the quality and market reach of Mengyin peaches, leveraging scientific standards in cultivation [7][9]. Group 2: Agricultural Significance - Mengyin peaches are renowned for their large size and sweetness, with a cultivation history dating back over 2000 years, benefiting from the region's unique geographical and climatic conditions [3][5]. - The area is recognized as a national geographical indication agricultural product, highlighting the quality and heritage of Mengyin peaches [5][10]. Group 3: Community Impact - The "Yimeng Huaren Hope Town" project aims to improve the local environment and support agricultural development, benefiting 182 households and 748 villagers [10]. - The initiative is part of a broader strategy to revitalize rural areas through agricultural innovation and community engagement [10][12]. Group 4: Product Offerings - China Resources Wanjia is set to launch various peach varieties, including Huangmao Pan Peach and Rainbow Yellow Butter Peach, emphasizing their unique flavors and quality [5][14]. - The company aims to provide consumers with healthy, regionally distinctive food products, enhancing the overall consumer experience [12][14].

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].