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一辆直营车日销八万支雪糕,“雪糕论斤称”带火济南老字号
Qi Lu Wan Bao Wang· 2025-05-28 03:32
Group 1 - The core viewpoint of the article highlights how the traditional ice cream brand Qunkang is adapting to market changes through product innovation and new sales models to find growth in a competitive landscape [1][2]. - Qunkang has introduced a new sales model of selling ice cream by weight at a price of 18 yuan per kilogram, which averages to less than 0.5 yuan per piece, attracting consumers with lower spending thresholds and diverse flavor options [2][3]. - The company has launched 18 new flavors across three series, focusing on health, low sugar, and rich taste to meet consumer demands for variety and quality [4]. Group 2 - Qunkang's production capacity is significant, with the ability to produce approximately 400,000 ice creams daily, and a single mobile ice cream cabinet can sell 80,000 pieces in one day [2][4]. - The company plans to deploy over 100 mobile sales vehicles in high-traffic areas of Jinan to stimulate summer consumption and enhance market coverage [4]. - Qunkang aims to maintain a balance between traditional products and innovation, with plans to introduce premium products in the next three years to target the high-end market while strengthening emotional connections with younger consumers [4][5].