Core Viewpoint - Chayan Yuese, a popular tea brand, is expanding internationally by adopting an online-only model, focusing on the North American market rather than traditional physical store openings [5][6][28]. Group 1: Company Strategy - Chayan Yuese has chosen to enter the North American market without physical stores, utilizing e-commerce platforms such as Shopify, Amazon, TikTok Shop, Walmart, Weee, and Yami [6][18]. - The brand is launching over 40 products, primarily snacks and cultural items, rather than its signature milk tea, which reflects a strategic shift to cater to the online market [3][7][28]. - The company has been cautious in its expansion, previously focusing on regional growth in China before venturing abroad [13][17]. Group 2: Market Positioning - Chayan Yuese's decision to sell snacks instead of tea is influenced by the complexities of exporting tea products to the U.S., including regulatory challenges and the need for FDA certification [12][28]. - The brand has established a certain level of brand recognition among the Chinese community in North America, which may facilitate its entry into the market [22][28]. - The competitive landscape for Asian snacks in North America is intense, with many established brands, which may challenge Chayan Yuese's market position [28]. Group 3: Financial Performance - The company's online sales exceeded 100 million yuan in 2024, indicating a successful transition to e-commerce and retail products [18]. - Popular items like the "bread cubes" have shown strong sales, with some products selling out quickly on their Shopify store [9][18]. Group 4: Future Considerations - The absence of tea products in the initial launch may hinder Chayan Yuese's ability to establish itself as a "new tea drink" brand in the North American market [31]. - The brand's approach may signify a shift in the new tea drink sector towards more refined operations, as companies seek unique paths for international expansion [28].

2 0 2 5年6月2 4日，Th e Or d i n a r y「研度公式」召开了中国区的首场品牌发布会，同时也为今日 （ 7 月 11 日 ） 开 张 的 品 牌 天 猫 旗 舰 店 做 预 热 。 这 场 别 开 生 面 的 发 布 会 精 心 " 复 刻 " 了 Th e Or d i n a r y多伦多总部实验室场景，不仅成为品牌渠道创新拓展的标志性事件，更完成一场面向 中国市场的品牌内容系统讲述。 期间，Ni c o l a Kil n e r与资深科学传播专家J o s e p h Ba s h am共同接受了《FBe a u t y未来迹》的专 访，分享在"原料桶" "成分党鼻祖" "价格屠夫"的标签背后，品牌团队引以为傲的科学价值观以 及在中国做"护肤知识传播者"的新愿景。 6 1 8狂欢的余温犹在，当中国护肤市场陷入浓度比拼和促销内卷，Th e Or d i n a r y此时加码，不 仅以极致质价比助力雅诗兰黛集团中国进一步拓展版图，更大的意义在于，凭借独树一帜且富 有 诚 意 的 叙 事 逻 辑 ， 催 化 护 肤 市 场 从 营 销 竞 赛 回 归 科 学 本 质 ， 为 功 效 ...

Core Viewpoint - The recent resignation of the CFO of Weilong, following the earlier departure of the CEO, indicates a significant shift in the company's leadership structure, which may reflect strategic concerns and a desire to stabilize management amidst challenges in the market [1][2][7]. Group 1: Executive Changes - CFO Peng Hongzhi has resigned due to personal career development plans, effective immediately [2]. - Yu Feng, currently an executive director, will take over as CFO starting September 1, 2023, bringing over 14 years of experience in the snack food industry [4]. - This marks the second high-level executive change at Weilong in the first half of the year, following the resignation of CEO Sun Yinong in March [4]. Group 2: Company Background and Family Ties - Weilong is a family-run business, with significant familial relationships among its executives, which may influence management dynamics [4]. - Peng Hongzhi is a cousin of Liu Zhongsi, while Yu Feng is a cousin of Liu Fuping, the new CEO, indicating a strong family presence in key positions [4][6]. Group 3: Financial Performance - Weilong's latest financial report shows a revenue increase of 28.6% year-on-year to 6.266 billion yuan, with a profit increase of 21.1% to 1.068 billion yuan [8]. - Adjusted net profit rose by 13.8% to 1.104 billion yuan, and the gross margin slightly increased from 47.7% in 2023 to 48.1% [8]. Group 4: Market Challenges - The company faces challenges such as declining sales of its core product, spicy strips, and increasing competition from imitators [7]. - Analysts suggest that the recent personnel changes may be aimed at enhancing the company's stock value [7].

作为良渚文化大走廊全年文旅活动的夏季主场，鸬鸟寻蜜季中，蜜梨情景剧演绎着梨韵千年，露营 音乐会律动山野，"箱"约鸬鸟后备箱集市上人潮涌动……傍晚时分，"长三角生活派对"之"鸬鸟来野 梨 享派对"将现场气氛推向高潮。 为让游客充分体验夏日快乐，即日起至7月13日，鸬鸟将提供限定数量的梨享派对体验票。游客可 通过飞猪进行"零元购"，并凭借电子凭证免费预约蜜梨乐园和乐高探索营，以及亲子剧观演券、非遗手 作体验课等多项福利。 接下来的两个月里，鸬鸟还策划了"沐·乡野""探·智野""觅·乐野""游·绿野"四大暑期系列活动，通过 构建"看景+带娃+带宠"的跨场景体验链，推动鸬鸟逐步成为长三角口口相传的微度假首选地。"通过这 一系列的建设，我们有信心实现蜜梨种植超万亩，蜜梨产业集群年收入超10亿元。"鸬鸟镇相关负责人 说。 梨香漫溢，笑语盈野。近日，长三角生活派对之"鸬鸟来野"2025寻蜜季暨良渚文化大走廊"渚多好 戏·夏果狂欢"活动在余杭区鸬鸟镇蜜梨乐园盛大开幕，以蜜梨为媒，鸬鸟串联农文旅全产业链，燃爆夏 日"甜蜜经济"。 开幕式上，蜜梨抹茶、醋梨爽、枇杷秋梨膏等蜜梨衍生新品纷纷亮相，鸬鸟镇还发布了《鸬鸟蜜梨 全产业链高 ...

Core Viewpoint - Recent management changes at Weilong Delicious, including the resignation of CFO Peng Hongzhi and the appointment of Yu Feng, reflect potential challenges the company faces in product and market areas [2][3][4] Management Changes - CFO Peng Hongzhi will resign on August 31, with Executive Director Yu Feng taking over from September 1 [3] - This marks the second management change within six months, following the appointment of a new CEO in April [3] - The current executive directors are all members of the Liu family, indicating a strong family control over the company [3] Industry Challenges - The snack food industry is becoming increasingly competitive, prompting the Liu family to regain control of key positions to ensure consistent strategic direction [4] - The traditional "spicy strips" product line is losing popularity among mainstream consumers due to health concerns, impacting sales [5][7] - Sales of spicy strips have declined from 193,600 tons in 2021 to 124,400 tons in 2023 [5] Financial Performance - In 2024, Weilong Delicious reported revenue of 6.266 billion yuan, a year-on-year increase of 28.63%, and a net profit of 1.069 billion yuan, up 21.37% [6] - Revenue from vegetable products reached 3.371 billion yuan, growing 59.1% and surpassing the revenue from spicy strips [6] Product Development - The company is shifting towards healthier product offerings, increasing the sales of vegetable products like konjac snacks [6][7] - However, the konjac products have faced quality control issues, leading to consumer complaints [7] - The market for konjac snacks is becoming crowded, with competitors like Salted Fish and Three Squirrels entering the space [7]

Core Viewpoint - The announcement from the Bengbu Market Supervision Administration reveals the results of food safety inspections, indicating that out of 188 batches tested, 179 were compliant while 9 were found to be non-compliant, highlighting ongoing food safety concerns in the region [2][11]. Summary by Categories Inspection Results - A total of 188 batches of various food products were sampled, including convenience foods, sugar, starch products, canned goods, beverages, condiments, and more [2]. - Among these, 179 batches were found to be compliant with national food safety standards, while 9 batches were deemed non-compliant [2]. Non-Compliant Products - Specific non-compliant products include: - Chopsticks used at Jin Feng Restaurant and Hot Spicy Era Hotpot, both found to contain anionic synthetic detergents exceeding safety standards [3][4]. - Star Anise sold at Century Hualian Supermarket, with sulfur dioxide residue exceeding the limit [5]. - Small Tai Mango sold at Jingyou Fresh Supermarket, containing pyraclostrobin above the permissible level [6]. - Yam sold at Meiyijia Supermarket and Yimufang Tian Fresh Supermarket, both containing excessive levels of mefenoxam and manganese mefenoxam [7][8]. - Fish sold at Sifang Lake Aquatic Store and Bullfrog at Qunli Street Farmers Market, both containing enrofloxacin above the safety threshold [9][10]. - Yangmei sold at Happy Purchase Supermarket, found to contain sodium saccharin, which is prohibited [11]. Regulatory Actions - The local market supervision authorities have mandated the responsible parties to trace the distribution of the non-compliant products, recall them, and take corrective actions to mitigate risks [11].

【新消费赛道崛起，投资逻辑切换引关注】当泡泡玛特凭爆款IP在港股创造"十倍神话"，A股投资者急 切寻觅能复制奇迹的消费公司，不再局限于传统"白马股"，而是聚焦新消费颠覆者。 今年新消费赛道 强势崛起，港股泡泡玛特、老铺黄金、蜜雪集团股价亮眼，获"消费三姐妹"称号。A股新消费概念估值 弹性诱人，去年9月24日至今年5月30日，一致魔芋等一批消费股至少翻倍，如一致魔芋涨逾5倍。 若羽 臣成消费"黑马股"，股价从2024年9月的11元/股涨至5月30日约65元/股，涨幅近5倍。业绩上，2024年归 母净利润同比增约95%，2025年一季度同比增约114%，自有品牌"绽家""斐萃"崛起。 2025年"618"，太 湖雪再进李佳琦直播间，2024年"双十一"实施"全明星计划"，2025年一季度扣非净利润同比增47.45%。 会稽山"爽酒"5月25日直播12小时销售额破1000万元，26 - 28日股票连续涨停，市值破120亿。 消费赛道 热度回归，投资逻辑改变。中金基金高大亮称，如今投资要重视"变"的因素，新消费领域2025年有望占 优。近年服务型消费占比提高，四大类新消费崛起。 新消费崛起使大众消费习惯改变，从"品牌 ...

NO.1茅台酒销售公司已完成既定半年经营任务 7月7日，贵州茅台酒销售有限公司2025年半年市场工作会上，茅台集团董事长张德芹宣布，茅台酒销售 公司完成了上半年既定经营任务。 张德芹认为，白酒行业正加速从以商品为中心的时代，转向以消费者为中心的商品时代或者是"商品 +服务"的时代。基于对市场环境与趋势的判断，茅台需要主动求变，从商品时代向商品与服务并重转 变，从"渠道为王"向"消费者为王"转变，摒弃被动等待的思维，以积极姿态应对时代挑战，把握发展机 遇。 对于未来的市场工作，张德芹提到了两个"坚持"——要坚持茅台"酒文化的极致"定位，持续巩固自身优 势，以更高标准满足消费者对高品质产品的需求；要坚持强化服务能力不动摇，持续做优服务，给消费 者提供满满的情绪价值，赢得更多消费者的青睐。 点评：茅台提出的从"商品为王"时代向"商品+服务"时代转变，反映了行业趋势。这一策略可能对茅台 的长期品牌建设和消费者忠诚度产生积极影响，对于白酒行业，这种转变意味着更注重消费者体验，可 能引发行业内的竞争新格局。 点评：水井坊的系列举措可能影响公司短期销售节奏，但也传递出强化市场秩序的信号。对白酒板块而 言，反映出行业对价格体 ...

中金研究 1H25消费需求低位企稳，在整体消费信心偏弱背景下食饮消费不乏结构性亮点，满足年轻人悦己需求及高质价比产品表现突出。展望下半年，在国家 持续出台相关政策拉动内需、提振消费、鼓励生育的背景下，我们认为食饮板块需求有望边际企稳改善。分板块看大众食品基本面自3月起边际改善， 下半年基本面有望稳中改善，我们预计新消费标的延续相对高成长，辣味零食、健康饮品、气泡黄酒等新消费趋势景气度有望保持，带动板块估值抬 升，看好休闲零食、软饮料等子板块下半年表现。白酒受宏观经济及政策影响出现板块性估值回调，基本面处于筑底阶段，虽下半年白酒基本面或仍 有所承压，但估值已基本反映悲观预期，配置价值渐显。 点击小程序查看报告原文 Abstract 摘要 大众食品：预计新消费趋势延续，关注高景气赛道龙头。 展望2025年下半年，我们预计大众食品板块需求有望稳中向上，并预计具备新消费属性的子赛 道如休闲零食中魔芋等品类、软饮料中无糖茶、电解质水、椰子水等健康品类有望保持创新活力，通过持续抓取新消费趋势延续较高景气度。子板块方面 我们优先推荐软饮料、休闲零食，建议关注估值处于低位的乳制品、啤酒板块。长期看，行业结构性增长机会仍存，悦 ...

证券研究报告·行业深度报告·食品饮料 食品饮料行业深度报告 黄酒行业深度：供需共振，高端化与年轻化 突围 增持（维持） [Table_Tag] [投资要点 Table_Summary] 证券分析师 苏铖 执业证书：S0600524120010 such@dwzq.com.cn 证券分析师 郭晓东 执业证书：S0600525040001 guoxd@dwzq.com.cn 行业走势 -11% -7% -3% 1% 5% 9% 13% 17% 21% 25% 2024/7/8 2024/11/5 2025/3/5 2025/7/3 食品饮料 沪深300 相关研究 《啤酒行业深度：攻守兼备，优质龙 头已进入击球区》 2025-05-22 《大众品 2024 年报及 2025 年一季报 总结：需求筑底，细分突围》 2025-05-07 ◼ 风险提示：宏观经济不及预期；食品安全问题；市场竞争加剧。 2025 年 07 月 07 日 东吴证券研究所 1 / 26 请务必阅读正文之后的免责声明部分 ◼ 黄酒行业经历深度调整，当下发生积极变化。1）黄酒行业利润率迎来 边际拐点，龙头量价齐升。2023 年规模以上企业收入 85 ...