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国庆黄金周旅游市场趋势几何?小团和品质亲子游热度上升
Sou Hu Cai Jing· 2025-08-25 06:30
Group 1 - The core viewpoint of the report indicates that this year's National Day tourism market is characterized by early planning, with "family travelers" and "working professionals" being the main groups for travel [1][5] - Approximately 60% of tourists are opting for 6 to 8-day domestic long-distance travel products, with mainstream booking prices concentrated between 4000-6000 yuan, reflecting a price decrease of about 30% for some routes due to early resource procurement [1][5] - The report outlines a "three-phase staggered travel" trend, highlighting the importance of autumn scenery and national sentiment, along with a parallel focus on quality small groups and high cost-performance [1][5] Group 2 - The report identifies two main travel peaks during the National Day holiday, with the first peak occurring from September 28 to October 1, where tourists prioritize long-distance domestic travel while balancing family reunions [3][4] - The second peak is expected from October 3 to 5, primarily driven by family-oriented travelers seeking 4 to 5-day trips, with popular destinations including Guizhou and Guangxi, emphasizing family interaction and cultural experiences [4] - A third group of older travelers is inclined to travel after the holiday, favoring comfortable journeys with specialized itineraries that include cultural experiences and scenic explorations [4][5] Group 3 - The report highlights that this year's National Day coincides with the peak of autumn scenery, enhancing tourists' willingness to travel, with popular destinations including Xinjiang, Northeast China, and various regions in Central China [5] - Travel agencies are focusing on creating diverse travel products that emphasize "autumn scenery + experience," offering themed series that cater to the dual holiday experience [5][6] - There is a rising demand for private and flexible small group products, with over 50% of family travelers considering high-quality, private travel options to enhance overall comfort during their trips [6]