Workflow
国庆国内游产品
icon
Search documents
国庆黄金周旅游市场趋势几何?小团和品质亲子游热度上升
Sou Hu Cai Jing· 2025-08-25 06:30
Group 1 - The core viewpoint of the report indicates that this year's National Day tourism market is characterized by early planning, with "family travelers" and "working professionals" being the main groups for travel [1][5] - Approximately 60% of tourists are opting for 6 to 8-day domestic long-distance travel products, with mainstream booking prices concentrated between 4000-6000 yuan, reflecting a price decrease of about 30% for some routes due to early resource procurement [1][5] - The report outlines a "three-phase staggered travel" trend, highlighting the importance of autumn scenery and national sentiment, along with a parallel focus on quality small groups and high cost-performance [1][5] Group 2 - The report identifies two main travel peaks during the National Day holiday, with the first peak occurring from September 28 to October 1, where tourists prioritize long-distance domestic travel while balancing family reunions [3][4] - The second peak is expected from October 3 to 5, primarily driven by family-oriented travelers seeking 4 to 5-day trips, with popular destinations including Guizhou and Guangxi, emphasizing family interaction and cultural experiences [4] - A third group of older travelers is inclined to travel after the holiday, favoring comfortable journeys with specialized itineraries that include cultural experiences and scenic explorations [4][5] Group 3 - The report highlights that this year's National Day coincides with the peak of autumn scenery, enhancing tourists' willingness to travel, with popular destinations including Xinjiang, Northeast China, and various regions in Central China [5] - Travel agencies are focusing on creating diverse travel products that emphasize "autumn scenery + experience," offering themed series that cater to the dual holiday experience [5][6] - There is a rising demand for private and flexible small group products, with over 50% of family travelers considering high-quality, private travel options to enhance overall comfort during their trips [6]
2025年国庆国内游趋势报告:旅游市场呈现三大特点
Nan Fang Du Shi Bao· 2025-08-24 14:24
Group 1 - The core viewpoint of the report indicates that this year's National Day tourism market is characterized by early planning, with a focus on family-oriented travel and a significant price reduction in some travel packages by approximately 30% due to early resource procurement [1][4][5] - The report highlights that "parent-child families" and "working professionals" will be the main groups traveling during the National Day holiday, with around 60% of tourists opting for 6 to 8-day domestic long-distance travel products, and the mainstream booking price concentrated between 4000 to 6000 yuan [1][2][5] Group 2 - The report outlines a three-phase travel trend for the National Day holiday, with two main peaks and a post-holiday staggered travel trend, accommodating both family reunions and long-distance travel [2][4] - The first peak of travel is expected from September 28 to October 1, focusing on domestic long-distance travel, while the second peak will occur from October 3 to 5, primarily for family-oriented trips [2][4] - The third phase is characterized by older travelers who prefer to travel after the holiday, seeking a more comfortable journey [2][4] Group 3 - The report emphasizes the themes of "autumn scenery and national sentiment," with popular travel destinations including Xinjiang, Northeast China, and various regions in East China, highlighting seasonal attractions such as the Kanas and the poplar forests [4][5] - The report also notes that the National Day coincides with the best time for autumn viewing, further enhancing tourists' willingness to travel [4][5] - The travel agency has designed three thematic series for the holiday, focusing on seasonal cuisine, natural scenery, and cultural experiences, catering to the diverse interests of travelers [4][5]