Core Insights - Su Ning and Midea have launched a Super Brand Day event to boost sales during the Double 11 shopping festival, focusing on health upgrades and smart home products [1][3] - The event features a comprehensive customization plan that includes personalized products, subsidies, experiential scenarios, and exclusive services [1][5] Group 1: Promotional Strategies - The Super Brand Day will leverage Su Ning's consumer data and Midea's insights to offer deep customization across various channels, including innovative products like the Midea Ningjing FS1 air conditioner and the Little Swan Ningmeng 3.0 washing and drying set [3][5] - Midea will provide subsidies of 10%, 15%, and 20% for essential, trending, and home decoration scenarios, enhancing affordability for consumers [5][6] Group 2: Product Offerings - The event will showcase a range of Midea's products, including the industry-first 600L large-capacity refrigerator and a compact water purification system with low maintenance costs [3][5] - Consumers can access significant discounts, such as dishwashers starting at 3199 yuan and French-style refrigerators at 3999 yuan [6] Group 3: Consumer Engagement - The collaboration will enhance consumer experience through offline exclusive brand experience zones and online platforms like live streaming and social media for virtual shopping [6][8] - The focus is on meeting diverse consumer needs by providing tailored solutions that align with the shift from basic functionality to multi-dimensional, scenario-based demands [8]