Core Insights - Xiaomi reported a total payment amount exceeding 29 billion for the Double 11 shopping festival, highlighting strong consumer support [1] - Xiaomi smartphones achieved the top sales in the domestic market across major e-commerce platforms, with the Xiaomi 17 Pro Max leading in both sales volume and revenue [1] - The company emphasized its ongoing growth and market leadership in the high-end smartphone segment, marking three consecutive years of leading domestic smartphone sales [1] Group 1 - Xiaomi's promotional theme for this year's Double 11 was "Tech Life, New Convenience," featuring a subsidy of 2 billion covering various product categories [1] - The company provided service support to over 20 million users during the Double 11 period, with extensive coverage across administrative regions [2] - Logistics services included a rapid delivery time of 32 minutes on average, with some orders delivered in as little as 5 minutes [2] Group 2 - The installation service time was significantly reduced, with the fastest completion time being 6 hours and 35 minutes from order to installation [2] - The number of service locations offering local repair services increased to 600, and the total sales and service integrated stores surpassed 2000 nationwide [2] - MiCare service sales saw a year-on-year growth of 118%, indicating strong demand for customer support services [2]

Investment Rating - The report maintains a positive outlook on the cosmetics and medical beauty sector, with specific recommendations for companies like Maogeping and Shangmei Co. [4][9] Core Insights - The cosmetics and medical beauty sector underperformed the market during the reporting period, with the Shenwan Beauty Care Index declining by 3.1% [5] - The upcoming Double 11 shopping festival is expected to boost sales for Shangmei Co. and Maogeping, with strong performance anticipated on platforms like Douyin and Tmall [4][9] - Key companies such as Proya and Shanghai Jahwa reported mixed results, with Proya's revenue for Q3 2025 at 1.736 billion yuan, down 11.63% year-on-year, while Shanghai Jahwa's revenue grew by 28% to 1.483 billion yuan [10][15] Summary by Sections Industry Performance - The cosmetics and medical beauty sector showed a decline, with the Shenwan Cosmetics Index down 2.6% and the Shenwan Personal Care Index down 0.9% [5] - The top-performing stocks included *ST Meigu (+12.3%) and Jinsong New Materials (+6.2%), while Huaxi Biological and Beitaini saw declines of 7.8% and 7.4%, respectively [5] Company Performance - Proya's Q3 2025 revenue was 1.736 billion yuan, a decrease of 11.63% year-on-year, with a net profit of 227 million yuan, down 23.64% [10] - Shanghai Jahwa reported Q3 revenue of 1.483 billion yuan, an increase of 28%, with a net profit of 140 million yuan [15] - Ruoyuchen's Q3 revenue reached 819 million yuan, up 123.4% year-on-year, with a net profit of 33 million yuan [18] Market Trends - The 8th China International Import Expo showcased major international beauty brands, highlighting trends such as high-end market targeting and AI technology in beauty research and development [27] - The report indicates that the Chinese market is evolving into a global innovation hub for beauty products, with a focus on sustainability and green transformation [27] E-commerce Insights - The report provides data on the performance of domestic brands on platforms like Douyin and Tmall, with Shangmei Co. achieving significant growth in GMV [21] - The overall retail sales of cosmetics in September 2025 grew by 8.6%, driven by pre-Double 11 promotions [22][24]

Investment Rating - The report maintains a "Positive" outlook on the cosmetics and medical beauty industry, highlighting potential growth opportunities despite recent market underperformance [2]. Core Insights - The cosmetics and medical beauty sector has underperformed the market, with the Shenwan Beauty Care Index declining by 3.1% from October 31 to November 7, 2025 [3][4]. - The upcoming Double 11 shopping festival is expected to boost performance for companies like Shuangmei Co. and Maogeping, with strong sales anticipated on platforms like Douyin and Tmall [3][9]. - Key companies such as Proya, Shanghai Jahwa, and Ruifucheng have shown varying performance, with Proya's revenue for Q3 2025 at 1.736 billion yuan, down 11.63% year-on-year, while Shanghai Jahwa's revenue increased by 28% to 1.483 billion yuan [10][16]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown a decline, with the Shenwan Cosmetics Index down 2.6%, underperforming the Shenwan A Index by 3.3 percentage points [3][4]. - The top-performing stocks this week included *ST Meigu (+12.3%) and Jinsong New Materials (+6.2%), while Huaxi Biological and Beitaini saw declines of 7.8% and 7.4%, respectively [5]. Company Performance - Proya's Q3 2025 revenue was 1.736 billion yuan, a decrease of 11.63% year-on-year, with a net profit of 227 million yuan, down 23.64% [10][11]. - Shanghai Jahwa reported Q3 revenue of 1.483 billion yuan, up 28%, with a net profit of 140 million yuan [16]. - Ruifucheng's Q3 revenue reached 819 million yuan, a significant increase of 123.4% year-on-year, with a net profit of 33 million yuan [20]. Market Trends - The 8th China International Import Expo showcased international beauty brands, indicating a shift towards high-end markets and functional skincare products [31]. - The report highlights the increasing importance of e-commerce channels, with brands like Maogeping and Shuangmei Co. performing well on platforms like Tmall and Douyin [9][24]. E-commerce Data - In September 2025, the GMV for domestic brands on Douyin and Tmall showed significant growth, with Shuangmei Co. achieving a GMV of 8.1 billion yuan, up 47% year-on-year [24]. - The overall retail sales of cosmetics in September 2025 reached 368 billion yuan, reflecting an 8.6% year-on-year growth, driven by pre-Double 11 promotions [25][27].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][20] Core Views - The company's Q3 performance faced pressure due to seasonal factors and increased marketing expenses ahead of the Double 11 shopping festival, but it maintains a strong long-term growth outlook through strategic adjustments and brand positioning [1][4] - The main brand, Proya, continues to lead in sales on major platforms, indicating strong market presence despite short-term challenges [1][4] - The company has submitted an application for listing H shares on the Hong Kong Stock Exchange, which could enhance its capital structure and market reach [1] Financial Performance Summary - For the first three quarters of 2025, the company achieved revenue of 7.098 billion, a year-on-year increase of 1.89%, and a net profit of 1.026 billion, up 2.65% year-on-year [1] - In Q3 alone, revenue was 1.736 billion, down 11.63% year-on-year, with net profit decreasing by 23.64% to 227 million [1] - The gross margin for Q3 was 74.68%, an increase of 3.96 percentage points year-on-year, while the net margin was 13.19%, a decrease of 2.01 percentage points [3] Brand and Channel Performance - The main brand Proya saw a slight decline in revenue, while sub-brands like Caitang and OR experienced double-digit growth [2] - Online revenue growth was low single digits, while offline revenue saw a high double-digit decline [2] Cost and Efficiency Metrics - The company has optimized its cost structure, leading to improved gross margins despite increased marketing expenses [3] - Inventory turnover days decreased to 119 days, a reduction of 10 days year-on-year, indicating better inventory management [3] Future Earnings Forecast - The forecast for net profit for 2025-2027 has been slightly adjusted downwards to 1.644 billion, 1.751 billion, and 1.835 billion respectively, reflecting increased marketing investments [4][5] - The projected PE ratios for the same period are 18, 17, and 17 times [4]

Core Insights - The 2025 Double Eleven shopping festival has commenced, with promotional activities starting earlier than in previous years [1] - The discount levels for sports and outdoor categories remain stable compared to the same period last year, with promotional products offered at approximately 50% to 70% off after applying various coupons [1] - Major platforms such as Tmall, JD.com, and Douyin have shown strong initial performance, particularly in the sports and outdoor segment [1] - Recent lower temperatures across many regions in the country may stimulate winter clothing consumption [1]

Core Insights - The 2025 Tmall Double 11 shopping festival officially launched on October 20, featuring the new "Hot Store" channel and the "20-Minute Free Order" service to enhance user experience [1][4] Group 1: Event Launch and Features - Tmall Double 11 began on October 20, 2025, with the introduction of the "Hot Store" channel by Taobao Flash Sale [1] - The "20-Minute Free Order" service guarantees compensation for late deliveries, with varying compensation amounts based on the delay duration [4] Group 2: Performance Metrics - On the first night of the event, 39,622 restaurant brands and 2,215 non-restaurant brands saw transaction amounts increase by over 100% compared to the initial launch of Taobao Flash Sale [4] - There was also a 100% increase in late-night snack orders across 278 cities during the event [4] - Over 4 million local service merchants participated in this year's Double 11 on Taobao Flash Sale [4]

Core Insights - The 2025 Tmall Double 11 shopping festival officially commenced on the evening of October 20, with Taobao Flash Sale announcing service upgrades on October 23, including the launch of the "Hot Stores" channel and the "20-Minute Free Order" service to enhance user experience during the promotion [1][4] Group 1 - The goal of the service upgrades during the Double 11 period is to improve consumer experience [4] - On the opening night of the festival, there were 39,622 restaurant brands and 2,215 non-restaurant brands that saw their transaction volumes increase by over 100% compared to the initial launch of Taobao Flash Sale [4] - Additionally, there were 278 cities that experienced a more than 100% increase in late-night snack orders [4]

Core Insights - The "Double 11" shopping festival is evolving, with major e-commerce platforms like Tmall, Kuaishou, Douyin, JD, and Xiaohongshu launching pre-sales to create a competitive atmosphere [2] - The focus for "Double 11" in 2025 will revolve around "extended cycles" and "low prices," with each platform adopting different strategies despite similar trends [2] Group 1: Douyin's Strategy and Performance - Douyin e-commerce launched the "Douyin Mall Double 11 Goodies Festival" on October 9, offering significant discounts and consumer coupons to stimulate sales [3] - Douyin reported impressive growth, with the number of merchants achieving over 10 million in sales increasing by 102% year-on-year, and the number of products exceeding 100 million in sales rising by 240% [3][4] - The platform's strategy combines affordable pricing with experiential shopping, targeting consumers' desire for value [3] Group 2: Competitive Landscape - The competition for "Double 11" has shifted from merely comparing GMV to a comprehensive battle focusing on efficiency, quality, and ecosystem development [6] - Douyin faces challenges in logistics and after-sales service, which could hinder its growth compared to established players like JD and Alibaba [6] - Traditional platforms like Tmall and JD have shown strong sales growth, with Tmall reporting significant brand performance during the pre-sale period [7] Group 3: AI Integration - This year's "Double 11" features a significant emphasis on AI technology across major platforms, moving from marketing gimmicks to practical applications [9] - Douyin is leveraging AI to enhance user experience, with initiatives like AI-assisted shopping recommendations to improve conversion rates [10] - However, Douyin must overcome challenges in integrating AI effectively into its e-commerce ecosystem, particularly in quality control and logistics [11]

Core Insights - Li Jiaqi's live streaming room will launch a pre-sale for the Double 11 shopping festival on October 15, covering various categories including beauty, lifestyle, fashion, maternal and infant products, food, and consumer electronics [1] Group 1: Promotional Activities - The event will feature multiple themed sessions such as "Explosive Product Festival," "Beauty Festival," "Lifestyle Festival," "Maternal and Infant Festival," and "Fashion Festival" [1] - A focus will be on introducing new products, including upgraded versions of past bestsellers and brand-new products that have not previously been featured in the live streaming room [1] Group 2: User Engagement and Discounts - The live streaming room will enhance user engagement by introducing interactive features such as "Red Packet Rain" on October 15 and 16, "Collect Cards to Win Red Packets," and "Answer Questions to Grab Red Packets" [1] - All users will receive a 10% discount coupon, allowing for additional discounts on top of existing offers [1]

Group 1 - Xiaomi officially announced the launch of its 2025 Double 11 promotional event, offering a total discount of 2 billion yuan, with several major appliances discounted by up to 4,000 yuan [1] - The shopping season for this year has started earlier compared to previous years, with JD.com beginning its promotions on October 9 and Tmall entering the pre-sale phase on October 15 [1] - Various popular smartphone models will see significant discounts during the Double 11 period, including a 1,000 yuan reduction on the Xiaomi MIX Fold 4 and a 500 yuan reduction on the Xiaomi 15 Ultra [1] Group 2 - In the home appliance sector, the Mijia Central Air Conditioning Pro5 is discounted by 4,000 yuan, bringing the price down to 19,999 yuan, while the Xiaomi TV S Pro 85 Mini LED 2026 is offered at a 2,000 yuan discount, priced at 8,499 yuan [1] - Other ecosystem products such as the Xiaomi Pad 7S Pro 12.5 and Mijia Water Purifier Pro are also seeing discounts, with the former reduced by 200 yuan and the latter by 400 yuan, starting at 2,899 yuan [1] - During the previous 2024 Double 11 event, Xiaomi achieved a record-breaking total payment amount of 31.9 billion yuan across all channels, marking the brand's best performance in promotional history [2]