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奥锦奇明星产品获艾媒咨询两项确认,闪耀2025 SIAL西雅展
Zhong Guo Shi Pin Wang· 2025-05-21 07:58
Core Insights - Aojinqi has been awarded the titles of "National Sales Champion of Meat Strips" and "Top Brand of Meat Strips in China" by iiMedia Research, a leading third-party data mining and analysis agency in the new economy sector [1][5]. Group 1: Market Position and Recognition - Aojinqi's recognition is based on rigorous research and statistical confirmation of the meat strip market in China, utilizing iiMedia Research's CMDAS big data system [5]. - iiMedia Research operates a global real-time data network covering over 135 countries and regions, monitoring more than 3,000 core business indicators [5]. Group 2: Product Innovation and Quality - Aojinqi's success in the competitive meat snack market is attributed to its commitment to quality and innovation, particularly with its flagship product, the "Big Strip Meat Strip," which contains 80% meat and offers a unique texture [6]. - The product is available in various flavors and packaging sizes to cater to diverse consumer preferences and occasions [6]. Group 3: Brand Development and Market Strategy - Aojinqi has expanded its product range and brand presence since its establishment in 2014, producing over 10,000 tons of products daily and achieving significant market penetration across various regions in China [12][13]. - The company has established a robust distribution network with over a thousand signed distributors and partnerships with major retail chains and e-commerce platforms [13]. Group 4: Future Outlook - Aojinqi aims to continue its innovative approach and consumer demand exploration to launch more high-quality products, solidifying its leading position in the leisure meat product market [14].
奥锦奇获艾媒咨询“肉丝肠全国销量第一”等市场地位确认
Zhong Guo Shi Pin Wang· 2025-05-12 06:42
2025年4月,奥锦奇获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 授予的"肉丝肠全国销量第一""中国肉丝肠第一品牌"两项市场地位确认。 在消费观念深刻变革的当下,健康饮食已从理念倡导逐步转变为大众切实的消费行动。随着消费者对健 康关注度的日益提升,休闲食品市场格局正经历着显著的重塑。其中,鸡胸肉、牛肉等低脂高蛋白品 类,凭借突出的健康属性,成功吸引了众多追求品质生活与健康体魄的消费者目光,成为市场增长的核 心驱动力。 iiMedia Research(艾媒咨询)数据显示,2024年中国休闲食品行业市场规模飙升至11550亿元,2027年 将攀升至12378亿元。艾媒咨询分析师认为,消费者健康意识的觉醒与需求的精细化,正驱动着休闲食 品行业不断推陈出新。 消费升级大背景下,中国休闲食品市场呈现出鲜明的个性化、多元化特征。奥锦奇、王小卤等品牌迅速 崛起,精准捕捉消费者对个性化、多元化产品和服务的热切需求,在竞争激烈的市场中站稳脚跟,为行 业注入源源不断的活力,也为新品牌和新品类的孵化提供了肥沃土壤。 在品类繁多的肉类零食市场中,大丝肉丝肠凭借独特口感迅速走红。其既保 ...