Investment Rating - The report maintains an "Outperform" rating for the company [2] Core Insights - The company achieved record high revenue and net profit in 2024, with revenue reaching 4.24 billion yuan (up 36.6% year-on-year) and net profit of 381 million yuan (up 229.5% year-on-year) [7][19] - The company continues to see strong growth in its OEM business, particularly in the apparel sector, with a significant contribution from the newly consolidated Shanghai Jiale [7] - The strategic value of the company's production capacity in Indonesia is highlighted, with over 70% of its production capacity now located overseas, benefiting from labor cost advantages and tariff avoidance for exports to the U.S. [7] Financial Data and Profit Forecast - Total revenue is projected to reach 5.31 billion yuan in 2025, with a year-on-year growth rate of 25.2% [5] - The net profit for 2025 is estimated at 381 million yuan, with a slight increase in subsequent years to 460 million yuan in 2026 and 559 million yuan in 2027 [5] - The company plans to distribute a total dividend of 0.337 yuan per share for 2024, representing a payout ratio of 21% [7] Business Segments Performance - The OEM manufacturing segment reported revenue of 3.53 billion yuan in 2024, a 44.6% increase, while the brand management segment saw revenue of 660 million yuan, a 5.1% increase [7] - The gross margin for the OEM business was 22.55%, with the apparel segment showing significant growth but lower margins due to production efficiency ramp-up in Indonesia [7] Valuation and Market Position - The report suggests a target market capitalization of 5.9 billion yuan for 2025, indicating a potential upside of 19% from the current market value [7] - The company is valued at a price-to-earnings (PE) ratio of 13 for 2025, which is in line with the average PE of comparable manufacturing companies [15]