Core Viewpoint - The article discusses the challenges faced by Xiaomi and its founder Lei Jun, particularly in light of recent negative feedback during his annual speech, indicating a shift in public perception and the need for a more robust narrative strategy [4][10][21]. Group 1: Recent Developments - Lei Jun's sixth annual speech, themed "Change," received significant negative comments, contrasting with the positive reception of previous speeches [4][10]. - The negative feedback primarily focused on product quality, perceived excessive marketing, and a general fatigue with the narrative of struggle and perseverance [10][11]. Group 2: Historical Context - Lei Jun's previous speeches highlighted his journey and the challenges faced by Xiaomi, including the successful launch of the Xiaomi Su7 and the commitment to electric vehicle production [11][12]. - The narrative of overcoming adversity and personal growth resonated well with audiences in earlier years, contributing to a strong public image [12][13]. Group 3: Narrative Challenges - Xiaomi's corporate narrative is under scrutiny, as effective storytelling is crucial for organizational cohesion and customer engagement [14][15]. - The "weakness" narrative employed by Lei Jun has been effective in building relatability but may not be sustainable as the company grows and faces new challenges [17][18]. Group 4: Market Dynamics - The technological landscape is shifting, with increasing public interest in advanced technologies like AI and robotics, which may overshadow Xiaomi's current offerings [20][21]. - As competition in the electric vehicle market intensifies, consumer expectations for safety, design, and technology are rising, leading to criticism of Xiaomi's technological capabilities [20][21].