Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

撰文 / 路 行 设计 / shelly 2024年，中国新能源汽车产业交出了一份亮眼成绩单：产销量突破1300万辆大关，占全球市场份额超60%。在政策与市场的双重驱动下，这个承载着 制造业转型升级使命的产业正迎来关键转折——今年政府工作报告进一步明确，将智能网联新能源汽车、智能机器人等新一代智能终端列为重点发展 领域，为汽车产业升级按下"加速键"。 阳春三月末尾，一场关于未来出行的思想盛宴持续升温。3月29日，在中国电动汽车百人会论坛进入第二日之际，新能源汽车产业的领军人物相聚北 京，围绕汽车行业生态、电动化进程、智能网联、飞行汽车等前沿议题发表见解，勾勒未来出行新图景。 以下是汽车商业评论按照演讲顺序整理的车企高管演讲重点。 长安汽车副总裁、深蓝汽车CEO邓承浩 邓承浩在演讲中透露，今年长安汽车搭载全固态电池的样车会首发，明年会做规模化的装车验证，2027年开始逐渐量产，上车之后续航大概1500公 里；作为30万—35万元的大六座旗舰级产品，深蓝S09很快会量产；下个月在泰国投产新能源整车工厂，也会投产其全球化战略车型深蓝S05。 他也表达了他的压力。 他说："随着数字化转型，汽车已经从原来的B2B2C的 ...