Core Insights - The company "一颗大" successfully transformed from an unknown brand to a leading tomato brand in the market, achieving sales of 10 billion within two years [1][10] - The brand faced significant challenges in entering offline retail channels due to high pricing and low brand recognition, which initially hindered its growth [5][11] - The use of the "灵犀" system from 小红书 provided critical insights into consumer behavior and preferences, enabling the brand to target specific demographics effectively [13][14] Market Entry Challenges - "一颗大" struggled to penetrate offline retail markets, with initial pricing of approximately 30 yuan per kilogram being a major barrier [5][11] - The brand's recognition was low among potential consumers, which compounded the difficulty in establishing a foothold in competitive retail environments [5][10] Strategic Use of Data - The "灵犀" system helped the brand identify high-demand, low-supply products, such as "串收番茄," allowing for focused marketing efforts [6][10] - By analyzing consumer segments, the brand targeted specific groups, such as pregnant mothers, who showed a higher propensity to purchase health-conscious products [9][10] Successful Marketing and Sales Strategy - After refining its target audience, "一颗大" implemented tailored marketing strategies that led to significant online engagement and sales growth on 小红书 [10][12] - The brand's successful online presence facilitated its entry into offline retail, with notable partnerships established with major retailers like 盒马 [10][11] Performance Metrics - The brand achieved a 60% increase in sales through strategic adjustments based on real-time data from the "灵犀" system [12][13] - The brand's products became popular in various cities by adapting to local consumer preferences, demonstrating the effectiveness of localized marketing strategies [12][13] Broader Implications for the Industry - The success of "一颗大" illustrates the importance of understanding consumer needs and leveraging data analytics for market penetration, especially for small to medium-sized brands [16][17] - The "灵犀" system is now available to all brands on 小红书, indicating a shift towards data-driven marketing strategies across the industry [16][18]