封面图来源：屯河媒体矩阵 在食品行业，国企品牌曾长期被贴上 "稳重型、偏传统" 的标签 —— 虽然产品占据市场主导地位，聚焦大众市场与经典品类，却因 "墨守成规" 与年轻消 费群存在认知隔阂。不过近 3 年，一批国企品牌开始主动 "打破时光滤镜"，以 "全产业链硬实力 + 年轻需求新表达"掀起 "焕新浪潮"： 图片来源：大白兔、华润五丰、茅台×瑞幸媒体矩阵 这些案例共同指向一个趋势：国企品牌正从 "靠规模稳市场"，转向 "以创新触达新人群"。在这股 "国企焕新潮" 中，中粮集团所属番茄业务的中粮屯河番 茄（专注番茄产业的核心品牌），则选择以 "场景创新" 为切口，用 "街舞大赛 + 微醺嘉年华" 的双场景组合，尝试从 "远销 80 多个国家和地区的外贸优 品"，向 "国内年轻场景新焦点" 跨越 —— 这是国企品牌在 "年轻化、体验化" 赛道的又一典型破局样本。 1 双场景创新： "全产业链底气" 下的 C 端突破 依托中粮集团从番茄育种、种植、加工再到销售的全产业链支撑，中粮屯河在中国的黄金种植带（天山雪水灌溉、全年超 3000 小时日照、20℃昼夜温 差）布局了30万亩番茄种植基地，在智慧生产系统和卫星定位 ...

Core Viewpoint - The article emphasizes the significant role of smart agriculture in enhancing agricultural productivity and efficiency through the integration of technology, particularly in the Changji Hui Autonomous Prefecture of Xinjiang, China. Group 1: Smart Agriculture Development - The central government supports the development of smart agriculture, expanding the application of technologies such as artificial intelligence and big data in agriculture [1] - Changji has implemented smart agriculture practices, leading to a projected 8% increase in yield for major grain and cotton crops, with an average cost reduction of over 150 yuan per mu [1] - The Changji region has established high-standard farmland covering 5.3 million mu and promoted smart fertilization technology over 3.8 million mu [3] Group 2: Technological Integration - The Hui'er Smart Farm utilizes a centralized intelligent control system and various technologies, including soil moisture sensors and smart irrigation systems, to monitor and manage crop growth in real-time [2] - Smart irrigation systems in the farm save approximately 40 cubic meters of water per mu and increase income by around 200 yuan per mu compared to traditional methods [2] - The integration of satellite navigation and drones has led to a mechanization level of 98.55% in planting operations [3] Group 3: Training and Skill Development - Changji has established a high-standard digital agriculture training base, training over 20,000 farmers to improve their technical skills in smart agriculture [3] - Farmers have reported increased confidence in operating smart agricultural equipment after receiving training [3] Group 4: Application Scenarios - The "2+N" application scenario system in Changji includes smart cotton fields and agricultural training bases, promoting the digital transformation of agricultural production [5] - The smart demonstration cotton fields have achieved full mechanization from planting to harvesting, showcasing the effectiveness of smart irrigation and monitoring technologies [5] Group 5: Infrastructure and Resource Management - Changji has focused on enhancing water resource management to support smart agriculture, including the construction of small reservoirs to improve drought resistance [9][10] - The region has built a digital agriculture data platform and a county-level computing center to facilitate data integration and management in agriculture [7] Group 6: Economic Impact and Industry Growth - The development of smart agriculture has led to the establishment of a digital agriculture intelligent equipment industrial park in Manas County, supporting the local economy [11] - The region has cultivated 196 key agricultural enterprises and 1,249 farmer cooperatives, promoting a model of "enterprise + base + farmer" to enhance agricultural productivity [11]

Core Viewpoint - The development of smart agriculture is essential for modern agricultural advancement, focusing on enhancing productivity and efficiency through technology integration [3][8]. Group 1: Smart Agriculture Implementation - The Central Document No. 1 this year emphasizes support for smart agriculture, expanding the application of technologies such as artificial intelligence and big data [1]. - In Xinjiang's Changji Hui Autonomous Prefecture, smart agriculture is being implemented through IoT and big data, allowing for precise monitoring and management of farmland [1][2]. - The highest yield of winter wheat in Changji this year reached 840 kg per mu, with an expected 8% increase in yield for major grain and cotton crops, leading to an average cost reduction of over 150 yuan per mu [1]. Group 2: Technological Advancements - The Hui'er Smart Farm covers 2,687 acres and utilizes a centralized smart control system, enabling real-time monitoring and management of crop growth via a mobile app [2]. - Smart irrigation systems in the farm can save 40 cubic meters of water per mu and increase income by approximately 200 yuan, with fertilizer utilization rates improving by 30% [2]. - The promotion of high-standard farmland construction has reached 5.3 million mu, with 3.8 million mu adopting integrated water and fertilizer application technology [3]. Group 3: Training and Skill Development - Enhancing farmers' skills is a key focus, with over 20,000 farmers trained through a dual-track training model combining theory and practice [3]. - The establishment of high-standard digital agriculture training bases aims to improve the technical application levels among farmers [3]. Group 4: Application Scenarios and Models - Changji is developing a "2+N" application scenario system for smart agriculture, which includes demonstration areas for smart cotton fields and agricultural education integration [5]. - The smart demonstration cotton fields have achieved full mechanization from planting to harvesting, utilizing smart irrigation and growth monitoring technologies [5]. Group 5: Data Integration and Management - The establishment of a smart agriculture big data platform in Manas County has led to the creation of Xinjiang's first county-level digital agriculture computing center [7]. - Digital farmland in Manas County has achieved an average water savings of 30 cubic meters per mu and an increase in yield of 30 kg per mu [7]. Group 6: Industry Development and Economic Impact - The development of smart agriculture is linked to the growth of digital intelligent manufacturing industries, with projects for high-end agricultural production materials and smart water equipment being established [11]. - The integration of agricultural production and processing is crucial for driving smart agriculture, with 196 key agricultural enterprises and 1,249 farmer cooperatives established in Changji [11].

Core Insights - Xinjiang is one of the world's three major processing tomato core areas, with its tomato sauce export accounting for 70% of the national total [1] - The region has increased technological investment to meet changing market demands, enhancing product quality and market competitiveness [1] Group 1: Harvesting and Processing - September marks the peak harvesting season for tomatoes, with nearly 80,000 acres of tomato fields in Yarkand County, Xinjiang, showcasing a bountiful harvest [3] - Advanced harvesting machines and color selection devices are utilized to efficiently sort ripe tomatoes from unripe ones during the harvesting process [6][8] - The introduction of new equipment has allowed farmers to expand their operations significantly, with one farmer managing 500 acres, compared to the previous 20-30 acres [12] Group 2: Product Quality and Innovation - The processing of tomatoes involves multiple stages of sorting to ensure only ripe tomatoes are used for producing sauces and juices [14] - Research has identified that unripe tomatoes contain higher antioxidant properties, making them valuable for skincare and health products [16] - Over 70 years of innovation has transformed Xinjiang's tomato industry from manual farming to a modern agricultural industry chain encompassing breeding, management, and processing [19] Group 3: Industry Growth and Market Reach - In 2024, the area dedicated to processing tomatoes in Xinjiang exceeded 1.2 million acres, with the entire processing chain fully mechanized [23] - More than 200 processing companies produce a variety of tomato-based products, with markets extending to over 70 countries and regions, including Central Asia, Southeast Asia, the Middle East, Africa, and Europe and America [23]

Group 1: Economic Development and Opportunities - The visit by Austrian business and media representatives highlighted the modernized agricultural practices in Xinjiang, particularly in tomato cultivation and processing, showcasing high levels of mechanization and advanced technology [2][3] - The Xinjiang New Tomato Food Co. has introduced fully automated production lines for tomato products, emphasizing zero additives and maximum retention of nutritional value, which has garnered interest from international partners [2][3] - Xinjiang's industrial development is supported by its resource advantages, including oil, gas, coal, and agricultural products, with a focus on building a modern industrial system [3][4] Group 2: Trade and Connectivity - Xinjiang's strategic location as a core area of the Belt and Road Initiative enhances its role in international trade, with the Urumqi International Land Port having established 21 routes connecting to 19 countries and 26 cities [6][8] - The region's foreign trade volume has significantly increased, with imports and exports projected to grow from 156.9 billion yuan in 2021 to 435.1 billion yuan by 2024 [8] - The Urumqi Free Trade Zone has introduced products from over 70 countries, indicating a vibrant trade environment and opportunities for Austrian businesses to showcase their products [7][8] Group 3: Cultural and Tourism Potential - Xinjiang's rich cultural heritage and diverse landscapes attract significant tourist interest, with 1.8 billion visitors recorded in the first seven months of the year, generating substantial tourism revenue [11] - The region's historical sites and natural beauty, such as the Tianshan Tianchi and the ancient city of Jiaohe, provide opportunities for cultural exchange and tourism collaboration with Austria [9][10] - There is a strong interest from Austrian representatives in exploring cultural and tourism partnerships, aiming to enhance mutual understanding and cooperation [11]

"没想到这里的工厂这么现代化""难以想象一个村子成为热门旅游目的地""这里的人们太热情了"……8 月25日至29日，由经济日报社、新疆维吾尔自治区党委宣传部主办的奥地利商界及媒体新疆行活动成功 举办，20多名奥地利来宾深入乌鲁木齐市、昌吉回族自治州、吐鲁番市和喀什地区，沉浸式感受天山南 北发展脉动，在大家的连连惊叹声中，中国新疆经济社会蓬勃发展的画卷生动地展现在人们的眼前。 新疆到底什么样？那里的人们生活怎么样？会有商业合作机会吗？在5天时间里，奥地利来宾心中的问 号被渐渐拉直，变成了惊叹号。奥中商业协会主席格奥尔格·章格说，很高兴能有机会了解更加真实的 新疆，看到这里的祥和、美丽，希望此行也能和更多新疆企业共同努力深化关系，实现合作共赢。 感悟新疆之新 金秋时节，广袤的新疆大地色彩斑斓。在位于昌吉市二六工镇幸福村的番茄种植基地，番茄采收机轰 鸣，仿佛在演奏"收获进行曲"，红色的果实犹如跳动的音符，与藤蔓分离后，纷纷跳进储料箱。 奥地利来宾走进田野，查看作物长势，了解番茄品种、种植面积、生长周期。当得知这个种植基地已经 实现番茄从种植到采收全程机械化时，大家连连赞赏。"现代化程度真的很高！"奥地利企业家古尔迪 ...

Core Insights - The company "一颗大" successfully transformed from an unknown brand to a leading tomato brand in the market, achieving sales of 10 billion within two years [1][10] - The brand faced significant challenges in entering offline retail channels due to high pricing and low brand recognition, which initially hindered its growth [5][11] - The use of the "灵犀" system from 小红书 provided critical insights into consumer behavior and preferences, enabling the brand to target specific demographics effectively [13][14] Market Entry Challenges - "一颗大" struggled to penetrate offline retail markets, with initial pricing of approximately 30 yuan per kilogram being a major barrier [5][11] - The brand's recognition was low among potential consumers, which compounded the difficulty in establishing a foothold in competitive retail environments [5][10] Strategic Use of Data - The "灵犀" system helped the brand identify high-demand, low-supply products, such as "串收番茄," allowing for focused marketing efforts [6][10] - By analyzing consumer segments, the brand targeted specific groups, such as pregnant mothers, who showed a higher propensity to purchase health-conscious products [9][10] Successful Marketing and Sales Strategy - After refining its target audience, "一颗大" implemented tailored marketing strategies that led to significant online engagement and sales growth on 小红书 [10][12] - The brand's successful online presence facilitated its entry into offline retail, with notable partnerships established with major retailers like 盒马 [10][11] Performance Metrics - The brand achieved a 60% increase in sales through strategic adjustments based on real-time data from the "灵犀" system [12][13] - The brand's products became popular in various cities by adapting to local consumer preferences, demonstrating the effectiveness of localized marketing strategies [12][13] Broader Implications for the Industry - The success of "一颗大" illustrates the importance of understanding consumer needs and leveraging data analytics for market penetration, especially for small to medium-sized brands [16][17] - The "灵犀" system is now available to all brands on 小红书, indicating a shift towards data-driven marketing strategies across the industry [16][18]

Core Viewpoint - The article discusses the journey of a tomato brand, "Yike Da," which successfully established itself in the market through strategic branding and targeted marketing, ultimately achieving significant sales growth and recognition in the competitive landscape of fresh produce [1][2][30]. Group 1: Brand Development and Market Entry - "Yike Da" faced immense pressure upon entering the market, with the challenge of establishing a new brand in a competitive environment dominated by established players [1]. - The brand initially struggled to penetrate offline retail channels due to high pricing and low brand recognition, which hindered its growth potential [7][19]. - After extensive negotiations and strategic adjustments, "Yike Da" successfully entered high-end retail spaces, leveraging its unique product offerings and brand story [18][19]. Group 2: Targeted Marketing Strategy - The brand utilized the "Lingxi" system from Xiaohongshu to analyze market demands and identify specific consumer segments, leading to a more focused marketing approach [10][25]. - By narrowing down its target audience to specific groups, such as pregnant women and health-conscious consumers, "Yike Da" was able to create tailored marketing campaigns that resonated with these demographics [14][16]. - The brand's success on Xiaohongshu translated into offline sales, as it leveraged its online popularity to gain entry into physical retail spaces [18][22]. Group 3: Sales Performance and Market Adaptation - "Yike Da" achieved remarkable sales growth, with a reported increase of nearly 60% in business volume after implementing data-driven strategies [22][26]. - The brand adapted its product offerings based on regional consumer preferences, demonstrating flexibility and responsiveness to market demands [23]. - The successful integration of online insights into offline sales strategies allowed "Yike Da" to solidify its market position and expand its reach across various retail channels [22][30]. Group 4: Long-term Strategy and Future Outlook - The article emphasizes that the success of "Yike Da" is not an isolated case but part of a broader trend where brands leverage data and consumer insights for sustainable growth [30][32]. - The "Lingxi" system is positioned as a long-term partner for brands, enabling continuous evolution and adaptation in a dynamic market environment [25][31]. - The narrative suggests that understanding consumer needs and building trust through authentic engagement are crucial for brands aiming to thrive in today's market [33][34].

Core Viewpoint - Beverages play a significant role in managing health, particularly in regulating cholesterol levels, which is crucial for heart health [1] Group 1: Health Benefits of Specific Beverages - Green tea is rich in antioxidants, particularly catechins, which can lower LDL cholesterol levels and improve overall heart health [2] - Black tea contains theaflavins, which effectively reduce LDL cholesterol and improve arterial function [3] - Oat milk, rich in beta-glucans, helps lower cholesterol by binding to it in the gut [4] - Red wine, when consumed in moderation, contains resveratrol that lowers LDL cholesterol and increases HDL cholesterol [5] - Pomegranate juice is high in antioxidants and can lower LDL cholesterol while improving blood flow [6][7] - Tomato juice, rich in lycopene, can lower LDL cholesterol and enhance cardiovascular health [8] - Soy milk contains isoflavones that help reduce LDL cholesterol levels [9][10] - Cranberry juice is effective in lowering LDL cholesterol and improving vascular function [11][12] - Beetroot juice, high in nitrates, can lower LDL cholesterol and enhance blood flow [13] - Dark chocolate drinks, made from high-quality cocoa, are rich in flavonoids that lower LDL cholesterol [14] - Orange juice contains hesperidin, which can lower LDL cholesterol and improve vascular health [15] - Ginger tea has bioactive compounds that help lower LDL cholesterol and triglycerides [16]

Core Viewpoint - The articles highlight the agricultural and rural development initiatives in Fuyang, Anhui, showcasing the integration of technology, brand development, and tourism to enhance local economies and promote sustainable practices. Group 1: Agricultural Innovation - Fuyang has achieved a grain production of over 100 billion jin for 17 consecutive years, positioning itself as a significant grain-producing region in China [2][3] - The establishment of agricultural technology innovation bases has led to high-yield practices, with some fields achieving yields exceeding 800 kg per mu [2][3] - The formation of the Tahe County Grain Growers Association has facilitated the sharing of agricultural techniques, benefiting over 300,000 mu of crops [3] Group 2: Brand Development - The Wada Tomato Valley in Fuyang has developed a specialized agricultural model, producing 18 million jin of fresh tomatoes annually, generating a revenue of 260 million yuan [4][5] - The company has invested over 41.43 million yuan to support rural economic development and has created over 1,500 jobs [4][5] - Fuyang is actively promoting local agricultural brands and has initiated applications for geographical indication products to enhance market recognition [5] Group 3: Rural Tourism Integration - The Chengye Camping Base in Fuyang has attracted 50,000 visitors during the May Day holiday, generating over 1 million yuan in revenue [1][6] - The base offers diverse activities, including camping and agricultural experiences, contributing to the local economy and promoting rural tourism [6] - The village's collective income has significantly increased from 370,000 yuan in 2018 to 1.57 million yuan in 2024, demonstrating the effectiveness of rural revitalization strategies [6][7] Group 4: Employment and Economic Growth - The introduction of food technology enterprises has created over 600 jobs for the local population, with annual wages nearing 10 million yuan [7] - The establishment of a fruit and vegetable processing industry park is expected to enhance local agricultural value chains and create further employment opportunities [7] - Fuyang's agricultural processing industry has reached a total output value of 264.5 billion yuan, ranking among the top in Anhui province [7]