（来源：经济参考报） 在国家将"大力提振消费"列为今年各项经济重点工作之首，各项政策措施密集出台的背景下，以小红书 为代表的内容平台上，"种草"正成为促消费的新路径之一。 锚定细分人群 当前，许多行业正面临"高成本、低溢价"的困境，大量资源消耗在价格战上。然而，真正的进步不在 于"惨烈"的价格战，而在于创造新需求、发现细分需求，通过更精准的供需匹配来激活消费潜力。 破解好产品"遇冷"困局 目前，小红书月活跃用户已超3亿，用户每日人均打开16次，每月约有2亿用户在小红书寻求购买建议。 这些真实的活跃行为背后，也藏着消费决策方式的变化。 3400亩智慧玻璃温室，从上千颗种子中筛选最优品种——"一颗大"力争把每一颗番茄的品质做到极致。 在创业三年后的今天，"一颗大"番茄已成为直播间推荐好物，销售额达到10亿元。但在品牌创立之初， 也曾面临线下渠道屡屡被拒的难题。 转折发生在小红书。通过精准锁定原点人群，"串收番茄"成为品类第一。 "一颗大"番茄遇到的问题，很多品牌都遇到过：不缺好产品，缺的是找到愿意为品质付费的那群人。 团队通过小红书的数据分析工具，分析哪些人群最可能对高品质番茄感兴趣。比如，"串收番茄"这个品 类 ...

Core Insights - The company "一颗大" successfully transformed from an unknown brand to a leading tomato brand in the market, achieving sales of 10 billion within two years [1][10] - The brand faced significant challenges in entering offline retail channels due to high pricing and low brand recognition, which initially hindered its growth [5][11] - The use of the "灵犀" system from 小红书 provided critical insights into consumer behavior and preferences, enabling the brand to target specific demographics effectively [13][14] Market Entry Challenges - "一颗大" struggled to penetrate offline retail markets, with initial pricing of approximately 30 yuan per kilogram being a major barrier [5][11] - The brand's recognition was low among potential consumers, which compounded the difficulty in establishing a foothold in competitive retail environments [5][10] Strategic Use of Data - The "灵犀" system helped the brand identify high-demand, low-supply products, such as "串收番茄," allowing for focused marketing efforts [6][10] - By analyzing consumer segments, the brand targeted specific groups, such as pregnant mothers, who showed a higher propensity to purchase health-conscious products [9][10] Successful Marketing and Sales Strategy - After refining its target audience, "一颗大" implemented tailored marketing strategies that led to significant online engagement and sales growth on 小红书 [10][12] - The brand's successful online presence facilitated its entry into offline retail, with notable partnerships established with major retailers like 盒马 [10][11] Performance Metrics - The brand achieved a 60% increase in sales through strategic adjustments based on real-time data from the "灵犀" system [12][13] - The brand's products became popular in various cities by adapting to local consumer preferences, demonstrating the effectiveness of localized marketing strategies [12][13] Broader Implications for the Industry - The success of "一颗大" illustrates the importance of understanding consumer needs and leveraging data analytics for market penetration, especially for small to medium-sized brands [16][17] - The "灵犀" system is now available to all brands on 小红书, indicating a shift towards data-driven marketing strategies across the industry [16][18]

Core Viewpoint - The article discusses the journey of a tomato brand, "Yike Da," which successfully established itself in the market through strategic branding and targeted marketing, ultimately achieving significant sales growth and recognition in the competitive landscape of fresh produce [1][2][30]. Group 1: Brand Development and Market Entry - "Yike Da" faced immense pressure upon entering the market, with the challenge of establishing a new brand in a competitive environment dominated by established players [1]. - The brand initially struggled to penetrate offline retail channels due to high pricing and low brand recognition, which hindered its growth potential [7][19]. - After extensive negotiations and strategic adjustments, "Yike Da" successfully entered high-end retail spaces, leveraging its unique product offerings and brand story [18][19]. Group 2: Targeted Marketing Strategy - The brand utilized the "Lingxi" system from Xiaohongshu to analyze market demands and identify specific consumer segments, leading to a more focused marketing approach [10][25]. - By narrowing down its target audience to specific groups, such as pregnant women and health-conscious consumers, "Yike Da" was able to create tailored marketing campaigns that resonated with these demographics [14][16]. - The brand's success on Xiaohongshu translated into offline sales, as it leveraged its online popularity to gain entry into physical retail spaces [18][22]. Group 3: Sales Performance and Market Adaptation - "Yike Da" achieved remarkable sales growth, with a reported increase of nearly 60% in business volume after implementing data-driven strategies [22][26]. - The brand adapted its product offerings based on regional consumer preferences, demonstrating flexibility and responsiveness to market demands [23]. - The successful integration of online insights into offline sales strategies allowed "Yike Da" to solidify its market position and expand its reach across various retail channels [22][30]. Group 4: Long-term Strategy and Future Outlook - The article emphasizes that the success of "Yike Da" is not an isolated case but part of a broader trend where brands leverage data and consumer insights for sustainable growth [30][32]. - The "Lingxi" system is positioned as a long-term partner for brands, enabling continuous evolution and adaptation in a dynamic market environment [25][31]. - The narrative suggests that understanding consumer needs and building trust through authentic engagement are crucial for brands aiming to thrive in today's market [33][34].

Core Insights - The article highlights the successful revitalization of a modern agricultural project in Dongtai, which had been idle due to the financial troubles of its parent company. The project has now become a significant producer of fresh tomatoes, shipping over 10 tons daily to major cities [1][2]. Group 1: Asset Revitalization - Dongtai has activated 739 assets, generating a total revenue of 1.68 billion yuan, and injected over 12 billion yuan into state-owned enterprises, saving 131 million yuan in funds [1][2]. - The company achieved a production volume of 1,500 tons, with a total output value of 30 million yuan and a profit of approximately 5 million yuan since resuming operations last July [2]. Group 2: Systematic Oversight - The local government initiated multiple rounds of negotiations to facilitate equity changes and asset restructuring, effectively isolating the project from the parent company's debt risks [2]. - Dongtai has established a comprehensive asset supervision system, integrating self-inspections, special group checks, audit verifications, and disciplinary oversight, resulting in the identification of assets from 883 units and a net increase of over 10 billion yuan in assets [2][3]. Group 3: Addressing Historical Issues - The city has tackled long-standing issues related to low-efficiency land use and unregistered assets, with 1,044 problematic assets identified and 861 rectified [4]. - The revitalization efforts have also included transforming idle school properties into community service centers and healthcare facilities, with 399 vacant school buildings repurposed for public use [3][4]. Group 4: Long-term Management - Dongtai is developing a smart regulatory cloud platform to manage asset oversight, with 260,000 assets tagged with identification codes and 67 supervision models created to monitor risks dynamically [4].